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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding themespecially for emotional needs that humans might overlook. But it is changing, with AI tools that are transforming how we uncover and analyze customer needs.

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

I recently spoke at the Y Oslo conference in Oslo, Norway. We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. I think that was in 2004.

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How to Conduct a Competitor Analysis: A Practical Guide for Product Managers

BrainMates

These are businesses offering similar products or services within the same geographic or digital footprint. Also consider emerging players or adjacent offerings that could disrupt your market, just as Netflix did to Blockbuster, or Uber to traditional taxi services.

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12 Lifecycle Email Marketing Examples for Successful PLG

Userpilot

Your current tools and strategies determine the next best step for improving your lifecycle messaging. Mailchimp, HubSpot) We have some in-app messages, but they’re basic A mix of different tools that aren’t connected We don’t have a clear strategy yet It’s time to automate and personalize your lifecycle messaging.

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Customer Success, Recognized: Gainsight’s Journey to the Gartner® Magic Quadrant™ and What’s Next for CS in 2025

Gainsight

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. So, no matter your industry, its no longer enough to just deliver a product.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Why Product Managers Should not Report to the CTO

Mind the Product

Product managers often end up reporting to the CTO, and some will argue that this is a good thing. So if they report to the CTO it creates the impression of bias against the business and user. Today product management is a global community, with many established conferences and training programmes to support it.

CTO