How to Conduct a Competitor Analysis: A Practical Guide for Product Managers
BrainMates
MAY 26, 2025
Importantly, competitor analysis is not the same as a product comparison. Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. This can help highlight potential whitespace or opportunities to differentiate. Ask yourself: What story is emerging?
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