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Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Thats where the Productside Blueprint comes in.
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
3] The Innovation Ambition Matrix and ProductStrategy Once you know your products innovation type, you can use it to understand the strategy work required and make the right strategic decisions. Core Innovations As they are crucial to generating the necessary profits, you should protect your core products.
I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
If you’re considering how to grow your product management career and your influence, this episode will give you some clarity about what success really looks like in this field. Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses.
2 Unique value proposition should be the major criterion for making decisions Roger Cauvin, founder at Dadnab Productstrategy should drive all product decisions. Feedback from users and prospective customers is useful to: Understand whether the product or a feature is, in fact, delivering the unique value proposition.
Product managers must address these factors to ensure the product aligns with changing market conditions and customer needs, even as the company evolves. Product designers work to create a cohesive brand experience across all interactions, making sure customers enjoy a seamless experience regardless of where they engage.
In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. Actionable strategies to integrate trust into your productstrategy. Whats Inside the Full Article?
Building trust through consistent quality: Marketing should be treated as an extension of your product. High-quality, consistent marketing builds brand trust that makes everything else easier.
StrategyStrategy plays a crucial role in aligning product development efforts with organizational goals. The Evolution of Product Management Product management as a discipline has a rich history dating back to the 1930s when it emerged as “brand management” at Procter & Gamble.
Its one thing to iterate on an existing product. Its a whole other challenge to identify brand-new products to offer. The same is true for API products. With the calendar year change, many of her largest clients were now focused on new company strategies. However, Chi was able to overcome this setback.
Professional interests Spencer is looking for roles focused on AI-driven product innovation, platform unification, and enhancing operational efficiency. Skills AI/ML integration, productstrategy, SaaS platforms, data analytics, cross-functional leadership, and agile execution. How can Spencer benefit your company?
Lucid Softwareâs Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about productstrategy and product roadmap disruption, direction, and progress. The sail: Stands for strategy and roadmaps â the elements that must be constantly adjusted to maximize momentum.Â
You don’t have their money, their brand, their scale, or their infinite runway for mistakes. When we hit a wall (missed deadlines, user churn, team friction) our first instinct is to look up, not around. Let’s just do what the big guys do.” The logic is seductive: if it worked for them, it’ll work for us. But you’re not Google.
For us at Modus, the quality of response is critical to maintaining our brand and customer trust. Currently, Boris is focused on building and leading productstrategy at Modus Create, driving growth and innovation within its internal product team. At this time, AI responses are not good enough to deploy to customers.
At the brand Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders. Take, for example, the Bounty paper towel brand. Martin believes that having a winning aspiration is critical for success.
.” Where to find Jerry Colonna: • X: [link] • LinkedIn: [link] • Website: [link] In this episode, we cover: ( 00:00 ) Introduction to Jerry Colonna ( 04:12 ) Jerry’s key question ( 06:55 ) The equation for great leadership ( 09:37 ) The big lie of success and happiness ( 12:12 ) The consciousness hack ( 15:56 ) Getting (..)
Pulse: This plan, designed for teams optimizing research and development, introduces NPS surveys and product discovery tools. It helps businesses collect and analyze user feedback to refine their productstrategy. Its built for enterprises needing full-scale product analytics and automation.
Developers can manage feature visibility, user permissions, and branding directly in code. It is AI-guided, context-aware, and personalized—your productstrategy should align with that shift. It also stands out with flat-rate pricing, allowing unlimited users per application without unpredictable costs.
Check out the Amplitude Blog to learn about digital analytics, productstrategy, and product-led growth from our experts. Read the latest tips and examples to bring power to your products.
It’s a core part of modern productstrategy. It blends into your app, scales with your architecture, and reflects your brand without adding overhead. Self-service analytics empowers users and relieves dev teams —freeing product and engineering to focus on core features instead of managing reports.
Greg Baugues challenges assumptions with AI Youve Been Doing It All Wrong , shifting perspectives on artificial intelligence and product development. PM: What Makes a Product Worth Paying For? Robin Landy shares insights on Finding Features Customers Will Pay (More) For , a must-attend for those refining productstrategy for impact.
We’re happy to be doing this again as a as a co-branded initiative because business acumen has become so incredibly pronounced. Click play above to get started, or feel free to browse the transcript below. Transcript Thanks everybody for joining us. So, we’ll go through a couple of quick introductions.
Some will be brand new, others might be veteran power users, and each group has unique perspectives on whats helpful and what isnt. With enough user input, you can spot exactly where your productstrategy should head, saving resources and focusing on improvements that will genuinely matter to your audience.
I “went agile” in 2000/2001 – I was writing software and leading teams at an enterprise software company at the time, and we adopted elements of XP and other agile practices in what we branded (internally and externally) as Fast Cycle Time (FCT).
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
An effective productstrategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound productstrategy is missing. But what exactly is a productstrategy? Figure 1: My ProductStrategy Model.
Listen to the audio version of this article: [link] What Information Should a ProductStrategy Provide? I like to think of the productstrategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?
Use the Strategy Canvas not only for brand-new products. Regularly check if an existing product is still adequately differentiated or if the competition has caught up with it. This is achieved by eliminating, reducing, and raising the appropriate key factors, and by creating new ones. Take the iPhone.
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
Why a ProductStrategy Process Matters. An effective productstrategy process should ensure that a valid productstrategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.
Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay]. Product management requires productstrategy. These are all key questions addressed as part of productstrategy. Below were what I brought to the products and how I was able to drive for quick results.
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.
How product managers can empower teams to create a winning productstrategy. We hear a lot about strategy and that product managers need to create a productstrategy. In practice, what does that mean and how does a productstrategy help you be more successful? 2:31] What is strategy?
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “ProductStrategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of ProductStrategy, Oracle Inc.
Customer success and support are an imperative part of the overall user experience of a product. In this post, Rob Armstrong explains how product and customer teams can work together to create an effective productstrategy.
Hold Regular ProductStrategy Reviews. A productstrategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your productstrategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.
Mel McVeigh is the Product Director at Condé Nast , one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global productstrategy. She focuses on the following key points: Strategy.
Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the productstrategy and the product while staying grounded in your vision. Who Owns the Product Vision?
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery.
This article assumes that you are familiar with the product vision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. Causes : Business needs are not clear or understood; business goal section on the product vision board has not been sufficiently refined.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
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