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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. This demonstrates how innovative product development can create value for multiple stakeholders while addressing larger industry challenges.

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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Branding also received a fresh coat of paint. Keepreading!

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Omnichannel is Multichannel 2.0

With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A unique case-study, complete with hard metrics and step-by-step process breakdown. Multichannel and omnichannel marketing are not the same.

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527: The truth behind “CEO of the Product” – with Francesca Cortesi

Product Innovation Educators

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Context-Aware Learning Study industry best practices but adapt them to your environment Understand why certain approaches work in specific contexts Learn from both successes and failures 2.

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Useful for studying behavior patterns and problem areas. Participant recruiting : Outsource the work of finding the right participants for your study, freeing you up to focus on the more important strategic parts. It analyzes past studies and data points to suggest new insights and build on previous research.

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Research Study: Customer Perceptions of the Community Experience

Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. What do consumers expect when it comes to CX?

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5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. Real-world case studies from companies who license data to fuel industry-leading products. The criteria you should use to vet available data sources.