UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. An “inclusive” marketing strategy. Testing – looking for proof. What’s it got for product teams? Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

UX Studio

AUGUST 8, 2018

This case study walks through the process of how we managed to successfully close the project. After the discovery period, and once we had done the field studies, interviews and competitor research, we had to decide which features to work on. Solution: Priority canvas, strategy meeting. Six user tests.

Research Software 81

Research Software Analytic Tools UX Product Research 81

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

APRIL 30, 2024

Top Marty Cagan books product managers should read With all that experience, Marty surely has tons of strategies and insights to share. Providing evidence, through detailed case studies , that transforming to this model is feasible. He also quotes case studies from Netflix and Google.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Books 105

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply. User persona example.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Product-led growth or PLG is a go-to-market strategy that leverages the product itself as a means of generating demand, converting sales leads, and retaining users long-term. What is PLG strategy?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. Collect feedback and continuously refine your strategy. Userpilot can help. Get a demo now.

Feedback Software 98

Feedback Software Onboarding KPIs Strategy Customer Experience 98

Userpilot

MAY 2, 2024

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Mind the Product

SEPTEMBER 30, 2020

Through their tested strategies, stories of personal success, and case studies from their product advisory clients at Prodify, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both [.].

Vision 194

Vision Books Product Research Testing 194

Product Talk

FEBRUARY 7, 2024

It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well. Sandrine Veillet is the Vice President of Global Product at WebMD.

Product Research 234

Product Research Reporting Tools User Testing Research Software 234

Userpilot

NOVEMBER 22, 2022

With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The seven-step process to create an effective customer education strategy. Finally, constantly test and improve your customer education strategy by collecting feedback and acting on it.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Usersnap

MARCH 16, 2020

Beta testing and User acceptance testing (UAT) are two of the most common types of tests to validate your development before launching your SaaS product or website. “Do In this article, you’ll read about the different use cases of the two and get guidance on setting up these testing processes and their environments.

User Testing 59

User Testing Product Research Feedback Software Testing 59

Userpilot

FEBRUARY 26, 2024

Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments. A/B and multivariate testing are experimentation techniques you can use to validate funnel changes before implementing them for all users. It gets even better.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one. Case study experiments. Marketing experiments vs. marketing tests.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

The Product Coalition

DECEMBER 21, 2021

How many of you came across Airbnb case studies during an interview? The answer presented by an entry-level or an experienced PM, or by a Group product manager (GPM) lies majorly between two parameters - execution & strategy. Test Hypothesis H2: The host will place the car on a rental if the listing car can be done easily.

Product Research 164

Product Research User Testing Research Software Travel 164

UX Planet

FEBRUARY 22, 2024

UX Management: Strategy and Tactics by Interaction Design Foundation (Paid) This course will appeal to UX leads, UX managers, and UX directors who are looking to refine the way in which they manage UX teams and professionals within their organization. UX management best practices, from interviews and case studies with experts.

User Testing 74

User Testing Data Visualization Research Software Customer Experience 74

Userpilot

JANUARY 3, 2023

This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. You can convert qualified leads into customers and brand advocates with the right qualification strategy. Analyze and use the results to maintain, improve, or redesign strategies for improving conversions.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

NextBigWhat

NOVEMBER 23, 2020

” 4/ As you read the case studies in the report, it’ll become evident how: – None of them started with a technology insight. 6/ Remember: successful products NAIL the customer circumstances through multiple iterations of interviews, testing and product tweaking. What should I have?” 14/ That’s it.

Customer Feedback 90

Customer Feedback User Testing Product Research Reporting Tools 90

Userpilot

APRIL 24, 2024

Think about it – would you ever buy a car without taking it out for a test drive first? Here are the 6 greatest demo practices you need to help fine-tune your SaaS demo strategy: Offer tailored free trials so prospects see product value even before the demo. Of course not! Example of an interactive product demo from Demoboost.

Demo 95

Demo Research Software Feedback Software Product Research 95

Mind the Product

SEPTEMBER 24, 2020

Through their tested strategies, stories of personal success, and case studies from their product advisory clients at Prodify, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and [.].

