article thumbnail

Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications.

article thumbnail

Ctrl + Alt + PM: AI-powered Product Management

Productside

When sales, support, and execs feel the tension, they echo your message. Lead the AI Surge, Don’t Chase It Check out our AI Product Management course (with certification) four live sessions, one 75-minute exam, badge on LinkedIn before dinner. What if one filter exposed churn risk instantly? Free marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Present Customer Insights to Product Managers, Engineers, and Executives

Centercode

By customizing your message for each audience, you keep the core findings intact while showing each group what matters most to their work. Tailor your message based on who you're speaking to. But every audience values different aspects of the story. Product managers focus on user friction and patterns.

article thumbnail

How to Build a Beta Test Support Plan (+ SLA Tips and Checklist)

Centercode

It allows you to find and fix bugs that could’ve been catastrophic at launch and helps hone your marketing message to make sure it resonates with your market. But beta testing can also help you decrease support costs, which can […] The best brands in the world partner with Centercode to perfect their products Delta Testing New to Delta?

article thumbnail

Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

article thumbnail

Persona Development: How to Create Impactful User Profiles

Centercode

Definitive Guide Training & Certification Use Cases Product Launch Testing Continuous User Testing Employee Dogfooding Competitive Testing Quality & Engineering Customer Support Product Managers CX / UX Researchers Beta Program Managers Consultants Comparisons vs. Avoid these 3 common mistakes to maintain quality data.

article thumbnail

525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

This program provides training and certification for those who want to lead innovation initiatives within their organizations. How could you use Jobs-To-Be-Done insights to better align your marketing messages with customer needs? How might this change your current prioritization process?

article thumbnail

Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. How can you plan when you are uncertain of what's next? Hunker down?