ProductPlan

JUNE 5, 2020

Books, podcasts, conferences, and in-house mentorships are all great channels for building your product management knowledge and expertise. Now, we’ve evaluated top picks based on course content, reviews, communities/groups around the certifications, and industry recognition. We’ve scoured the certification landscape.

Certifications

Userpilot

AUGUST 14, 2024

What does the conference have to offer this year? Userpilot Product Drive is an annual conference for product folks organized by Userpilot. The conference covers topics like product-led growth , product analytics, and AI in product management , focusing on both tactical and strategic aspects of product development.

Data Visualization

The Product Coalition

SEPTEMBER 3, 2019

Last week I was lucky enough to attend one of their conferences to sample some of their learnings from design thinking, usability testing and omnichannel experiences. 5/5 Prioritisation Matrix - Assessing the value of the ideas, we plotted against axis such as impact to user vs technical feasibility. UT is not UAT!

User Testing

PMLesson's Ace the PM Interview

APRIL 6, 2020

Given how new and versatile the role is, product marketing management is also probably the least standardized role in tech companies, which makes the process of becoming a PMM quite obtuse and vague. The part that makes product marketing management different from other marketing roles is the technical (aka “product”) piece to the equation.

Product Marketing

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). A few years ago you saw a trend were products would launch a huge conferences like SXSW.

User Testing

Userpilot

JULY 22, 2024

Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Look at your competitor’s marketing materials, websites, and customer reviews to gather insights. Then, compare these with those of your competitors to find areas where you can differentiate.

Research Software

Userpilot

SEPTEMBER 4, 2023

At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Register here for FREE! Entirely new markets can be born.

Analytic Tools

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization

Mironov Consulting

NOVEMBER 15, 2023

  Every customer conference and AMA starts with questions about AI.    For the last 6 months, many of my discussions with product leaders have been about how to apply good product fundamentals to AI – when so much of the broader conversation is shallow or technically suspect or reduces everything to generative apps.

Data Visualization

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). AlphaGo went on to win Game Two, and at the post-game press conference, Lee Sedol was in shock.

Data Visualization

Business of Software Conference

NOVEMBER 26, 2018

One of the themes that emerged over the course of the conference was the importance of understanding the needs of customers and the metrics you can use to better understand and act on their real, rather than stated, needs. We’ve used NPS to gather evaluation data for the conference for a seven years. pic.twitter.com/cBzVvt2Rtx.

User Testing

Intercom, Inc.

FEBRUARY 17, 2022

Mojo, he says, can be a valuable differentiator in your marketing, and that, in this day and age, is something very much worth fighting for. But really talk to people about voice as a differentiator, as an opportunity for this brand to stand out. We have some smart CMOs in B2B tech and there are a lot of really great CMOs now.

Marketing

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Perhaps your organization conducted any of the following: annual sales kick off conferences. user group events. annual investor days. product roll-out announcements.

User Testing

ProductPlan

MARCH 5, 2021

Here is an excerpt from a Product Manager job description (found on SmartRecruiters) at Square for their Cash App division: Develop innovative, industry-leading features and products that uniquely serve Cash App’s customers – differentiating via design and creativity. Collaborate closely with CPO & cross-functional leaders.

User Testing

Under 10 Consulting

DECEMBER 28, 2019

Review the corporate pitch. Perhaps the fastest way to get up to speed on your company and its role in the industry is to review the product and corporate slide decks. Take time to review the latest thinking in your industry. Fill out your technical expertise. Review them all. Review the product roadmap.

Technical Review

Userpilot

SEPTEMBER 4, 2023

At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Register here for FREE! Entirely new markets can be born.

Analytic Tools

Mironov Consulting

MARCH 9, 2024

  (And we’ll be speaking the language of money , not technical processes.) But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    Tests with first-time users show an average 8.5 hours to install. 

User Testing

People-First Product Leadership

MARCH 10, 2024

It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how. New competitors will have entered, new technologies introduced, and subsequently customer expectations changed.

User Testing

ProductPlan

MARCH 5, 2021

Here is an excerpt from a Product Manager job description (found on SmartRecruiters) at Square for their Cash App division: Develop innovative, industry-leading features and products that uniquely serve Cash App’s customers – differentiating via design and creativity. Collaborate closely with CPO & cross-functional leaders.

