PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. For example: How effective is our website? How effective is our content?

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Framework Marketing Webinar Document 70

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

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Brian Balfour

JUNE 28, 2017

This post is an introduction to a five part series where I explain for frameworks you need to align to grow to a $100M+ company. This is a question I’ve pondered for a long time and have pieced together a framework to explain the difference. The framework has many implications for how you seek out growth and build a company.

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Product Marketing Marketing Framework Definition 111

NextBigWhat

AUGUST 2, 2019

which tools shall I use) and not the core ( how do I build the right product for my users )! The course has been extremely useful in understanding some of the core product management frameworks and how to apply these frameworks in real life. About the Product Management Course. Navigate the product cycle.

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User Testing Branding Feedback Software Customer Experience 94

The Product Coalition

NOVEMBER 23, 2021

Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? I have defined the below dimensions as a cohesive framework. Refer image 2.

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Startups Strategy Technical Review B2B 123

Lenny Rachitsky

MAY 5, 2024

Beware of common delusions, like overestimating the power of branding, data scale effects, or operational excellence. You should always be thinking about strategy, even before product-market fit. Network effects refer to the increase in value or utility of a product or service as more people use it.

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Strategy Reporting Tools Data Visualization User Testing 52

Product Innovation Educators

JANUARY 15, 2024

We execute through a framework called Design Thinking. We presented the ideas to the mayor of Atlanta and the Chief of Police, and now it has gone to market. A 10-week partnership starts with a kickoff with the brand partner. At the midpoint, we meet with the brand partner to make sure we’re solving the right problem.

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User Testing Product Research Customer Experience Research Software 104

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

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Strategy User Testing Technical Review Software Review 212

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

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PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

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Product Marketing User Testing Marketing Research Software 52

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

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B2B Analytic Tools Feedback Software Data Visualization 99

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

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Customer Experience Feedback Software Analytic Tools Product Research 85

Product Innovation Educators

MAY 3, 2021

Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams. It helps us fail less.

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Framework Weak Development Team Travel Customer Experience 70

Product Innovation Educators

MAY 3, 2021

Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams. It helps us fail less.

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Framework Weak Development Team Travel Customer Experience 62

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Supporting tech.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team. Who is part of the GTM team?

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Research Software Data Visualization User Testing Marketing 75

Roman Pichler

SEPTEMBER 19, 2016

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree.

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User Testing Product Research Customer Experience Customer Feedback 285

Product Innovation Educators

JULY 3, 2023

In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. ” [10:51] Tell us about your framework for digital transformation. ” [10:51] Tell us about your framework for digital transformation. The challenge is adaptation.

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Artificial Inteligence Leadership User Testing Feedback Software 107

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Why Internal Brand Identity Is Important. Engineers get paid to design and build products, and so on.

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Branding Product Marketing Marketing Product Management 165

Sachin Rekhi

JULY 24, 2019

I recently had the opportunity to join the Product Love podcast to talk about all things product management with Eric Boduch. I spent a fair amount of time detailing my framework for the 3 types of product management roles that exist in the industry, which I affectionately call builders, tuners, and innovators.

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User Testing Product Management Product Manager Management 123

Userpilot

JULY 17, 2023

By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone. Increased customer loyalty is a major competitive advantage so building brand loyalty by increasing satisfaction scores should always be a priority.

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Data Visualization Customer Experience Analytic Tools Customer Feedback 95

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. Marketing funnel vs Sales funnel.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences.

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Product launches User Friction User Testing Messaging 170

Miro

MARCH 17, 2020

That’s when visual frameworks come in handy. Kristin LeitchTemplates Product Marketing Manager at MiroKristin has worked in brand, […]. But it can be trickier when your team is working remotely. Here are six templates you can use to streamline your daily routines and run better meetings remotely.

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Framework Branding Blog Product Marketing 72

The Product Coalition

MAY 15, 2019

The agile manifesto turned eighteen this year, the Scrum framework is even older?—?have The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H. McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product.

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Product Management Product Manager User Testing Product Research 92

Product Innovation Educators

APRIL 5, 2021

Summary of some concepts discussed for product managers. [4:45] 4:45] Tell us about the misconception that product management is a brand-new discipline. Recently, product management has grown in popularity and visibility, but the discipline has been around for a long time.

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User Testing Feedback Software Data Visualization Product Management 69

Pragmatic Marketing

JUNE 1, 2020

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. This has the potential to do irreparable, potentially long-term harm to your brand. People will remember how brands behaved during these difficult times. Not your brand.

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User Friction Customer Experience Branding Messaging 91

Product Innovation Educators

APRIL 5, 2021

Summary of some concepts discussed for product managers. [4:45] 4:45] Tell us about the misconception that product management is a brand-new discipline. Recently, product management has grown in popularity and visibility, but the discipline has been around for a long time.

User Testing 62

User Testing Feedback Software Data Visualization Product Management 62

Userpilot

APRIL 21, 2024

’ To create my goals, I use the SMART framework. SMART goal-setting framework. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example: ‘Increase free trial sign-ups by 3.4% by the end of May 2024.’ Their needs, wants , and pain points.

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Research Software Feedback Software User Testing Reporting Tools 85

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

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User Testing Feedback Software Analytic Tools Customer Experience 89

Userpilot

FEBRUARY 28, 2023

Predesigned templates help give you a framework for collecting customer feedback effectively. You can easily build forms from scratch for an even greater level of control over branding. There are various types: Net promoter score survey : Would your customers recommend your product? When should you use them?

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User Testing Customer Feedback Feedback Software Customer Experience 96

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. Or, as a product manager, how have you found it working with non-product people?

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Product Research User Testing Weak Development Team Embedded Analytics 148

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

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Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. A diagram of the OKR framework.

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Onboarding KPIs Product Marketing Marketing Data Visualization 97

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. Urgency : Is your product something that drives urgency? The LIFT Model.

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User Testing Product Research Messaging Data Visualization 93

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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Research Software Feedback Software Messaging User Friction 52