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Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

I’m not saying the feature comparison isn’t useful. Strive to build an efficient system for ongoing monitoring of your competitive landscape to timely respond to emerging threats and opportunities. Are you sure the competitors don’t copy after each other and build the product capabilities their target customer needs?

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. These groups all respond better to different engagement strategies, so you’ll have more success after splitting them up. And no, simply targeting customers in your app rather than on the web isn’t enough of a strategy.

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Homegrown Versus SaaS Feature Toggle Solutions

Split

This allows you to fine-tune your feature toggle strategy, enabling you to react quickly to customer feedback or changing market dynamics without having to wait for an external solution. Another advantage is cost savings. Finally, homegrown feature toggle solutions allow for greater flexibility in terms of scalability and reliability.

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Shreyas Doshi on choosing, refining, and tracking product metrics 

Mixpanel

Uptime: How long or how reliably a system has been running. Industry rank: A comparison to competitors based on factors such as estimated market value, number of customers, customer reviews, potential for growth and other factors. These four act as a system where one can influence the other.”. Key metrics.

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Uselessly Wide Estimation Ranges

Tyner Blain

Using Problem Statements to Make Choices I talk about using problem statements to “shape” a product strategy. Using problem statements is an operational approach to shaping and expressing a product strategy which makes it actionable. I want to take a step back and explain.

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How to Drive Mobile Customer Engagement and Increase Product Feedback

Alchemer Mobile

Demographic factors Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. You don’t have the same goals for all of these different groups, so why would your engagement strategy be the same? Let’s jump right in. Three retargeting methods to boost customer engagement 1.

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.