This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. Building Your Personal Brand as a Product Manager The conversation also touched on the importance of building a personal brand both inside and outside of the organization.
We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. If you were there, you know first-hand how much news we shared throughout the event. Learn more about the Engagement OS.
You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?
For those who missed itor want a refresherheres a recap of the key takeaways and debates from the event. The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Key Insights: Sustainability isnt an expenseits a competitive advantage.
Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences.
They can upload a picture, get a 15-minute free consultation with a human stylist, and provide information about special events they’re dressing for each month. They answer some questions about their current favorite clothes and clothing issues.
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.
Completion of specific events or in-app activities– Such as a successful checkout or abandoned cart. Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints.
mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. When a mParticle customer creates an event in their app, the events forward to Apptentive. Apptentive.
mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. When a mParticle customer creates an event in their app, the events forward to Apptentive. Apptentive.
Triggering post-event survey questions can significantly boost your response rates and the quality of your user feedback. Let’s explore some post-event survey examples and then explain how you can do it as well! TL;DR Post-event surveys are relevant to the experience that your users are having at the moment. Content relevance.
Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel. Why it’s worth considering : Qualaroo is particularly effective for gathering real-time insights from users while they are interacting with your brand, no matter the channel.
A risk is an uncertain event that may have both a positive or negative impact on a product. A product’s success or failure has tremendous impacts on other lines of business and the brand. Additionally, we determined that if the kiosks failed, the failure would not hurt the brand of the company.
By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.
Drew is and experience author and speaker, has written numerous blog posts on Medium, LinkedIn, his company’s (and previous companies’) blog, and national blogs including MindTheProduct, and speaks regularly at events. You can find him on Twitter at [link]. The Best Product with Social Impact. iFundWomen / Maya Brooks.
The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. On average, most brands only hear from less than 1% of their customers surveyed.
A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. When working on a brand-new product, trying to achieve PMF, or struggling to keep the product growing, you typically face many unknowns and a substantial amount of uncertainty and change.
Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. This saves companies valuable time and resources.
leading the company’s customer experience platform by gathering feedback from customers in-store and online for the portfolio of brands. as the Community Chair, where she coordinates events that empower members to serve women and children in their local communities. The post Gap Inc.
Event tracking : Monitor specific actions within your product (e.g., Along with automatically capturing events with its autocapture feature, you can also add customized labels to captured events with Userpilot. Revisit whenever needed with historical event data stored for further analysis. user clicks or data inputs).
Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Most brands today may think they build products around their customers, but in reality, our data shows they only hear from less than 1% of their customer base, which we call the “vocal minority.”
This is why we recommend asking it throughout the year, triggered by specific events (rather than seasonality). If more people actively tell you they do not love your brand or your app during a specific period, that’s not a failure. Instead, we encourage you to see it as an opportunity to do better. We call this the “silent majority.”
Our week-long event – Mind the Product APAC has come to an end and what a week it’s been! Our product family is feeling bigger and better than ever before but just because the event is over, does not mean the celebration has to end too. You never know where you might end up.” ” We Launched Online Training!
These projects are most often about creating world-class experiences in corporate visitor centers, museums, theme parks, and live events. I was able to combine the education I got writing and telling stories with telling stories at theme parks, museums, and brand experiences around the world. I love a good story. I love a good story.
Brands also expanded the number of people they prompted to answer surveys to 25% of their consumers. Our customers are seeing really high response rates for in-app surveys because they set events to trigger a survey at the most opportune time (i.e. Keep your surveys targeted on a certain feature or event.
It’s much easier for them to simply uninstall an app and move on to the next alternative rather than trying to communicate with a brand and troubleshoot the issue. All too often, brands require customers to leave the mobile app when a question or problem arises. Neither one of these channels is particularly efficient or effective.
This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. For example, the travel and events management software, Groupize, created an interactive assistant – G.G.
Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with. But a brand isn’t just your logo – it’s the connection you establish with your customers and prospective customers. Raising money to fuel our growth.
Instead of a normal weekly interview I’m sharing with you 24+ brand new video interviews with world-class experts. Given our current circumstances, many online workshops and events have popped up in recent days. Given our current circumstances, many online workshops and events have popped up in recent days.
This practice results in delayed responses that come weeks or months after the customer’s last experience with your brand. . If marketers send NPS surveys immediately after an event takes place, they can gauge customer emotion when the experience is fresh.
My two journeys fused for me—helping people through new products and helping brand new leaders be effective in the heroic things they’re trying to do. I was facilitating an offsite for a small company, their first in-person event in a few years since COVID. 9:03] What’s an example of orienting honestly?
Brands struggle to offer seamless omni-channel experiences, with about half of business decision-makers saying their brands do not have the ability to carry context across channels. Once you start tracking events in Intercom, you can filter your customers and send them messages based on their actions. .
You may give your audience video content throughout the whole consumer journey with niches such as videos that assist to educate your audience, making it easier to trust your brands and make their choice quicker for purchasing. SaaS businesses are renowned for their brand history using illustrative video material.
Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.
Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol and Bath.
While the banner messages will be eye-catching, they will never stick out as looking out of place or off-brand. Intercom’s famed ease-of-use is again in evidence with Banners – we have created a range of templates to help you get started, with designs available for announcing events or promoting a sale. Banners in action.
The brands that have been the most successful during these crazy times are the ones that have been the most flexible and quick to adapt to changing times. Without team happy hours and events, it’s easy to forget what it’s like to celebrate together. Keep this in mind when thinking about your customers as well. Celebrate wins.
Lily also founded ProductTank in Bristol, the Product Managers’ meetup with regular events and talks on Product now with 800+ members and growing. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol and Bath.
From public events to social media likes, the way we measure success can often be deceptive, and indeed outright harmful. What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. Short on time? You can be described as many things.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content