Innovatemap

NOVEMBER 20, 2024

Earlier this month, our team had the opportunity to attend the Product Marketing Alliance Summit in Chicago, where product marketing leaders gathered to discuss emerging trends, challenges and strategies for 2025 and beyond. What is the Product Marketing Alliance Summit? Seek outside perspective when stuck.

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. TL;DR Product differentiation is the process of making your products stand out by leveraging their unique qualities.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The Challenge Ahead For Cosmetic Product Managers.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Alchemer Mobile

SEPTEMBER 19, 2019

Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. The post The Three Changes in iOS 13 that Product, Marketing, and Technology Teams Need to Know appeared first on Apptentive.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 167

User Testing Product Research Product Marketing Customer Experience 167

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Product Management University

SEPTEMBER 20, 2021

But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments. Assign solutions marketing managers by market segment instead of the traditional product centric alignment.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Customer acquisition.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

SEPTEMBER 4, 2024

For example, growing social media followers doesn’t necessarily mean improving your brand visibility or acquiring new customers. If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric.

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The business goals, finally, state the positive impact the product should achieve for the business.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Roman Pichler

SEPTEMBER 19, 2016

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree.

User Testing 315

User Testing Product Research Customer Experience Customer Feedback 315

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Customer Feedback 40

The Product Guy

JUNE 25, 2024

By creating relatable narratives around product features and benefits, storytelling drives user adoption, helping customers see the value in integrating the product into their daily lives. Brand Loyalty : Stories humanize products, making them more than just tools or services.

Product Management 199

Product Management Product Manager Data Visualization Customer Feedback 199

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Even the most sophisticated brands only hear from less than one percent of their customers. The “right mobile moment” looks different for every brand.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Userpilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Product Innovation Educators

JANUARY 15, 2024

We presented the ideas to the mayor of Atlanta and the Chief of Police, and now it has gone to market. A 10-week partnership starts with a kickoff with the brand partner. At the midpoint, we meet with the brand partner to make sure we’re solving the right problem. Joining us is Paul Stonick, the Vice President of SCADpro.

User Testing 284

User Testing Product Research Customer Experience Research Software 284

Intercom, Inc.

JULY 2, 2018

Earlier this year, Intercom decided to run an integrated marketing campaign that would speak to the value we can bring to sales and marketing teams. Our Demand Generation, Product Marketing and Brand Design teams collaborated to produce the messaging and our Brand Design team brought it to life.

Customer Experience 199

Customer Experience Advertising Branding Messaging 199

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive. We all know and love Slack.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

The Product Guy

APRIL 21, 2019

Higher revenue and market share. Builds brand. If you want to take a product-centric approach to product management, a secret menu will delight customers and is an excellent way to gain a competitive advantage. Start taking steps to discover product modifications that respond to your customers’ unmet needs.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. More Information : Why Product People Should Care About Business Strategy , Strategize , pp. Finally, make the business goals measurable.

Vision 344

Vision User Testing Product Research Research Software 344

Alchemer Mobile

MAY 19, 2021

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. In fact, most brands only hear feedback from about one percent of their customers.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Roman Pichler

OCTOBER 7, 2019

Will the product, for example, directly generate revenue, help market and sell another product or service, reduce cost, or develop the brand? Instead, carry out the necessary product discovery and strategizing work. To prioritise the product roadmap, consider in which life cycle stage your product is.

Roadmap 243

Roadmap Product Research Customer Experience User Testing 243

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As a result, you end up competing with some of the most famous brands in the industry as a result.

User Testing 105

User Testing Research Software Feedback Software Startups 105

The Product Coalition

NOVEMBER 23, 2021

Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy? This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

Startups 157

Startups Strategy Technical Review B2B 157

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

APRIL 5, 2021

Summary of some concepts discussed for product managers. [4:45] 4:45] Tell us about the misconception that product management is a brand-new discipline. Recently, product management has grown in popularity and visibility, but the discipline has been around for a long time.

User Testing 177

User Testing Feedback Software Data Visualization Product Management 177

The Product Coalition

JULY 10, 2022

I challenge you to think of brands, products, and services you use in your daily life, and apply this framework to them. Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Live Better”.

User Testing 158

User Testing Advertising Branding Customer Experience 158

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356