Userpilot

APRIL 30, 2025

The design guidelines for Android (Material Design) and iOS (Human Interface) vary, so consider the specific design for personalization. In Userpilot, you can fully customize mobile carousels to match your brand’s personality. Use this flexibility to build a seamless experience relevant to your users and drive feature adoption.

Analytic Tools

UX Planet

JUNE 30, 2025

Within this article, we analyze how AI’s adoption in 2024 impacted key areas of digital CX, highlighting global trends as well as specific insights from major markets like the US and UK. Power Market Impact: Banking Industry Leads in AI Adoption A McKinsey survey indicates that AI adoption is now mainstream across industries.

Data Visualization

Arkenea

AUGUST 10, 2025

The healthcare UX market is experiencing unprecedented growth, with projections indicating it will reach $1.3 The Web Content Accessibility Guidelines 2.2 Android Material Design guidelines recommend minimum touch target sizes of 48x48dp with 8dp spacing between elements. trillion by 2030.

Healthcare

Intercom, Inc.

AUGUST 10, 2021

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.

Branding

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding

Alchemer Mobile

SEPTEMBER 19, 2019

Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. Privacy Changes.

Technical Review

Userpilot

JULY 10, 2024

Alongside usability testing, user experience interface guidelines allow you to build more intuitive and user-friendly solutions. You could say these guidelines are a catalyst as they help you get to the final design much faster. The 11 user interface guidelines for enhanced engagement include: 1. System status visibility.

Customer Experience

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Discuss product performance data (KPIs), competitive analysis, and market trends. What’s the meeting about? Which outcome do you want to achieve? 2 Involve the Right People. State objective and agenda.

Product Manager

Sachin Rekhi

JANUARY 26, 2020

Annual OKRs are too infrequent as you'll want to update them more frequently based on what you are learning from customers and the market. For example, if the product team has an OKR to launch a feature this quarter, you'll want to ensure the product marketing team also has an OKR to support its launch. Consistent Scoring Guideline.

Customer Experience

The Product Coalition

APRIL 27, 2020

Co-branded Card Issuance, Explained?—?I Program Design According to a recent TechCrunch report , technology giant Google seems to be working on rolling out its own co-branded payment card. Globally, co-branded cards are increasingly getting traction with many major brands and fin-tech firms coming out with their own co-branded cards.

Branding

The Product Coalition

JANUARY 15, 2021

typically, designers know the guidelines, this is by no means a rockstar skill:D In terms of product design, two concepts need to be built?—?separately an spend more time on marketing or investor pitch preparation. It means that your current priority is to adapt the design for Android and iOS guidelines?—?for

Feedback Software

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. Now, we are not trying to say that brands should have such control. Building additional trust in your brand. Peer review sites.

Software Review

The Product Coalition

SEPTEMBER 21, 2020

10 guidelines to design high impact experiments. Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. This saves you from brand backlash and costly roll backs. Here are 10 guidelines to design high impact experiments.

Customer Experience

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools

Mind the Product

NOVEMBER 29, 2019

This is a truth we have to accept because business is – and will continue to be – the only way products reach the mass market. Kate shares some guidelines: Don’t just automate the menial – automate the meaningful. How will this impact brand at scale? Meaning is What Matters, Innovation is What Will Matter.

Customer Experience

The Product Guy

JULY 11, 2024

Forced or inauthentic stories can backfire, eroding trust and damaging the brand. Tailoring a story to resonate with all audience segments—engineers, marketers, executives, and customers—can be difficult. Create key messaging guidelines and ensure that everyone is aligned on the core story elements.

Data Visualization

The Product Coalition

MARCH 19, 2021

Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch. Do we have a detailed branding strategy? It’s good branding. Creating a brand guide is a great place to start.

