Intercom, Inc.
SEPTEMBER 18, 2018
Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. The Sales Handbook is here to help. You’ll learn: Simple steps to identify your target market and customer. Over the coming weeks, we’ll be releasing the rest of The Sales Handbook. Sales is the lifeblood of every business.
The Secret PM Handbook
NOVEMBER 29, 2017
” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. Let’s say you have the opportunity to talk to a customer when you’re brand new to the company and you don’t know much at all about the product, the space, the domain, the customer problems.
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Product Innovation Educators
APRIL 10, 2023
After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”
Innovatemap
DECEMBER 19, 2022
LOVED: How to Rethink Marketing for Tech Products. Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Founder Brand. Martina Lauchengco. Dave Gerhardt. Impact Players.
Alchemer Mobile
OCTOBER 22, 2020
Solving problems quickly, efficiently, and with customer needs as the north star separated the great brands from the good ones in a year that has completely changed the way we digitally engage with brands we love. Marketing makes sure customers know about the product. Think about a company. Engineers build the product.
Intercom, Inc.
DECEMBER 19, 2018
Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. On Marketing.
The Secret PM Handbook
NOVEMBER 29, 2017
” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. Let’s say you have the opportunity to talk to a customer when you’re brand new to the company and you don’t know much at all about the product, the space, the domain, the customer problems.
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