Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

The Product Coalition

FEBRUARY 8, 2021

Product Manager (PM) & Product Marketing Manager (PMM): The Product Doppelgangers Photo by Kaleidico on Unsplash Try Googling for ‘product management vs product marketing’, you will see several results around this topic. Product marketers are like restaurant managers.

User Testing 97

User Testing Product Research Feedback Software Customer Feedback 97

The Product Cafe

JANUARY 18, 2024

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Good Product Manager

FEBRUARY 9, 2020

Your Input Needed: What Product Management Loves (and Hates!) About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Your Input Needed: What Product Management Loves (and Hates!) About Marketing and Sales Leaders Sales. Think of the best/worst marketing and sales leaders you ever worked with. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Management 60

Business of Software Conference

AUGUST 2, 2021

Name Change. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly. In 2017 they changed their name to Ørsted, citing the fact that they no longer supplied oil or gas.

Naming 52

Naming Workshop Events Consulting 52

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Make use of branded conference swag to promote your company at conferences and raise positive awareness.

Analytic Tools 91

Analytic Tools Research Software Feedback Software Data Visualization 91

Product Culture

AUGUST 17, 2022

First Name. Developers, product, marketing, and design have the same incentives. See Chapter 4 of Product Roadmaps Relaunched on OKRs. Event I'm speaking at the Business of Software conference, Boston in person, Sept 26-28, on the topic of Managing Stakeholders. Subscribe to my weekly Nano-letter: Sign Up.

Naming 52

Naming Books Roadmap Events 52

Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. That is, how to understand the target market for your podcast.

Strategy 53

Strategy Marketing Advertising Workshop 53

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

Analytic Tools 93

Analytic Tools Data Visualization Research Software Feedback Software 93

Innovatemap

SEPTEMBER 2, 2021

And in many of these phases, conference rooms and open collaboration spaces were key. . So we took a sledgehammer to an old conference room on the second floor to create a new hallway with three individual working rooms, College 201, 202, and 203. A new team space on the 3rd floor is now named 317.

Naming 52

Naming Product Research Product Marketing Marketing 52

Userpilot

APRIL 21, 2024

Is it booking the product demo? Buying your product? Signing up for a conference? Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. Upgrading to a higher plan? by the end of May 2024.’

Research Software 85

Research Software Feedback Software User Testing Reporting Tools 85

Business of Software Conference

DECEMBER 17, 2020

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy Gustafsson (CEO/Founder, Darktrace) – Building A Billion Dollar Business: Managing Objectives Against Rapid Growth from Business of Software Conference. Sketchnote.

CTO 52

CTO Management Management Leadership 52

Userpilot

AUGUST 31, 2021

So ladies and gents – here’s Product Drive 2.0.! Product Drive 2.0. Teresa Torres is not the only big name on the Product Drive lineup this year. Other notable speakers include: Ramli John – Managing Director of ProductLed and co-author of “Product Led Onboarding”. Product Operations.

Onboarding KPIs 82

Onboarding KPIs Workshop Customer Experience Product Research 82

The Product Coalition

AUGUST 13, 2023

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. I’d get to the front yard of your house and there’d be a press conference for me, and it would be just a mindfuck experience. A ten-star check-in would be The Beatles check-in. So what would 11 star experience be?

Customer Experience 114

Customer Experience User Testing Generative AI Books 114

Intercom, Inc.

APRIL 18, 2019

They noticed that a big design conference was coming to town, and all the hotels were booked. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map.

Outbound 112

Outbound Customer Experience Education Airlines 112

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. Foundational Behaviors of Strategic Product Management.” Whomp whomp.

Events 74

Events Agile Product Research Product Management 74

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

The Product Coalition

MARCH 27, 2022

Photo by cottonbro from Pexels In the last ProductX conference, the giveaway that the participants got at the end of the day was a potted plant. implemented them and took them to the market. I named at least 3 such attempts, and the CEO then saw and agreed that each such attempt was a step in the right direction.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. And so, we have things like a fish that loads the schedule within the product. That’s what matters: how painful is it for customers?

