Arkenea

FEBRUARY 23, 2025

There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. The product experience? The functionality?

User Testing

BrainMates

JULY 2, 2025

The good news is the brand of your product is likely to be strong (or at least pervasive) in the market at this stage. Growth experimentation: These may be growth optimisation experiments or larger value proposition experiments (see below).

Onboarding KPIs

UX Planet

DECEMBER 6, 2024

Hi friends, Ive put together a list of 12 must-reads on Silicon Valleys hottest product-related topics.This selection covers product management, growth, operations, strategy, technology, innovation, branding, and design, and Im sure itll be helpful toyou! 1 Swipe to UnlockThis is an excellent introductory product guide.

Books

Lenny Rachitsky

JULY 13, 2025

The seven “magic lenses” for choosing between multiple product ideas 6. The biggest mistake engineers make when building with AI tools 7.

User Testing

Userpilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.

Customer Satisfaction

Userpilot

MARCH 23, 2025

Product market fit: If user retention is strong and the DAU/MAU ratio is high, it means users frequently engage with your mobile app because it effectively meets their needs. They measure customer loyalty along with user opinions and feelings about interactions with your brand and app.

Onboarding KPIs

BrainMates

MAY 26, 2025

A product may be in introduction for decades before it finally grows. Or it may never exit it at all (this usually means it has no market fit). The introduction stage ends when a product reaches product market fit (also an elusive concept). A product enters decline when the product is no longer needed (e.g.,

User Testing

AB Tasty

JULY 3, 2025

Follow Ruben David Mannheim David Mannheim is a digital experience strategist with over 15 years of expertise helping brands like ASOS, Sports Direct, and Boots elevate their conversion strategies. More quality than quantity,” David explains, “and more recognition of the intangibles—not just the tangibles—puts brands in a much better place.”

User Testing

Usersnap

NOVEMBER 18, 2024

Headway also supports scheduled publishing, custom branding, and integration with platforms like Slack , ensuring users receive timely and relevant updates to enhance engagement. Custom branding and domain options. Use Cases Ideal for SaaS companies focused on transparency and frequent product changes.

Feedback Software

Product Innovation Educators

FEBRUARY 3, 2025

Chris’s boss, Bob Moesta at the Rewire Group, was hired by the candy company to help them decide which product to remove from the market. The company believed focusing their energy on one brand would help them compete more effectively. They decided to keep both brands and reframe their marketing.

User Testing

Product Talk

AUGUST 13, 2025

She also noted that Lovable prototypes didn’t always reflect her desired design fidelity—especially when working with real branding: “The first draft… it didn’t embody the feeling of this 80% prototype that I was trying to get to.” So it falls to someone like me to pull together product, sales, marketing, and engineering.

Feedback Software

Userpilot

FEBRUARY 24, 2025

Last 3 professional positions Global Product Manager Beko Corporate (20232024): Led product strategy for the USA, Western Europe, Australia, and China, increasing market share by 6%. Product and Pricing Supervisor Stellantis (20212023): Implemented pricing strategies that increased profitability by 8% and revenue by 27%.

Analytic Tools

UX Planet

JUNE 1, 2025

Acquisition: Discovery and Attraction of IdealUsers In the acquisition phase, the goal is not simply to attract as many users as possible but to identify and engage those most likely to become loyal customers and brand advocates. The following framework provides a practical roadmap for this implementation: 4.1

User Testing

Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy

Userpilot

MAY 17, 2025

Questions to ask: Who owns app localization internally: product, marketing, ops? Maintain consistency across web and mobile platforms A consistent experience reinforces brand recognition and makes it easier for users to navigate your product regardless of their device.

Analytic Tools

Userpilot

JULY 12, 2025

Customizability: The design team could customize all the in-app elements to make the flows match the branding. Results: 5-10x boost in feature adoption, faster event tracking , and improved analytics For Amplemarket, Userpilot has become an all-in-one product engagement and analytics hub. Resource center in Amplemarket.

Data Visualization

Arkenea

JUNE 28, 2025

No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. Whatever you choose, it should help in customers engaging and connecting to your brand and eventually converting.

Analytic Tools

Userpilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

Research Software

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. product usage patterns, timing). For example, I highlight different features in onboarding flows for product marketers and product managers.

Analytic Tools

Userpilot

JULY 10, 2025

Add a custom signature to personalize the message and reinforce your brand. Here’s what you can do inside our email builder: Assign replies to the right team member to ensure responses go exactly where they should. Localize your copy in up to 30 languages. Embed files and rich media to make emails more interactive.

Analytic Tools

Userpilot

APRIL 30, 2025

In Userpilot, you can fully customize mobile carousels to match your brand’s personality. Third Bridges product marketing manager, Dean Lindsay, credits Userpilots mobile capabilities as the main reason their team stuck with the platform. Testimonial about Userpilots mobile functionality.

Analytic Tools

Userpilot

JULY 10, 2025

When done right, they don’t just boost company revenue , but also help customers unlock more value and grow with your product. One smart way to learn is by analyzing upsell email examples from successful brands. Social proof: The “Trusted by” section with recognizable brand logos (Microsoft, Ubisoft, Cisco, etc.)

Data Visualization

UX Planet

JUNE 17, 2025

Himanshu Bharadwaj Follow 9 min read · 1 day ago -- Share The Creativity Code As we create product, marketing, or branding content, how can we ensure it feels authentic and human? AI is writing for AI, and humans are just scrolling. Content design is flawed by design.

Research Software

Mind the Product

OCTOBER 27, 2016

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love.

Customer Experience

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Why Internal Brand Identity Is Important. Engineers get paid to design and build products, and so on.

Branding

Alchemer Mobile

AUGUST 5, 2020

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

User Testing

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing

Mind the Product

JULY 13, 2020

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data [.].

Branding

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The Challenge Ahead For Cosmetic Product Managers.

Branding

Alchemer Mobile

SEPTEMBER 19, 2019

Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. The post The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know appeared first on Apptentive.

Technical Review

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. TL;DR Product differentiation is the process of making your products stand out by leveraging their unique qualities.

Differentiation

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Customer acquisition.

Customer Experience