Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Valerian Tech

MAY 30, 2023

By optimizing website performance, businesses can provide a positive user experience, reduce bounce rates, and increase engagement, ultimately driving higher conversions and customer satisfaction. Competing and Differentiating in the Market In a crowded e-commerce market, standing out from competitors is crucial.

Data Visualization 52

Data Visualization Analytic Tools Fractional CTO CTO Coach 52

The Product Coalition

DECEMBER 10, 2020

Furthermore, there is no clear path to learn product strategy and no agreed-upon “go-to” resource to start developing this muscle. While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it.

Differentiation 113

Differentiation Books Strategy Product Strategy 113

Sachin Rekhi

APRIL 12, 2020

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. This is often described as developing an economic moat for your business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Innovation Educators

JULY 19, 2021

Returning with us is Greg Geracie the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. I’ve known Greg for several years, as we both volunteer with PDMA, the Product Development and Management Association.

Product Research 105

Product Research Research Software Product Management Product Manager 105

Amplitude

FEBRUARY 1, 2021

It all amounts to a lot of mental Olympics at the end of a long development cycle. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product. There are bugs to iron out and blog posts to write.

Product launches 111

Product launches Strategy User Testing Product Research 111

Intercom, Inc.

DECEMBER 16, 2020

This level of cross-functional cohesion isn’t just a nice-to-have for the people on your sales teams; it’s also a strategic differentiator for your business as a whole. It becomes this virtuous cycle over time,” says Catherine Brodigan, Associate Manager of Business Development Partnerships, based in Dublin.

User Friction 143

User Friction Customer Feedback User Testing Feedback Software 143

UX Studio: Product Management

OCTOBER 2, 2023

Schedule a free consultation with us and let’s discuss your current goals.​​ These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development. Looking to streamline your search? UX studio 2. Masterly 4.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Innovatemap

APRIL 23, 2021

Innovatemap is a digital product agency which means we come to the table with a number of skills offered individually by other people and businesses, like freelancers, consultants, marketing agencies and development firms. In countless conversations with prospects, we tout our ability to bring products to life.

Research Software 52

Research Software Product Research Customer Experience User Testing 52

Userpilot

OCTOBER 31, 2022

They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. These can be people in accounting or management positions who are unlikely to decide in favor of your product. Negative persona vs. Negative buyer persona.

Feedback Software 92

Feedback Software User Testing Research Software Data Visualization 92

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. We also develop products of our own, namely UXfolio, Copyfolio, and Archifolio.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. For growth marketers, use ad and landing page testing to help product marketing by testing messaging and positioning.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? A role in BizOps gives candidates a uniquely influential position at a company. Ultimately, the business processes developed and streamlined by the BizOps teams won't mean much without the employees implementing them.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Strategy 52

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. He is a well-known product management trainer, consultant, and speaker. We make sure our MVP addresses those differentiating needs. Dan Olsen is a returning guest to the podcast.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Product Tranquility , a consulting firm based in Austin, Texas. Product strategy is about orienting the company toward the problems you’ll solve and how solving those problems for customers will positively impact the business. [4:07]

User Testing 62

User Testing Marketing Research Software Product Research 62

The Product Guy

DECEMBER 6, 2018

During this journey, some of the key challenges that I faced are follows: I found it very difficult to define the positioning statement for the product. Similarly during the user story discussions (grooming), developers wanted to spend time on points that were important but not critical to the core problem.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

UX Studio

OCTOBER 24, 2017

For what reason does a developer attend the meetings at even the wireframing phase? It didn’t correspond to job or position, nor company size. When all players participate (stakeholders, product team, design team, UX team, developers), it results in better outcomes. Background. we observed patterns in these questions.

Research Software 76

Research Software Feedback Software User Testing UX 76

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Mironov Consulting

NOVEMBER 15, 2023

  The hope is for positive press coverage but few serious end users. Copilot , for one, seems to pass the value test for senior developers.)   One-and-done project funding makes even less sense for AI than for conventional application development.    At some point, actual ROI will determine ongoing funding.