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Good Product Manager

MARCH 18, 2019

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Product Management Events This Spring. Foundational Behaviors of Strategic Product Management.” Whomp whomp.

Events 60

Events Agile Product Research Product Management 60

Userpilot

JULY 13, 2022

Product Talk is a valuable resource for product professionals. It’s run by Teresa Torres, a quite big name in the product management world. Many product teams around the world use her Continuous Discovery Framework and tools like Opportunity Solution Trees to build products that better solve the problems of their users.

Blog 94

Blog Analytic Tools Research Software Feedback Software 94

Business of Software Conference

FEBRUARY 16, 2021

Some of the BoS talks that had an impact on his company, including changing its name to Kevel. attendee from Businesses of Software Conference, both US, Europe and online. And we also learned that kind of the market we’re in wasn’t the best. Why he doesn’t worry too much about what might happen in the future.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Business of Software Conference

MARCH 5, 2021

Hey I’m Paddy, and for the last 3½ years I’ve been heading up all things Marketing at Business of Software. I joined Business of Software in September 2017 as a fresh-faced and inexperienced marketer. Tiffany da Silva put this much more eloquently in her talk from BoS USA Online 2020, ‘ 6 Lessons From A Marketing Fraud ’: Rare photo.

Customer Experience 52

Customer Experience CTO Events Customer Feedback 52

Mind the Product

MARCH 16, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Tanner’s first human-centered product development team. So what are you waiting for?

Research Software 75

Research Software User Testing Product Research Workshop 75

Mind the Product

JANUARY 23, 2017

Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. Tanner’s first human-centered product development team. Get those tickets now!

Research Software 70

Research Software User Testing Customer Experience Workshop 70

ProductPlan

DECEMBER 2, 2020

As such, I’m passionate about sharing my experience with future product leaders to build successful products that solve real customer problems. It started with my top passions of market validation and product-market fit. It’s frustrating to see new startups and products fail. That was my mindset.

Roadmap 59

Roadmap User Testing Leadership Travel 59

Innovatemap

OCTOBER 22, 2020

When I joined the Innovatemap team in late 2019, our primary marketing channels were in-person events and networking. We began to elevate our digital marketing through owned channels and our online community. We even kicked off planning for a 300+ in-person conference. Then drive traffic to it through your marketing campaigns.

Customer Experience 52

Customer Experience Naming Strategy Events 52

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Tanner’s first human-centered product development team. So what are you waiting for?

Research Software 75

Research Software User Testing Customer Experience Workshop 75

ProductPlan

DECEMBER 2, 2020

As such, I’m passionate about sharing my experience with future product leaders to build successful products that solve real customer problems. It started with my top passions of market validation and product-market fit. It’s frustrating to see new startups and products fail. That was my mindset.

Roadmap 52

Roadmap User Testing Leadership Travel 52

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

Customer Experience 88

Customer Experience Product Research Entertainment User Testing 88

The Product Coalition

MAY 24, 2018

This post was originally published on Product Management Festival ’s website. We have compiled a list of experienced product management professionals with a track record for success?—?and With backgrounds in engineering, marketing and business, some of them are also founders of their own companies. and they are all women.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Business of Software Conference

FEBRUARY 9, 2021

We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Upcoming Events.

Fractional CTO 64

Fractional CTO CTO Leadership Customer Experience 64

Gainsight

NOVEMBER 20, 2019

Pragmatic Institute’s resource library spans everything from articles, reports, ebooks, and webinars to keep product professionals up to date on the latest trends. Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween.

Books 80

Books Blog Feedback Software User Testing 80

The Product Coalition

JANUARY 12, 2020

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. I’d get to the front yard of your house and there’d be a press conference for me, and it would be just a mindfuck experience. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an

Customer Experience 78

Customer Experience User Testing Technology Books 78

The Product Coalition

MAY 15, 2019

As time progressed many Product Managers wondered if they should be a Product Owner and similarly many Product Owners started to wonder where they fit in relation to their Product Manager counterparts. McElroy influenced two entrepreneurs named, Bill Hewlett and David Packark?—?names names look familiar, anyone?

Product Management 92

Product Management Product Manager User Testing Product Research 92