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TEI 280: Learn how product managers should set product price – with Ben Malakoff

Product Innovation Educators

Identify the market size and trajectory. Faucet sales are significantly impacted by new home construction and remodeling, so if few homes are built, faucet sales may decrease. 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. 6:39] Market Research.

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Product Managers Misunderstood: We Don’t ‘Rule’ Silicon Valley—We Navigate Its Complexities

The Product Guy

A PM who creates unnecessary friction or fails to collaborate constructively isn’t fulfilling their responsibilities and shouldn’t remain in the role—just as with any other position. By defining priorities rooted in market research, user insights, and business goals, PMs ensure that development efforts deliver meaningful impact.

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Eric is a senior developer at a medium-sized software company. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Tell me about the last time you selected a tool for your team. Unbelievable! His name is Eric.

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Speed and Substance: How To Innovate Consumer Insights

The Product Coalition

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. Perhaps that’s why some research experts say, “Data is the new currency.” Quantilope specializes in consumer insights technology, offering a platform to help businesses understand what consumers want and need.