The Accidental Product Manager

FEBRUARY 28, 2022

For one reason or another, these products are difficult to talk about and therefore are difficult to market. However, there is a new product on the market that probably belongs in this category but it’s so new that nobody is really sure yet. The Challenge Of Marketing E-Cigarettes.

Marketing 121

Marketing Product Management Product Manager Management 121

Product Innovation Educators

APRIL 29, 2024

Product Strategy Well-defined new-product strategy First-to-market or fast-follower strategy Focus on sustainability Intellectual property considerations Global business model [13:24] 3. Portfolio Management Select projects Balance across projects Radical vs. incremental Low vs. high risk New vs. existing markets [14:09] 4.

User Testing 117

User Testing Product Research Research Software Finance 117

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

Naming 128

Naming User Testing Feedback Software Weak Development Team 128

PMLesson's Ace the PM Interview

DECEMBER 2, 2021

LTV calculations are helpful when: Budgeting for sales and marketing Revenue forecasting Investing in customer retention strategies This metric, along with Customer Acquisition Cost (CAC) is absolutely critical for businesses developing sustainable growth strategies. They are often already divided into that perfect, 1-6 weeks time frame.

Data Visualization 52

Data Visualization Analytic Tools Consulting Engineering 52

The Product Coalition

JULY 28, 2020

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. Typically, if your bounce rate is above 60%, then your product definitely has some issues. Rafayel Mkrtchyan is a product management consultant who helps companies improve their product discovery and delivery processes.

User Testing 112

User Testing Product Research Product Marketing Testing 112

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 90

User Testing Feedback Software Analytic Tools Research Software 90

The Accidental Product Manager

NOVEMBER 9, 2020

What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. However, new competitors are now showing up and the Botox product managers are going to have to review their product development definition and take action if they want to remain successful.

Marketing 89

Marketing Product Management Product Manager User Testing 89

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Accidental Product Manager

AUGUST 8, 2022

India is one of the world’s largest untapped markets and music streaming is only now arriving there. Which streaming service will serve this new market? The reason for this is because the market is very nascent and not at all saturated. India is an important market for all of the streaming music companies.

User Testing 65

User Testing Marketing Product Management Product Manager 65

The Accidental Product Manager

APRIL 24, 2023

The product managers have had to be nimble in the markets that they target and the channels that they use. One of the benefits of going digital is that while you’re not doing broad advertising in a given market you still can have a presence with the consumers there. The goal is to make sure that they are still relevant.

Marketing 65

Marketing Travel Advertising Entertainment 65

The Basics of Product Management

JULY 1, 2020

This article will discuss the importance of a healthy backlog along with important concepts like definition of ready (DoR), definition of done (DoD) and continuous product backlog refinement. Product Backlog Definition. Definition of Ready (DoR). In other words, the definitions should be elaborate, yet simple.

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Definition Document Roadmap Reference 52

ProductPlan

APRIL 16, 2019

That’s why agreeing on what we call the “Definition of Done” is of critical importance to achieving a consensus on when projects, initiatives, and features are actually complete. Defining the definition of done. The Definition of Done is an agreed upon set of items that must be completed before a project can be considered complete.

Definition 68

Definition User Testing Software Review Technical Review 68

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise. It’s a plan.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Product Talk

JUNE 16, 2021

What about user researchers, data analysts, product marketing managers, and all your other favorite roles? Product marketing managers? It’s not possible to create one definition that will work for every context. What are the types of decisions where we have to redo work because my expertise wasn’t consulted early enough?

Product Research 256

Product Research User Testing Research Software Software Engineering 256

280 Group

AUGUST 26, 2022

in our “Behind the Product” series, we highlight Product Management concepts used in the products and services in today’s market. . There are definite technical similarities between the powerful rockets, and both have shaped space technology in new, innovative ways. Ken Feehan is a Principal Consultant and Trainer at 280 Group.

Reporting Tools 156

Reporting Tools Technical Review Systems Review Agile 156

Mixpanel

DECEMBER 13, 2021

Though much has changed in the few years since then, including Chen parting with the company to become a full-time investor and consultant, the thing that brought us together for our chat this time, his new book, takes us right back to the hallways of his former HQ. With the market today, it’s really, really hard to break through the noise.

Analytic Tools 98

Analytic Tools Marketing Data Visualization Onboarding KPIs 98

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. We’re all familiar with some variation of the traditional linear marketing funnel.