Development

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding

Mind the Product

JANUARY 4, 2019

Richard and his co-authors Nate Walkingshaw and Martin Eriksson spoke to dozens of organisations to come up with conclusions about how companies outperform the rest of their market. These types of approaches provide guidelines for everybody and provide a subtle way of showing team members what’s important to the success of the organisation.

Customer Experience

Mind the Product

MAY 5, 2020

Accessibility Guidelines. Although the W3C’s WCAG guidelines, and other accessibility guidelines, provide definitions for accessibility, usability and inclusion, it seems some businesses are confused about their interpretation. What’s more, building for accessibility: Enhances your brand. Accessibility Guidelines.

Reporting Tools

Intercom, Inc.

JUNE 11, 2019

Whether you use a welcome page as the first step in your onboarding experience or to simply highlight your app’s best features, there are a few basic guidelines you can apply for using this page to capture a user’s attention – and keep it long-term. Welcome pages reflect your brand. What is a welcome page? ” 2.

User Testing

Intercom, Inc.

JULY 6, 2021

Access to a larger market. Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI. At the same time, it’s equally important to give team members latitude to tailor their support for the local market.

Customer Experience

freshtrax

APRIL 18, 2019

Influencer marketing plays an integral part in many companies’ marketing strategy and there is no exception for the Japanese market. Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. These influencers were not even known in the Japanese market. 61K in 2017).

User Testing

Intercom, Inc.

DECEMBER 21, 2021

Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look. Beth McEntee , Senior Marketing Enablement Editor. Thoughts on innovation.

Customer Communications

freshtrax

SEPTEMBER 29, 2021

btrax is the first design and marketing agency that I have worked for and I’ve noticed a few differences already compared to my previous role. This has helped me learn more about Japanese culture, business practices, marketing and design, all in a friendly and empathetic environment. Type of Design.

Marketing

The Product Coalition

FEBRUARY 26, 2021

Apple always disrupts the market with products that make a difference. Apple was not always the leader in the market but each time the best innovator. Apple is more than a brand, it is a whole world that is not available for everyone though. publicly traded company to reach 1 trillion US dollar market capitalization in 2018.

Customer Experience

Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer. There’s also a lot of curiosity.

User Testing

Intercom, Inc.

JULY 15, 2021

In fact, he and his team even created a set of guidelines called “ Everyday ethics for AI” to help designers and developers create systems that are trustworthy. Fergal: Are those iterative processes that you just keep on revisiting again and again and again as you build the product and bring it to market? A little story.

Research Software

Lenny Rachitsky

FEBRUARY 20, 2024

In the public markets, there’s a growing separation between companies betting heavily on AI and those that aren’t. Refine new product copy “We built a UX GPT Writer trained on all of our writing, brand guidelines, and product nomenclature. ” — Quintin Au , growth marketing manager at Spotify 7.

Data Visualization

Intercom, Inc.

NOVEMBER 12, 2018

While it’s important to have these guidelines in place you don’t want to be too prescriptive either. Another important consideration is your international marketing. But to achieve these benefits, you must carefully define your approach to customer support. Defining your customer support level. Process.

User Testing

UX Studio

JULY 27, 2017

“Our product does not need any changes if we want to bring it to new markets because it will be successful anyway, just like at home,” said no smart product owner ever. Designing a good product for a new market is even harder. We were working on a new mobile app targeted for the UAE market, which had been quite unknown to us before.

User Testing

The Product Coalition

FEBRUARY 29, 2024

Example 4: Writing Compelling Marketing Copy (Internal Use) Product : Social media marketing campaigns Needs : Generate creative and diverse marketing copy for various platforms, personalize content for target audiences, and ensure brand consistency.

Artificial Inteligence

Product Talk

JUNE 19, 2024

So I want to share four guidelines to keep in mind when choosing generative AI tools to support your discovery efforts. If I was brand-new to search, this information might be helpful, as it can help me get up to speed on common challenges with search interfaces. Again, I’m not a generative AI Luddite. I use these tools every day.

Generative AI

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging