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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). A few years ago you saw a trend were products would launch a huge conferences like SXSW.

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How did I bring UX into my Agile product team?

UX Planet

Recently, due to my urge to learn more about UX Design and thanks to my employer, I attended a virtual UX conference conducted by the Nielsen and Norman Group (NN/g). This conference made me realize that it is high time I brought my passion and my daily work together. Why is it that users are asking for something?’

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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In this article, we will: Explore the emerging trend of driving product growth through community activation and consumer-generated marketing. What is consumer-generated marketing?

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5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B

Product Management University

Voice of the Customer (VoC) data gives B2B organizations deeper insights into the business of their target customers so they can build, market, sell, and deliver higher-value products and services that lead to more consistent and predictable growth. In B2B though, voice of customer data is used for more than just products.

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A Brief Guide to Product Discovery

Roman Pichler

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?

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Validate Your Idea: The Proven 5-Step Method For Product Success + Free Canvas

The Product Coalition

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. Have you ever worked on a product that didn’t meet customer needs or deliver the expected results? This will help to ensure that the results of the test are reliable and interpretable.

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15 UX Design Books to Help Create User-Centric Products

Userpilot

Metts & Andy Welfle Userpilot can help you deliver better product experiences at every stage of the user journey. Metts & Andy Welfle Userpilot can help you deliver better product experiences at every stage of the user journey. Understanding user behavior and how to design for optimal user experience.