Business of Software Conference

AUGUST 10, 2023

They needed to achieve the right unit economics and develop codified sales and marketing processes that would free Steve Robert, CEO and co-founder, to enable the growth of the business. Their reliance on established sales and marketing playbooks worried Steve. They were given his support to do something different.

White Paper 52

White Paper User Testing Demo Customer Experience 52

ProductPlan

JUNE 5, 2020

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Books, podcasts, conferences, and in-house mentorships are all great channels for building your product management knowledge and expertise. product manager, product owner, product marketing, etc.)

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs. What are your current pain points?

Product Research 79

Product Research Customer Feedback Data Visualization User Testing 79

Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 80

Data Visualization User Testing Analytic Tools Customer Feedback 80

Business of Software Conference

SEPTEMBER 1, 2022

Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. It took a radical rethink of product, marketing and internal processes to make progress before ultimately, becoming a core piece of Shopify’s business. Sales Processes.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Product Management University

SEPTEMBER 24, 2019

If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Here’s one of the biggest problems in B2B, especially with technical products.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. Having a pithy story about how you were a Shopify seller, and that’s how you got to building any commerce product, is incredibly helpful.

User Testing 108

User Testing Product Research Testing Startups 108

Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Mironov Consulting

MARCH 9, 2024

But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.  we might grab 30 or 40 ideas for configuring permission and throw them onto a conference room table.    That’s our #1 challenge for 2025.”

User Testing 59

User Testing Reporting Tools Customer Experience Technical Review 59

Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. This isn’t your typical executive “thought leadership.” They helped us establish a brand, and brand matters.”

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Business of Software Conference

JUNE 21, 2019

The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Here are our 5 key takeaways from the book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

BrainMates

SEPTEMBER 18, 2019

Kent Weathers knows a bit about Product success, and failure. At our latest Product Talks in Sydney, Kent Weathers , a Product leader with 15+ years’ experience bringing technology products to market, shared his strong opinions on why new product launches will continue to fail.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

ProductPlan

SEPTEMBER 15, 2020

Like a Rolodex, there’s no priority given to the contacts we care about and those of random folks we met at a conference twelve years ago or maybe worked with at one point… We can’t remember despite its core function as a way to see who works where and whom we might know at a particular company. Matt Bilotti.

Leadership 68

Leadership Webinar Differentiation User Testing 68

Business of Software Conference

FEBRUARY 16, 2021

attendee from Businesses of Software Conference, both US, Europe and online. And we also learned that kind of the market we’re in wasn’t the best. 15:53 James Avery, Kevel: Yeah, so we we’ve usually been about half and half when we look at like product engineering, and then sales, marketing operations.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Business of Software Conference

NOVEMBER 30, 2020

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

DECEMBER 13, 2018

Julien, who previously directed business development and partnerships at Microsoft and is on the board of French media giant Le Monde, was perfectly poised for a conversation at the SaaStock conference in Dublin that ranged from the different missions within Facebook to why he’s betting big on chat. What’s your differentiator?

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Now it's time to walk the customer through your solution and it's differentiation. The Solution.

User Testing 117

User Testing User Friction Customer Feedback Product Marketing 117

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you. A classic example for me is Ikea.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Roadmunk

APRIL 12, 2018

Our colleague, Eleni, picked their brains on what differentiates these two frameworks, how to apply these concepts, and why jobs to be done has become the popular tool on the block. We have 15,000 product people from all over, mostly on the software side. We have a very active Slack channel, several thousand product people in that.

User Testing 58

User Testing Customer Feedback Customer Experience Analytic Tools 58

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

Analytic Tools 63

Analytic Tools Data Visualization Feedback Software User Testing 63

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

OCTOBER 11, 2023

Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. You’ll have established yourself as the “go-to” person for your product set.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We’ve done the classical target market research, which is important for vision as well. Teresa: Okay. Yes, great.

Product Research 219

Product Research User Testing Data Visualization Research Software 219

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? Differentiation from competitors. Ready to elevate your overall marketing messaging?

Research Software 93

Research Software Feedback Software Messaging Reporting Tools 93

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. You’ll have established yourself as the “go-to” person for your product set.

User Testing 98

User Testing Product Research Product Management Product Manager 98

ProductPlan

JUNE 6, 2023

Product metrics , sometimes called key performance indicators , are quantifiable data points that an organization tracks and analyzes to gauge a product’s success. They measure everything from user behavior to market performance. It’s important to note that not all product metrics are created equal.

Product Management 85

Product Management Product Manager User Testing Customer Feedback 85

Business of Software Conference

OCTOBER 23, 2019

Bruce McCarthy (Founder, Product Culture) – Prioritization: Saying No To Good Ideas from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Should we improve the current product? Should we go for an adjacent market?

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61