Consulting Definition Marketing Product Management 
The Product Coalition
NOVEMBER 11, 2021
So I asked the team to share the playbook we’ve used to help prepare them to begin Definition. Read on for the Definition Playbook written by Rebecca Monfries and Nathan Bruce. What is Definition? Once you have completed enough discovery on your product or feature, the next stage is to prepare for the development process?
Userpilot
APRIL 30, 2024
Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?
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The Accidental Product Manager
FEBRUARY 5, 2024
If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.
The Accidental Product Manager
FEBRUARY 7, 2022
Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? These brands have seen huge growth over the past few years, grabbing market share from the big, established names.
The Accidental Product Manager
NOVEMBER 9, 2020
Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older.
The Accidental Product Manager
AUGUST 8, 2022
India is one of the world’s largest untapped markets and music streaming is only now arriving there. Which streaming service will serve this new market? Product managers at other streaming services need to realize that Indian consumers are flocking to Gaana, analysts say, because it has been built for them.
The Accidental Product Manager
MARCH 21, 2022
The next big market for games will be on mobile phones Image Credit: Vain Shame. Videogame product managers are starting extend their product development definition and bring more of their complex, graphics-intense hits for consoles and high-end computers to mobile devices. However, that is now starting to change.
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