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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). A few years ago you saw a trend were products would launch a huge conferences like SXSW.

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Stepping up Your A/B Tests

Mind the Product

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests. Prioritise your A/B tests.

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Validate Your Idea: The Proven 5-Step Method For Product Success + Free Canvas

The Product Coalition

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. Have you ever worked on a product that didn’t meet customer needs or deliver the expected results? This will help to ensure that the results of the test are reliable and interpretable.

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15 UX Design Books to Help Create User-Centric Products

Userpilot

Metts & Andy Welfle Userpilot can help you deliver better product experiences at every stage of the user journey. Metts & Andy Welfle Userpilot can help you deliver better product experiences at every stage of the user journey. Understanding user behavior and how to design for optimal user experience.

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UI UX Roadmap for Starters: How to Become a Designer?

Userpilot

Let’s review the UI/UX roadmap, what UI and UX are, and how you can get into this career path. TL;DR UX design aims to create meaningful, relevant experiences for users. Mastering user research methodologies like interviews, surveys , and usability testing so you can understand user needs and behaviors.

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How to Become a Startup Product Manager without Experience

The Product HQ

To do so, startup product managers will need to conduct market research to maximize product-market fit. Here, you will have to supplement your initial market research with additional context that will help you to optimize how you position your product in its respective market.

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The “Dinner Party Jerk” test — why founders need to pitch themselves harder and more futuristically

Andrew Chen

And yet this is exactly what you should do when you talk to investors, partners, customers, and potential employees. If in your previous work, you worked on an app that served millions of people, or for your current company, you recently launched and got your first 10,000 users, you should save these numbers.