Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

JANUARY 30, 2019

Dogfooding our own bots is not just a way for us to gain product knowledge or test new functionality. With the release of Custom Bots and Answer Bot last year, our bots are helping us grow our business – just like our customers. The Custom Bot on our pricing page. Automating our sales and marketing.

User Testing 117

User Testing Webinar Inbound Customer Experience 117

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure?

Education 108

Education Marketing Weak Development Team User Testing 108

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Pragmatic Marketing

DECEMBER 20, 2019

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". General sales support. Competitive/market intel. Sales content.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". General sales support. Competitive/market intel. Sales content.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

AUGUST 10, 2018

This week we launched Custom Bots , a powerful new way to build completely customizable chatbots that work right in the Intercom Messenger. Powered by our Operator bot, these bots open up incredible new opportunities for helping you to turn your website visitors into paying customers. The rise of messengers. Will: So many more.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Intercom, Inc.

AUGUST 12, 2021

Few people are better advocates for a unified view of the customer experience than Dan O’Connell. In this episode, Bobby Stapleton , our own Director of Customer Support, sat down with Dan to talk about delivering an integrated customer experience and how that can transform customer support from a cost center into a profit one.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). If your customers have a certain problem, you can educate them about potential solutions. Many blue-ocean startups start here.

Education 139

Education Marketing Weak Development Team Advertising 139

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

I Wonder The Value

JANUARY 4, 2017

Others may say lead-generation or branding. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Those are correct.

Marketing 40

Marketing Inbound Advertising B2B 40

Intercom, Inc.

OCTOBER 13, 2020

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. Resolution Bot is a product that automatically answers the repetitive questions faced by customer support teams.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Indicative

MAY 25, 2018

Jewell’s talk was based on Pearson’s research project by the same name, which explored the skills that will be needed most by 2030. Platforms need to be careful about how they tell their users that certain information is false, Mikkelson acknowledged. 5 Steps for More Customers.

Research Software 53

Research Software Banking Certifications Customer Experience 53

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. Userpilot is the best user journey-tracking tool for web analytics. What is user tracking?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Business of Software Conference

NOVEMBER 1, 2023

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. After all, partners likely have potentially thousands of customers already that fit your vertical demographic. Your customers must be invested from the first moment they use your product.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Userpilot

JULY 12, 2021

Unfortunately, there is no one-size-fits-all tool to cater to all your data analytics needs. SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. Mixpanel is a powerful product analytics tool offering great functionality to track and collect user data in real-time.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JULY 7, 2022

How do you manage customer interactions across all aspects of your product and ensure users are happy and satisfied? It all begins by understanding your customers and the different ways they communicate. Positive customer interaction can reduce churn, and foster customer loyalty and referrals.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

MAY 26, 2021

Looking for customer engagement software? Today we’re walking you through the best customer engagement software solutions for SaaS in 2021 based on four main criteria: user analytics & tracking features. user segmentation. customer engagement automation. What is Customer Engagement Software?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. Steli Efti on understanding your customers. Adam Risman: What do you remember most about the earliest days of going and selling this product to customers? What worked well for you?

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Personalizing the user experience.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. The training is all done in English and consists of a mix of readings, tests, and tasks. This remains a key priority.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

NOVEMBER 23, 2022

We were going to raise money for the first time because we were having what I like to call a lot of $10,000 arguments, meaning we had a bunch of initiatives that we all knew were good and tested and that we should be investing in, but we were trying to figure out how to allocate capital. Basically, I never raised money.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. We’ve also received some incredible feedback from our interview process. Just last month we had a candidate who we rejected for an android internship role and afterward he sent us a really long email giving us feedback on our hiring process. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users. Inbound and Outbound Success Stories. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

DECEMBER 2, 2019

From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. Your outbound content is now grouped by type as well, so you can view tours and messages together for a clear picture of what you send your users. Mid-path actions for Custom Bots.

Outbound 38

Outbound Customer Experience Customer Feedback User Testing 38

Intercom, Inc.

JULY 28, 2020

No one ever starts a business intending to provide a poor customer experience. Either stay personal with customers or get efficient. Efficiency meant deflecting customer interactions through impersonal forms and “do not reply” emails. Customers now expect both. Customers expect conversational experiences.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. You’ll meet some of our customers, including Wayne Stewart from Atlassian and Brian Lederman from Coda, as they explore the ways Intercom is helping them scale their businesses. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. Do you want to: raise brand awareness?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. It’s not the same thing as branding. There’s branding: These two things are totally separate things’. April is returning to BoS in 2020!

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Product-led growth generally is a good fit for companies that have a freemium option or a free trial. Here are five quick takeaways.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137