Product Innovation Educators

SEPTEMBER 30, 2024

PDMA and the Inspire Innovation Conference The PDMA, founded in 1976, is the longest-running professional association for product managers, leaders, and innovators worldwide. PDMA contributes significantly to research and knowledge in the field of product innovation.

Research Software 286

Research Software Feedback Software User Testing Technical Review 286

The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

Research Software 148

Research Software User Testing Product Research Testing 148

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? What architecture patterns and technologies may be used? The latter will enable the development team to make the right design and technical decisions and own the solution.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Product Management Unpacked

MARCH 12, 2019

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac.

Reporting Tools 214

Reporting Tools Product Management Product Manager Research Software 214

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

ProductPlan

OCTOBER 1, 2020

For a unique fast track to learning and inspiration, however, conferences cannot be beat. We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). 14 Can’t Miss Conferences for Product Leaders. SaaStr Annual.

Research Software 107

Research Software Onboarding KPIs Technical Review Agile 107

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Conduct research with user surveys.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Mind the Product

SEPTEMBER 10, 2017

I opened this year’s Mind the Product London conference by suggesting that product management isn’t actually about managing products, but about managing people. And while Design Sprints don’t give you a perfect solution or exact data, they give you more than enough information to decide what to do next. Saving Time and Money.

Research Software 172

Research Software Product Research Data Visualization User Testing 172

Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Over time it’s become more of a mixed platform. And they said, “An iOS app.” What drove that change? People are very vocal on Twitter too.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? February Product Conferences. We are already halfway through the shortest month of the year, but that doesn’t mean you have missed your chance at some quality conferences. What: The largest online product management conference in the world with years of digital experience.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Make use of branded conference swag to promote your company at conferences and raise positive awareness. The Dark Iceberg.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

JULY 20, 2024

They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals. Supplement your education with courses in user experience (UX) design , research methodologies, and data analysis. Looking into tools for experience strategists?

Data Visualization 94

Data Visualization Analytic Tools Research Software Feedback Software 94

Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. It sounds like you are responsible for product, design, and research. Teresa: Okay.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

JULY 25, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of UX researchers is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a UX researcher.

Research Software 89

Research Software User Testing Product Research Analytic Tools 89

Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Can we get access to the right tools? Lots of that.

Product Research 321

Product Research User Testing Research Software Feedback Software 321

Gainsight

JANUARY 23, 2025

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. In March 2013, Mehta realized something big was happening.

Research Software 52

Research Software Reporting Tools User Testing Customer Experience 52

Mind the Product

DECEMBER 13, 2018

There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester. Where else will you find SoundCloud, the BBC, TransferWise, and Pivotal Labs, talking alongside new players in fantech (that’s technology for devotees, not air conditioners)? Nicholas Goubert – SoundCloud.

Analytic Tools 152

Analytic Tools Research Software Data Visualization Government 152

Modus Create

NOVEMBER 7, 2024

Strategies to mitigate AI security and compliance risks By William Reyor Posted in Digital Transformation , Platform Published on: November 7, 2024 Last update: November 7, 2024 According to McKinsey, 65% of executives report that their organizations are exploring and implementing AI solutions.

Artificial Inteligence 40

Artificial Inteligence Reporting Tools Research Software Data Visualization 40

Userpilot

AUGUST 3, 2022

The positioning strategy highlights your brand’s favorable position compared to the competition in concrete terms. Customers move through multiple channels and platforms while interacting with your brand. Identify your brand’s uniqueness through a positioning strategy. Pipedrive value proposition.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Mind the Product

AUGUST 2, 2018

The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. Qualitative research vs Quantitative data.

Product Research 180

Product Research User Testing Research Software Data Visualization 180

UX Studio: Product Management

SEPTEMBER 12, 2021

More and more books, design conferences, tv shows, and documentaries explore the destructive effects of design or its capabilities to tackle social, ecological, or economic issues. The British dystopian series, Black Mirror envisions our worst nightmares about technology. Relations between technology and design.

Research Software 138

Research Software Data Visualization Reporting Tools User Testing 138

Userpilot

JULY 29, 2024

Userpilot markets new features to existing users with in-app messages. Userpilot organizes the annual “Product Drive” conference. Userpilot is a product growth platform that allows product teams to: Create different UI patterns for in-app marketing campaigns. Run product experiments and analyze results.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Mind the Product

APRIL 10, 2020

Itamar highlights three types of product launches: Positive – where a product is launched and is incrementally improved upon. They are tired, there’s not much time to talk to customers or to do research, and they can get demoralised because they aren’t moving the organisation forward. These are very rare. Enter GIST.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps? Canva is another one.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Best product marketing tools. User onboarding tools: Userpilot.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

AUGUST 6, 2024

No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies. Let’s get started. Let’s get started. Its purpose?

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Customer Feedback 105

Product Innovation Educators

OCTOBER 27, 2017

Join me at the annual PDMA conference, Chicago Nov 12-15. Researchers found that consumers are curious when products are different from what they expect, but if they are too far from the norm, they will resist it. Product management starts with positioning, not with product. This means we begin with product positioning… [link].

User Testing 120

User Testing Customer Feedback Product Research Product Management 120

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They’re weighing various options available in the market, including your SaaS product.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Mind the Product

MARCH 26, 2020

You go beyond developing a solution and like to be involved in the definition of the solution itself, giving your perspective and suggesting appropriate changes. You’re used to aligning with other teams to ensure appropriate timing, and that a good solution is built. You care about quality. Learning the Basics.

Engineering 194

Engineering Product Management Product Manager Research Software 194

Roy Madden

JUNE 29, 2021

Leverage Hubspot and other automation tools to improve marketing processes and productivity, keep up with and implement digital marketing best practices, and make recommendations to support the success of the marketing team. Continuously research relevant keywords opportunities and keep the content team up to date on these findings.

Technical Advisors 133

Technical Advisors Analytic Tools Research Software Marketing 133

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. SaaS teams use various insight types, ranging from quantitative metrics to qualitative feedback, covering aspects like awareness, purchasing behavior, and product usage. Here are the top 7 ones that every SaaS should use.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Refine as your product grows : Continuously update your messaging to reflect new features and market positioning. ” It positioned itself as a central hub for work activities.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Product Innovation Educators

APRIL 5, 2021

Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com. Develop—making the concept real, e.g., writing software or manufacturing.

User Testing 177

User Testing Feedback Software Data Visualization Product Management 177