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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.

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What Are Customer Touchpoints and How To Identify Them? [Examples Included]

Userpilot

Customer touchpoints are all customer interactions with your brand — direct and indirect. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Every customer touchpoint factors into brand perception and, therefore, impacts revenue so it’s critical to track them.

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Do Your Clients Need to Develop Software At All?

The Product Coalition

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.

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Are Bad Product Experiences Leading to Negative Results for Your Customers?

ProductPlan

Therefore, it’s crucial for product managers, developers, and your entire cross-functional team to examine—and re-examine—the product experience from your user’s point of view and incorporate it into your product strategy. When we release new functionality, are we making sure all of our users know about it and how to use it?

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Devolving From Good To Bad

svpg

I normally write about how to evolve your organization from a weak product org to a strong one. But in this article I want to talk about a pattern that I see in many companies that are actually doing really well, growing aggressively, yet they will sometimes, over time and unintentionally, replace their good behaviors with bad ones.

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The Startup Lifecycle: How To Win At Each Stage

The Product Coalition

Every startup goes through three basic stages as it strives to become the next Uber or Amazon: idea, launch, and growth. The secret to becoming a successful startup lies in knowing your strengths and weaknesses and overcoming all the obstacles you will face along your journey. Why Do Most Startups Fail? No Market Need.

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Peter Thiel's Anti-Lean Manifesto

Sachin Rekhi

The Lean Startup methodology, first described in 2008 by Eric Ries, has taken the startup world by storm. His 2011 book, The Lean Startup , has become a New York Times best seller, selling millions of copies to aspirational entrepreneurs. A bad plan is better than no plan." Origin of Lean Thinking. Plans Matter.