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‘Niching’ Down

The Product Coalition

This is especially true for startups and new products. Each of these companies are now valued in the billions (trillions in Amazon’s case), which goes to show that we should never be too afraid to ‘niche down’. In fact, I’d argue that it’s a common pattern of success for early-stage companies and products. No kidding!

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

In-app surveys are an effective way to collect user feedback data and language samples that you can use in marketing copy. Contextual in-app messages help increase user engagement and drive account expansion. To automate feedback collection, schedule in-app surveys at regular intervals. moment in the most direct way.

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Customer Communication Management Guide For SaaS Companies

Userpilot

How comprehensive is your SaaS company’s approach to customer communication? In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. If the answer is “not very”, now’s the time to reconsider it.

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The Ultimate Guide to Customer Feedback for SaaS Companies

Userpilot

In-app surveys allow you to collect targeted feedback from active users at scale. Good survey questions should be concise, clear, relevant, and aligned with your goals. With Userpilot you can collect and analyze user feedback in-app, back it up with product usage data , and act on the insights with in-app guidance.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

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Customer Onboarding Trends 2023: 12 Insights SaaS Companies Must Know

Userpilot

Community-based onboarding relies on existing users supporting new ones. 12 Key trends to watch out for in improving your customer onboarding process So what’s new in user onboarding in 2023? Start by mapping out all your channels, like social media, email marketing, and in-app onboarding. Book the demo!