User Testing

Userpilot

SEPTEMBER 14, 2022

Also, focus on what differentiates your product in the market. You can use multiple channels for advertising your product, including outdoor, activation events/conferences, Product Hunt , online paid search, and social media. Customer feedback can be gathered through surveys , interviews, focus groups, and online reviews.

Product Research

Business of Software Conference

MAY 21, 2020

We’re really excited to be here today to share with you how we find and nurture tech talent as Simprints. On the one hand you have the tech giants like Google and Facebook. On the other hand, you have the tech unicorns with billion dollar valuations; like Uber, Stripe, and Dark Trace.

Technical Review

Userpilot

SEPTEMBER 4, 2023

Research shows optimized customer journeys deliver: Up to 20% increase in customer satisfaction 30% increase in conversion rates 15% increase in average order value 25-40% increase in revenue In essence, customer journey optimization establishes customer experience as a competitive differentiator that boosts business growth.

Data Visualization

Gainsight

MAY 21, 2021

His pitch was simple: “This technology is incredible and the culture is off the charts, but at the pace we’re adding customers, onboarding has gotten a bit too messy and complex. Internal reviews with subject matter experts across the company to make sure we are providing best-in-class recommendations. We Cranked-Up Our Best Practices.

Reporting Tools

Gainsight

MAY 18, 2023

Karl Rumelhart, President of Products, Technology, and Global Operations at Gainsight Karl Rumelhart, President of Products, Technology, and Global Operations at Gainsight, kicked off the Product Keynote to explain how Gainsight’s three product lines come together to power Digital Customer Success. We’re talking about our Product team.

Generative AI

Business of Software Conference

JULY 7, 2021

Alex A may have little patience to deal with awkward technical queries, and may be willing to make unrealistic promises to get deals to cross the line. Ask yourself what you are doing to encourage the sales team to reflect, review and adapt their performance on a daily or weekly basis. I could go on, but you get the picture.

Research Software

Gainsight

JULY 7, 2021

I can pretty vividly remember the first Pulse conference I attended back in 2013. When Anthony Kennada , a friend and colleague in Phoenix pinged me about attending his company’s first conference on the topic of Customer Success, I jumped at the opportunity to attend. Pulse 2020 – Back to Moscone (Or So We Thought).

Feedback Software

ProductPlan

NOVEMBER 9, 2022

Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market. A large B2B technology launch, in contrast, may focus more on whitepapers and arming the salesforce with training and collateral. With a defined audience and messages, next comes execution and outlets.

Product launches

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We lost some of our functionality as a tool due to API changes. Transcript.

Research Software

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. And then I think we look in the market for validation. I'm going to get there.

Product launches

Pragmatic Marketing

OCTOBER 11, 2019

You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. And then I think we look in the market for validation. I'm going to get there.

Product launches

Business of Software Conference

NOVEMBER 12, 2019

In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We lost some of our functionality as a tool due to API changes. Transcript.

Research Software

Business of Software Conference

MAY 29, 2019

Alison Coward (Founder, Bracket) – Designing High-Performing Teams from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We’ve got the technology to support different ways of working. Upcoming Events. BoS USA 2019.

Weak Development Team

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. Adam Strong: Thank you. AO: Release type issues.

Customer Experience

Intercom, Inc.

DECEMBER 13, 2018

Julien, who previously directed business development and partnerships at Microsoft and is on the board of French media giant Le Monde, was perfectly poised for a conversation at the SaaStock conference in Dublin that ranged from the different missions within Facebook to why he’s betting big on chat. What’s your differentiator?

Feedback Software

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. The perspective is often directly reflected (and not) in the slide decks I review at a16z. And they downplay their achievements or omit them.

User Testing

Centercode

AUGUST 27, 2019

If you’ve attended a QA or testing conference recently, it seems as though manual testing is a dying discipline. Due in part to the speed of development, test automation, and artificial intelligence, a greater proportion of test management is now influenced or even controlled by developers. That’s not just a tech company problem.

Artificial Inteligence

Modus Create

MAY 28, 2024

Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology. Even if they aren’t, this benchmark regulation will probably be the basis for due care of AI systems going forward.”

Reporting Tools