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Has ROI killed UX?

UX Planet

Why measuring UX in dollars misses the biggerpicture Photo by Jakub erdzicki on Unsplash Is anyone else frustrated when asked to attribute UX to financial metrics? I remember sitting in a leadership meeting as the UX leader, and out of nowhere, someone asked, Jas, whats the Return On Investment, aka ROI, on UX?

UX 105
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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.

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How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for…

UX Planet

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce.

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?

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Accessible by Design: Elevate Your UI/UX from Good to Great

UX Planet

Inclusive by Design: Transform Your UI/UX from Good to Great In todays digital landscape, ensuring accessibility is no longer optionalit is a critical aspect of designing user interfaces (UI) and user experiences (UX). Solution & Example : Designing with colorblind users in mind (e.g.,

UX 101
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The Rise of AI-Driven UX: Balancing Automation and Human-Centered Design in 2025

UX Planet

If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). UX experts have already integrated AI into their daily lives in one way or another. From new UX-related technologies and automation to personalization.

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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012). One example is the Qapital app, which won users loyalty by turning saving into a fun, interactive experience through goal-setting, automation and reward-based features.

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