The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market. This is achieved via market research & analysis. but this can be very expensive.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. This gives you the ability to gather customer feedback which is essentially qualitative market research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

UX Studio: Product Management

MAY 28, 2021

If we think about our messaging apps, we can immediately think of the funny pictures we send to each other — ‘wearing’ puppy faces or posing in the universe where cats float behind us. Well, yes, I have to admit that sometimes I find it entertaining to use this technology just to have fun, and I’m sure you do, too.

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Research Software Healthcare Entertainment Customer Experience 93

The Product Coalition

JANUARY 3, 2020

Creating a Product Discovery Track: A Practical Guide In the last decade we have evolved a lot in terms of agile development, Agility has become its own concept and we have lots of books and conferences for this subject. Agile methodology has matured a lot in the technology development phase?—?when Dual-Track Agile, by Jeff Patton.

Product Research 78

Product Research Research Software User Testing Technical Review 78

Mind the Product

NOVEMBER 1, 2017

His name is Eric. Eric is a senior developer at a medium-sized software company. Market research and having a customer proxy are prerequisites for a persona workshop. Company name. Tell me about the last time you selected a tool for your team. It’s just a messaging queue.” Unbelievable! Who is this person?

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Construction Workshop User Testing Customer Experience 90

Intercom, Inc.

AUGUST 10, 2018

Combined with all the new apps in our Intercom App Store , these Custom Bots will make sure that both you and your customers get exactly the right outcome. Here at Intercom we believe that the future is one where all businesses will have a messenger on their website and their app. Will: So many more. Paul: The list goes on.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Business of Software Conference

JUNE 5, 2019

Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. Carl Ryden (Founder, PrecisionLender) – Build Iron Man Suits Not Terminators from Business of Software Conference. This came out of one of the early conferences we came to, BoS conferences in the US.

Feedback Software 40

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Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

PMLesson's Ace the PM Interview

MAY 4, 2020

Enterprise Product Manager (IBM) I'm Kevin Wei, a product manager at IBM working on data integration tools. Morning Check Emails and Messages While there's always guaranteed variability in my day to day activities, the first task I handle every day is the same: checking emails and my messages. Here's a snapshot of my day.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

Pragmatic Marketing

JULY 24, 2018

This scenario actually occurred on a conference call I was on, and unfortunately, it is not rare. Not only does this contribute to frustration and anxiety among some colleagues, but organizational research indicates that “asymmetries in language fluency contribute to an us vs. them dynamic common in global teams.”

Customer Experience 70

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Pragmatic Marketing

JULY 24, 2018

This scenario actually occurred on a conference call I was on, and unfortunately, it is not rare. Not only does this contribute to frustration and anxiety among some colleagues, but organizational research indicates that “asymmetries in language fluency contribute to an us vs. them dynamic common in global teams.”

Customer Experience 70

Customer Experience Research Software Travel User Testing 70

UX Studio

SEPTEMBER 4, 2019

The messaging, the communication, everything does. You have UX writers, content strategists, so many names for writers in tech. I’ve followed the progress of company named Get Your Guide in the last year. We also need research. Do you find UX writing easily researchable? Pixel location doesn’t matter.

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UX Customer Experience User Testing Technical Advisors 78

Business of Software Conference

AUGUST 30, 2019

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’ Video, Slides, and Transcript below. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

Andrew Chen

DECEMBER 1, 2021

It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. For app stores, these are the developers that actually create the products. The other side of the network will follow.

Research Software 95

Research Software Books Customer Experience Technical Cofounder 95

Product Talk

MAY 10, 2023

It involves strengthening your understanding of business outcomes , fostering collaboration in product trios , and cultivating many other habits like conducting regular story-based interviews , mapping opportunities on the opportunity solution tree , and identifying and testing assumptions. Teresa: Who are your typical customers?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Business of Software Conference

MAY 29, 2019

Alison Coward (Founder, Bracket) – Designing High-Performing Teams from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We’ve got the technology to support different ways of working. Upcoming Events.

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Weak Development Team Workshop Research Software User Testing 45

Intercom, Inc.

FEBRUARY 15, 2018

When it comes to designing digital systems, there is always a risk of forgetting there will be humans involved and, as a result, making things more robotic than realistic. Here are five quick takeaways: Conversational design as a concept is about looking at human conversation as a model for all interactions with digital systems.

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Research Software Feedback Software Weak Development Team User Testing 198

Userzoom

JULY 3, 2019

I hope you’ve had a good day, I can’t get over this conference really. We’ve talked today about, you know, we can teach people how to do basic user research techniques and those causes of. ” Because it’s their solution. Access videos. You should be paying a lot of money for this. We all know that.

Customer Experience 105

Customer Experience User Experience User Testing Customer Feedback 105

Mixpanel

MAY 5, 2021

Imagine the internal ‘pat on the backs’ and recognition that occurred when Gmail fully launched dark mode for the mobile app, Figma released multi-account to switch between personal and work design spaces, or Apple announced their M1 chip. Mixpanel: Messages & experiments product. ” which we’ll cover next.

