525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD
Product Innovation Educators
FEBRUARY 3, 2025
Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.
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