Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Alchemer Mobile

SEPTEMBER 19, 2019

Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. What this means for marketers, product people, and technology organizations is that you can’t rely on this email address to actually identify or contact your customers. Privacy Changes.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Business of Software Conference

OCTOBER 17, 2022

Flying nearly 6000 miles to Boston and back in two and a half days to see some of the world’s most talented product, marketing, and startup leaders? You know when you go to a conference with all the intention of applying what you learn? Understanding product market fit when it comes to careers. Count me in!

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Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

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Userpilot

OCTOBER 15, 2021

Done right, they can excite your customers and build trust – customers like to see that you're constantly developing and improving your product using their feedback, as shown in this example from ProdPad. Your product announcement email subject line is important because it's the first thing your customers see.

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Feedback Software Research Software Product launches User Testing 96

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

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Userpilot

MAY 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. Product Drive by Userpilot – 1-2 June 2020 .

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Analytic Tools Customer Feedback Data Visualization Feedback Software 98

Business of Software Conference

MARCH 11, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Don't miss out - sign up now: The post Online conferences are different appeared first on Business of Software USA. Online has to be different. Here’s some things of the things we’ve found work better online.

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Innovatemap

SEPTEMBER 24, 2020

Three ways to use explainer videos in your product marketing. Whether it’s an up-and-coming startup introducing itself to the market, or a well-established company making a shift in its identity, brand reveals are significant. Highlight a new feature in an existing product. Reveal a new brand or a brand update.

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Product Marketing Marketing Customer Experience Branding 52

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA.

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Analytic Tools CTO Coach Research Software Technical Review 76

Business of Software Conference

DECEMBER 20, 2018

Did you know that you can measure Product-Market Fit? When building Superhuman (the world’s fastest email experience), Rahul Vohra and his team built a Product-Market Fit Engine – a way to measure and optimize for PMF. If you’d like to attend, email marketing@businessofsoftware.org for more information.

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Product Marketing Marketing Events Framework 49

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

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White Paper Marketing User Testing Customer Experience 118

Business of Software Conference

JANUARY 18, 2019

Rahul gave a fantastic talk at BoS USA 2018 about how Superhuman built a method of optimizing for product-market fit. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We had a fantastic Q&A session with Rahul Vohra of Superhuman last week.

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Product Marketing Marketing Events Startups 40

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Both of these act as great validation for actual product/market fit.

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Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs.

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Events Product Research User Testing Customer Feedback 84

Userpilot

NOVEMBER 30, 2022

How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. The 7 Laws of Go-To-Market.

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Feedback Software User Testing Data Visualization Onboarding KPIs 98

ProductBoard

JANUARY 29, 2019

Find the product management conferences you can’t afford to miss in 2019 with this complete list of every product management conference by region and date. Product management conferences and events are an excellent way to learn product management best practices and network with your fellow product managers.

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Research Software Feedback Software Product Research User Testing 74

bpma ProductHub

APRIL 25, 2018

The World’s Largest Crowdsourced Product Management & Product Marketing Conference. Register today for ProductCamp Once again, the world’s largest product management and product marketing…

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

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Feedback Software Marketing User Testing Finance 162

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

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The Product Coalition

AUGUST 2, 2018

We know many industry conferences can get old. There are product management conferences that shake things up, and we’ve compiled a list of our top picks. Not only will you be sure to meet new faces, you’ll learn–who doesn’t want to learn something new every day, and at every conference? On the contrary!

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Events B2B UX Workshop 60

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. Content —Develop relevant content to be used for all go-to-market channels and materials.

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Framework Marketing Webinar Document 70

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

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Product Marketing Product Research Research Software Marketing 60

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

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Weak Development Team Development Marketing User Testing 52

Product Management University

AUGUST 29, 2023

Once a year, in the spirit of BarCamp, ProductCamp Atlanta is a collaborative, participant-organized professional un-conference, focused on Product Management, Product Marketing and UX topics. This Year, It’s on FRIDAY! And for the first time ever, it’s on Friday this year at the beautiful Georgia Aquarium.

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Events Product Research Product Management Product Manager 130

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs.

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Events Product Research User Testing Customer Feedback 60

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Research Software Marketing Technical Advisors Customer Experience 98

Andrew Chen

JUNE 21, 2018

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. The buzz is created by the hard work that the entrepreneurs put in: Finding product/market fit, hiring a great core team, finding acquisition channels that scale.

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User Testing Branding Startups Customer Experience 102

Andrew Chen

FEBRUARY 26, 2024

I encourage you to be on a quest of your own, and even better a particularly interesting quest, so that your conversations with people can be as productive as possible. In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. Thank you!) There are endless varieties.

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User Testing Customer Experience Blog Events 123

Business of Software Conference

NOVEMBER 1, 2018

Business of Software Conference USA 2018 – Some Highlights. The 12th Annual Business of Software Conference USA took place in Boston, MA, last month – October 1-3. Rahul Vohra – The Product-Market Fit Engine. What an incredible few days. Jared Spool – Design Metrics That Matter.

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Software Review Magazine Workshop User Testing 53

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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User Testing Product Management Product Manager Data Visualization 102

Product Innovation Educators

AUGUST 7, 2023

I’m currently serving PDMA by being an author on the 3rd edition of their body of knowledge for product innovation, which Wiley is publishing in early 2024. Register for PDMA’s 2023 Inspire Innovation Conference on September 16th-19th in New Orleans, LA, USA. PDMA is the Product Development and Management Association.

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Research Software Certifications Product Research User Testing 95

Amplitude

AUGUST 14, 2018

If you are product nerds like us and hold learning sacred above all else, we are putting together an event just for you: Amplify 2018 —the product conference hosted by Amplitude. This is not your typical conference. We aim to be the most prestigious and influential gathering of product managers in the world.

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User Testing Reporting Tools Finance Engineering 56

The Product Coalition

JANUARY 21, 2024

thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. He is a marketing professor that taught one of the courses I took as part of my MBA, almost 20 years ago. Photo by Jessica Lewis ?

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Analytic Tools Data Visualization Research Software User Testing 125

BrainMates

SEPTEMBER 17, 2018

The countdown is on – just four weeks until Leading the Product conference in Melbourne and just five weeks until Sydney! This is the fourth year of our conference by Product Managers, for Product Managers, and it’s getting bigger and better each year. Why go to this Product Management conference?

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