Technical Review 144

Technical Review Analytic Tools Customer Experience Software Review 144

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. Thank you very much for having me, Rebecca. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. Thank you very much for having me, Rebecca. I'm a principal product marketer here at HubSpot.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

JUNE 20, 2019

In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. Like many BoS speakers, Peldi comes to the conference every year regardless of whether he’s on stage.

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

The Product Coalition

OCTOBER 23, 2019

Booking, Airbnb, and Expedia disrupted the travel industry by empowering customers with new tools to build their routes, find itinerary options and plan activities. At the same time, travel giants, who heavily invest in their feature-rich apps, set a high bar for travelers’ expectations.

Reporting Tools 60

Reporting Tools Travel Data Visualization Research Software 60

Business of Software Conference

JULY 28, 2020

Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? And there’s dangerous things where you will kill the people with this like chat system we just built. And we just keep adding to this list it’s hundreds of items long for systems that no longer exist.

Reporting Tools 69

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UX Studio: Product Management

FEBRUARY 26, 2019

Later, as software became more and more important, Ideo turned to interaction design. Most famous for their innovative work and the love of prototypes, Ideo provides diverse teams with designers, engineers, and researchers to a project. Clients love our friendly designers and researchers.

UX 80

UX Data Visualization Research Software Analytic Tools 80

Business of Software Conference

JUNE 20, 2019

Tendayi Viki (Founder, Benneli Jacobs) – Clever Ideas Are Not Enough For Innovation from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? My name is Tendayi. What we need is an app. Upcoming Events.

Research Software 45

Research Software Startups Customer Experience Data Visualization 45

The Product Coalition

SEPTEMBER 11, 2019

In this workshop I will walk you through the principles and tools of lean product management?—?creating Assessment Idea assessment is all about determining quickly, with no external research, if an idea is worth moving forward with at this time. Field research ?—?Observing what real users think of these solutions.

Customer Experience 74

Customer Experience Product Research User Testing Data Visualization 74

Business of Software Conference

NOVEMBER 12, 2019

Her Social Media scheduling SaaS MeetEdgar is proudly bootstrapped in a market that has some very well-funded competitors – Hootsuite alone has taken nearly $300 million in funding. In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Transcript.

Research Software 45

Research Software Software Review Data Visualization User Testing 45

Intercom, Inc.

JANUARY 3, 2019

As your team grows, invest in operations and design systems that will help you scale efficiently. Case in point: our new Messenger, bots and App Store all work together to help businesses connect with their customers in new ways. And product is made up of design, product management, research and content design.

Research Software 144

Research Software Feedback Software Analytic Tools User Testing 144

Business of Software Conference

NOVEMBER 12, 2019

Her Social Media scheduling SaaS MeetEdgar is proudly bootstrapped in a market that has some very well-funded competitors – Hootsuite alone has taken nearly $300 million in funding. In this talk from Business of Software Conference Europe 2018, she explains some of the advantages with examples from MeetEdgar. Transcript.

Research Software 40

Research Software Software Review Data Visualization User Testing 40

Business of Software Conference

JANUARY 23, 2020

Do you design your business software like game designers design games? Rahul Vohra founded Superhuman as the antidote to boring email platforms. Rahul has spoken before at Business of Software in USA 2018 about the product-market fit engine and creating something people love to use. My name is Rahul. Upcoming Events.

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? They offered solutions and suggestions for Sys Admins via content in blogs, KB’s, videos and webcasts. Last names notwithstanding we actually are identical twin brothers. Upcoming Events.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

Product Talk

FEBRUARY 8, 2017

Instead, product teams are experimenting their way to viable solutions. We are putting our customers first, taking the time to discover unmet needs, and developing solutions that address those needs. Last fall, I spoke at Productized, a product conference in Lisbon, Portugal, on this very topic. OKRs and Design Sprints [12:12].

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Product Research Research Software User Testing Reporting Tools 100

Userzoom

APRIL 18, 2018

I recently chatted to Joachim Farncombe, Digital Product Owner at Friends of the Earth about what GDPR means for one of the biggest names in the charity sector. So everything is related to how problems are caused by climate change, and the solutions we’re offering feed into that. Particularly around how best to ask for consent.

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User Testing Product Research Testing UX 73

Business of Software Conference

MAY 21, 2020

Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. The first, is to list specific technology in your stack. like all craftsmen hackers like good tools. Your team is still using outdated technology.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Business of Software Conference

JUNE 27, 2019

In his 3rd talk at Business of Software, Mikey picked up from where he left off at the end of his previous talk ‘ How To Recruit A Badass Team ‘ You’ve hired a great team, but you need to learn how to manage them. BoS USA 2018 Mikey Trafton Managing a Badass Team from Business of Software Conference.

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Weak Development Team Reporting Tools Research Software Feedback Software 58

Business of Software Conference

OCTOBER 1, 2019

Rich Mironov (CEO, Mironov Consulting) – What To Do About Your Audience’s Real Roadmap Questions from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events. BoS USA 2019 BoS Europe 2020.

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