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Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications.

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A message to our customers

Intercom, Inc.

This past year we launched Intercom Academy , a set of training programs (and soon certifications) to help you and your team get the most out of Intercom and make it easy for you to bring on new teammates. Thank you all for believing in the power of messaging and choosing Intercom. How you can get the most out of Intercom.

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TEI 249: Which is the most powerful of the 6 principles of influence – with Matt Barney, PhD

Product Innovation Educators

Industrial-Organizational Psychologist to earn the Cialdini Method Certified Trainer certification, demonstrating his expertise in influence and persuasion. It’s about convincing people to follow you because your message is so compelling. It’s about convincing people to follow you because your message is so compelling.

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What is first-party data?

Intercom, Inc.

With this data you can personalize every interaction on your site – send targeted messages by segment, personalize campaigns, view customer interactions and chat history, or even automate your chatbots by training them to recognize frequently asked questions. JavaScript. Learn more about your customer behaviors with our JavaScript API.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

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How do you Become a Product Manager?

Mind the Product

A few weeks ago, a friend messaged me for advice on becoming a product manager. I’ve done courses in related areas like software development, marketing and project management but hold almost no formal certifications. I’ve been building digital products for nearly a decade now. So, I did, and this is it. Are training courses worth it?

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Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. How can you plan when you are uncertain of what's next? Hunker down?