Customer Experience 154

Customer Experience User Testing Customer Feedback Weak Development Team 154

PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

He was running a marketing agency at the time with a B2B focus. Through my work as a product consultant and product management instructor, I’ve discovered that there are a lot of questions about what product management is. You know, after asking this question to several product leaders, I’ve definitely heard a lot of answers.

Consulting 72

Consulting Customer Experience Web Development Web Developers 72

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 141

Product Research Customer Experience User Testing Entertainment 141

Userpilot

APRIL 30, 2024

He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Marty Cagan is the founder of the Silicon Valley Product Group (SVPG), a consultancy firm that helps companies build successful products.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Books 92

The Accidental Product Manager

SEPTEMBER 27, 2021

Seltzer is taking over the drink market Image Credit: sarahriceNC. The result of this new interest in seltzer has been that product managers have been busy changing their product development definition in order to come up with new versions of sparking water to offer to their new-found customers. The market for sparking water is huge.

Marketing 65

Marketing Branding Customer Experience Consulting 65

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Johanna Rothman

FEBRUARY 13, 2024

As a consultant, I create many kinds of information products: both writing and speaking. Not the customer and definitely not the organization. The image to the left, from Successful Independent Consulting , shows the interaction between my writing and speaking. That feedback arises from my writing, speaking, and consulting.

Customer Experience 87

Customer Experience User Testing Feedback Software Workshop 87

Intercom, Inc.

JANUARY 16, 2020

Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. We also think about community and consultants and professional services as an ecosystem around our product. Andrey: We bet on consultants. And this is pretty unique on the market.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Johanna Rothman

MARCH 14, 2024

Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. ”) If your company is publicly traded, market analysts will look at the P&L to analyze both the SGA and R&D costs. But I’ve consulted for a long time.

User Testing 100

User Testing Agile Banking Consulting 100

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty. billion by 2023, up from US$532.43

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Product Talk

APRIL 12, 2023

They definitely show that teams aren’t always able to connect the dots between their product outcomes and their business outcomes. So product documentation, API references, grab and go marketing. But then when they selected “other,” they had to enter what their “other” was. So we want to use some of these as examples.

Government 184

Government User Testing Product Research Customer Experience 184

The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. Since I deal with strategic consulting , many companies reach out to me when they start to think about next year, which happens sometimes in H2. Something definitely didn’t work.

User Testing 125

User Testing Feedback Software Product Research Customer Feedback 125

Actuation Consulting

AUGUST 15, 2018

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall target market. It also captures the market expectations for product attributes. T he Core of the Market Requirements Document.

Document 40

Document Marketing Consulting Government 40

The Accidental Product Manager

MARCH 16, 2020

So just exactly what is the product development definition of a furnished apartment? The good news about the furnished-rental housing market is that it has been growing. This increase is despite the face that the market is facing new competition from sources such as Airbnb and other startups. How To Market Furnished Apartments.

Marketing 65

Marketing Product Management Product Manager Customer Experience 65

Johanna Rothman

JUNE 21, 2023

Here are my definitions: Buyers have the money to make a purchase decision for a product. When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. If you create a mass-market product, you can choose when and as much access as you want.

User Testing 89

User Testing Customer Feedback Customer Experience Differentiation 89

The Product Coalition

SEPTEMBER 14, 2020

A poorly defined product impacts your ability to respond to changing customer and market needs. Image by EBG Consulting The Five Principles There are five principles that can help you to define your product: 1. Image by Ellen Gottesdiener, EBG Consulting This represents inside-out product thinking and it simply doesn’t work.

Product Research 113

Product Research Customer Communications Reporting Tools Research Software 113

The Accidental Product Manager

MARCH 21, 2022

The next big market for games will be on mobile phones Image Credit: Vain Shame. Videogame product managers are starting extend their product development definition and bring more of their complex, graphics-intense hits for consoles and high-end computers to mobile devices. Product managers are looking at a growing mobile game market.

Product Management 123

Product Management Product Manager Systems Review Technical Review 123

PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

He was running a marketing agency at the time with a B2B focus. Through my work as a product consultant and product management instructor, I’ve discovered that there are a lot of questions about what product management is. You know, after asking this question to several product leaders, I’ve definitely heard a lot of answers.

Consulting 40

Consulting Customer Experience Web Development Web Developers 40