Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 94

B2B User Testing Research Software Analytic Tools 94

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Andrew Chen

DECEMBER 26, 2018

The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups. a16z Podcast: When Organic Growth Goes Enterprise. In this podcast, a16z partner Martin Casado and I talk about the intersection of enterprise sales and consumerized growth tactics.

User Testing 80

User Testing Enterprise Feedback Software Customer Experience 80

Alchemer Mobile

DECEMBER 16, 2022

By Vanessa Bagnato, Director of Product Marketing, Alchemer. In December 2022, the Alchemer product team launched more improvements to Standard Reports, improved Project Folder management, and account webhook enhancements designed to give account administrators more control and improve organization. Available Today.

Data Visualization 130

Data Visualization Outbound Customer Experience Document 130

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization User Testing 94

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority. Reasons for funnel leaks at the top: Wrong target audience.

Data Visualization 90

Data Visualization User Testing Analytic Tools Feedback Software 90

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Andrew Chen

DECEMBER 26, 2018

The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups. a16z Podcast: When Organic Growth Goes Enterprise. In this podcast, a16z partner Martin Casado and I talk about the intersection of enterprise sales and consumerized growth tactics.

User Testing 40

User Testing Enterprise Feedback Software Customer Experience 40

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. For SaaS product managers, market research, including competitive analysis, is crucial.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

NOVEMBER 24, 2023

It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services. Customer retention keeps existing customers engaged and committed to a brand or product.

Customer Experience 86

Customer Experience Customer Feedback User Testing Data Visualization 86

The Product Coalition

MAY 3, 2020

As the founder and manager of a personal brand myself, I can’t emphasize the need for these tools enough. Whether you are a freelancer, a home-bird entrepreneur, an enterprise, or a budding start-up, the need for a strong social media presence is inevitable, for obvious reasons. But, Ubercircle was pocket-friendly.

Research Software 88

Research Software Reporting Tools Startups Customer Experience 88

Gainsight

JULY 27, 2022

The days of building SaaS brands by optimizing for big up-front contracts are over. That means finding more pragmatic, long-term profitable and, above all, product-focused ways of driving growth. Here are five ways to use PLG to breathe new life into your SaaS business: 1. Future of SaaS.

Feedback Software 59

Feedback Software User Testing Customer Experience User Friction 59

Userpilot

JANUARY 24, 2022

Small SaaS companies typically aim for a 5-7% churn rate, while enterprises need to keep their churn rates below 5%. Customers churn due to multiple reasons, including poor user experience , product-market fit failure, higher than perceived price, and bad customer support. To add to it, churn negatively impacts your brand.

Feedback Software 88

Feedback Software Onboarding KPIs User Testing Customer Experience 88

Innovatemap

JUNE 21, 2021

Over the past seven years of being an agency, we’ve had more than 175 clients come to us with a digital product need. Our discipline leads have amassed a lot of experience across various industries and company stages (from early-stage startups to corporate enterprises). What makes a product marketable?

Marketing 52

Marketing Enterprise Startups Branding 52

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. What Is a Go-To-Market (GTM) Strategy For SaaS? Am I competing with SMB markets, mid-markets, or enterprises?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 108

Technical Advisors Product Research Analytic Tools User Testing 108

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 83

User Testing Feedback Software Analytic Tools Customer Experience 83

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Userguiding and Product Fruits offer more features, but have very clonky and buggy UX and UI, which makes them feel ‘half-baked’ and offers a poor user experience. Best for large enterprises.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. Typically, large-scale research techniques are used to create customer segments.

User Testing 90

User Testing Research Software Customer Experience Feedback Software 90

The Product Coalition

AUGUST 30, 2019

Their revenue of surpassing a billion dollars is a clear sign of the product-market fit. S-1 Product Quality The actual working space and experience of working at a WeWork are great. Brand It is hard to quantify a brand and its effect but WeWork has carved out a brand for itself as a “cool space” to work at.

Healthcare 60

Healthcare User Testing Branding Enterprise 60

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Channel Model: An outside agency or partner sells your product for you.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Bistro

MAY 17, 2016

Often though, for early stage companies, it is difficult to justify this distribution model, as your growth phase usually requires focused marketing and brand awareness building to gain traction. Unless you are a large seller, a bit distributor like Element 14 isn’t going to be able to put that attention on your products.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 90

Analytic Tools Research Software Data Visualization Onboarding KPIs 90

People-First Product Leadership

MARCH 4, 2024

Even though it is a large enterprise, you can apply these tips within any size of company. The principles of identifying and forming your own product community remain the same. I began by applying a proven technique from social media, specifically influencer marketing.

User Testing 59

User Testing Feedback Software Technical Review Product Research 59

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Selling SaaS products with a transactional sales model is still a lot easier than going for enterprise customers though.

Feedback Software 91

Feedback Software Research Software Reporting Tools Onboarding KPIs 91

Userpilot

MAY 2, 2024

As they become brand advocates, they promote your product via WOM, which is by far the most effective marketing channel. Customer retention marketing tactics: use onboarding checklists to reduce time to value. Better yet, communities help in building an emotional connection between the product and the users.

Data Visualization 83

Data Visualization User Testing Customer Feedback Analytic Tools 83

Intercom, Inc.

FEBRUARY 13, 2020

Alex has deep experience building market-leading companies, having been a major player at QuanticMind (where he helped grow ARR by 800%) and Salesforce, where he was part of a team that doubled revenue from $1.5 billion to $3 billion. During his tenure, he’s helped achieve 4.5x growth in the company’s annual recurring revenue.

Research Software 181

Research Software Marketing Data Visualization Customer Experience 181

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? What are the risks of poor product positioning?

Research Software 93

Research Software Feedback Software Analytic Tools Positioning 93

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Most people split the product adoption process into five stages.

Feedback Software 89

Feedback Software Research Software User Testing Onboarding KPIs 89

Userpilot

NOVEMBER 30, 2021

Userlane caters to enterprises and does not offer a free trial. Essentially, this means you’d either have to rely on templates to build, losing out on getting that perfectly polished brand look; or your engineers would have to code the changes themselves. At this time, Userlane caters to enterprises and does not offer a free trial.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

The Product Coalition

MARCH 29, 2018

Work with product marketing to craft and validate. Check out Product Plan’s advice on how to write a compelling value proposition. Too risky or too much effort to trial “[At a previous employer] we made a product too difficult for our client to use. Sales reps can smell difficult to sell products.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Why do 86% of B2B SaaS brands prefer free trial?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example: Fluid is an all-in-one project management platform catering to enterprise customers. It’s a fairly complex product, so customers aren’t likely to buy the first time around.

Research Software 79

Research Software Feedback Software User Testing Reporting Tools 79

Userpilot

FEBRUARY 25, 2024

They subscribe to your newsletter, book a demo, or sign up for a free trial, indicating a direct interest in engaging with your product. Marketing funnel stages. By tracking this funnel, you can see where most users feel engaged and where drop-offs happen, allowing you to implement changes and boost product adoption.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Reporting Tools 88