Vision 104

Vision Books Product Research Testing 104

Userpilot

JUNE 30, 2023

Start building your localization strategy by identifying the right market. Before rolling your localized content out for everyone, test it to identify errors and optimize its performance. How to create an effective content localization strategy? Creating a robust localization strategy normally includes 4 main stages.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Intercom, Inc.

MAY 13, 2021

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend. What do I love?'”

User Testing 177

User Testing Customer Feedback Customer Experience Strategy 177

Userpilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Ineffective marketing/poor marketing strategy. Run landing page tests to improve marketing funnel conversion. Improve in-app flows with A/B testing. Poor product-market fit.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Ronke PM

FEBRUARY 13, 2024

Was there someone who truly understood my context, and was that considered during ideation and testing? The following case studies are from my personal experiences; they represent why we must see and build for everyone. A substantial hardship is the scarcity of well-thought-out replacement strategies.

Reporting Tools 52

Reporting Tools Customer Experience Leadership Research Software 52

Agile Velocity

MAY 3, 2024

Business agility encompasses aspects such as product innovation, customer-centricity, cross-functional collaboration, and adaptive strategy execution. Agile Transformation Strategy In today’s fast-paced and ever-evolving business landscape, agility isn’t just a buzzword; it’s necessary for survival.

Agile 81

Agile Data Visualization Feedback Software Reporting Tools 81

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. case studies, alternative pages, etc.). It offers marketers insights to guide their strategies at each stage and effectively attract potential customers—driving business growth in the process. But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

The Product Coalition

OCTOBER 19, 2023

He compared two different approaches to hiring new people: intuition-based one, and the ‘objective’ one that relies on tests and questionnaires. Before you start prioritizing,… Describe the strategy behind your process. In other cases, a manager is not primarily focused on the product’s advancement. Define your product’s goal.

Data Visualization 119

Data Visualization Customer Feedback Research Software Product Management 119

Sachin Rekhi

AUGUST 4, 2021

Beyond roadmaps and OKRs, the course will cover many other high-leverage tools spanning articulating a product strategy, developing a vision, gathering customer feedback, developing metric dashboards, writing product specs, and making product decisions. Product + Engineering Programs : Technical Strategy , Scaling Product Delivery.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

DECEMBER 18, 2020

Lack of activation (Postfity Case Study). Getting stuck in the user journey at ‘basic user’ (Kommunicate case study). Kommunikate’s User Re-Engagement Strategy. Invited users in a company account who did not get New User Onboarding (Userpilot Case Study). Source: Postfity.com. Source: userpilot.com.

User Testing 98

User Testing Customer Experience Analytic Tools Onboarding KPIs 98

Product Talk

FEBRUARY 12, 2020

Teresa was impressed by how Lisa took the big, hairy product idea of orchestration (more on that in a moment) and turned it into a tamable, iterative product strategy. We’ve onboarded many customers onto our predictive suite and every time we get the same question: ‘How can I test that it works?’

Product Research 176

Product Research Data Visualization User Testing Research Software 176

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it. Those are slogans, not strategies.

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

Userpilot

JANUARY 16, 2024

The book covers a wide range of topics, from user research and interaction design to information architecture and usability testing, making it perfect for absolute beginners with no design background. The importance of user testing and iterative design. Strategies for effective communication within product teams. Get the book.

User Testing 105

User Testing Books Customer Feedback Customer Experience 105

Userpilot

OCTOBER 16, 2022

Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Using advanced segmentation to personalize the product experience based on user behavior, use case, product usage , and so on. Customer intimacy isn’t a metric you can measure.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

FEBRUARY 15, 2024

This capability enables businesses to make well-informed decisions, fine-tune strategies, and proactively anticipate market trends, positioning them at the forefront of their industries. Insightful decision-making Generative AI excels in extracting insights from data and identifying patterns, anomalies, and trends.

Generative AI 106

Generative AI Data Visualization Reporting Tools Research Software 106

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. Perhaps you need to beef up your internal and external promotion strategy.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101