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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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Understanding Software Pricing (It’s Not Just About Setting a Price Tag)

Business of Software Conference

Lack of Trust: Buyers, especially procurement teams, feel that buying software is worse than buying a used car because they don’t trust that they are being treated fairly or uniformly. Services can fill gaps, act as a testbed for new products, and differentiate your offers. Make it part of your product development lifecycle.

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Special: The 7 Knowledge Areas of Product Mastery in 2025 – with Chad McAllister, PhD

Product Innovation Educators

Start 2025 with the essential knowledge areas that give product managers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification.

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AI Engineer World's Fair 2025: My Day 1 Highlights

Crafty CTO

He compares today’s state of AI today to early days in physics where the Standard Model was developed and ended up serving physics almost unchanged through today. Sharma shows us some significant new capabilities arriving in Copilot, and with her team presents a couple different agentic app solutions. Bad for so many reasons.

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Building an Effective Product Feedback Loop

The Product Guy

Ruthless prioritization translates to product teams spending time building the right thing at the right time. This discipline is the bread & butter for a winning product team, but building an effective product process takes a lot of trial and error. A product feedback loop keeps software teams close to their customers.

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TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

Also, we talk in the beginning about Jill’s experience developing the Adobe Creative Cloud; lots to learn just from that. 0:38] What was your experience developing Adobe Creative Cloud? It failed because we weren’t all-in, not because the product was bad, but because the go-to-market model was completely wrong.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.