Data Visualization 76

Data Visualization Artificial Inteligence Technical Review User Testing 76

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Actuation Consulting

MARCH 28, 2018

Can you differentiate your product from others out there? How does the estimated cost of development compare to the size of the. This is a common occurrence that can often lead to a positive: your valuable resources not being wasted on lackluster ideas. Is it a good time to enter the market? What’s the market’s potential value?

Construction 40

Construction Differentiation Consulting Customer Experience 40

Gainsight

JUNE 11, 2021

Major Takeaways: You can’t help others if you’re not in a position to help yourself. It begins with identifying and developing outcomes. ONE Powerful Word That Can Transform Your Customer Relationships with the incredible Nils Vinje, Founder and CEO at Glide Consulting and 30 Day Leadership.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Mind the Product

OCTOBER 24, 2019

Strategic decisions provide direction and focus for your product, guide product development action, and ensure alignment within your product ecosystem. Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap. A culture of trust develops.

Weak Development Team 83

Weak Development Team Customer Experience Workshop User Testing 83

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

BrainMates

DECEMBER 12, 2019

For those companies that do this well it has a positive impact on their overall business success – through enhancing their brand (and hence sales) and through a greater ability to attract and retain talented staff. As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Mind the Product

APRIL 27, 2017

Eric Ries, in his post “What is customer development? Following Ries’ point, defining a solution is the response to the customer development activity: it becomes much clearer once the market landscape and pain points are well understood. Personally, I get positive results from detailed written requirements. Written Methods.

Framework 110

Framework User Testing Research Software Feedback Software 110

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Coalition

MARCH 6, 2019

We’ve been using Keep It Simple Stupid (KISS) as a guiding mantra for the products we are developing for a long time now. And the investment / learning process that we’ve painfully gone through is what differentiates us from those who have yet to ‘join the elite club’. K.I.S.S??—?my It might be time to challenge that notion.

Analytic Tools 62

Analytic Tools Download User Testing Customer Experience 62

Under 10 Consulting

DECEMBER 28, 2019

Learn the key capabilities, particularly those that are competitive differentiators. Has anyone developed a roadmap for the next few releases? Talk to the developers about the technical challenges for the product. Talk to the developers about the technical challenges for the product. Develop informal product champions.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

The Product Coalition

MARCH 17, 2019

We’ve been using Keep It Simple Stupid (KISS) as a guiding mantra for the products we are developing for a long time now. And the investment / learning process that we’ve painfully gone through is what differentiates us from those who have yet to ‘join the elite club’. K.I.S.S??—?my It might be time to challenge that notion.

Analytic Tools 61

Analytic Tools Download User Testing Customer Experience 61

The Product Coalition

AUGUST 24, 2021

Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

User Testing 150

User Testing Development Customer Experience Product Research 150

Amplitude

MARCH 21, 2019

Slalom is a modern consulting firm focused on technology, strategy and business transformation. Slalom believes that product analytics is a critical centerpiece at every stage of product development. These techniques vary by where you are in the product development life cycle. It’s a hard thing to pull together.

Analytic Tools 40

Analytic Tools Data Visualization Reporting Tools User Testing 40

Sequent Learning

SEPTEMBER 28, 2018

These teams are formed to optimize the product’s market position and financial return over its life cycle and their performance should be consistent with division and corporate strategies. They communicate the scope and delivery expectations and work with teams to develop the plan. They lead cross-functional product teams.

Reporting Tools 40

Reporting Tools Product Management Product Manager Management 40

The Product Guy

MARCH 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Johanna Rothman

DECEMBER 12, 2017

I started this series positing that respect is the cornerstone for how we might treat each other, to manage our interactions with success, especially in light of the #MeToo conversation. One of the ways we can build respect into our organizations is to humanize our hiring and career development processes. in the next post.

Differentiation 50

Differentiation Positioning Agile Consulting 50

Centercode

AUGUST 27, 2019

Due in part to the speed of development, test automation, and artificial intelligence, a greater proportion of test management is now influenced or even controlled by developers. In particular, she focuses on the lost art of communication and its importance to surviving tectonic shifts in software development and testing.

Artificial Inteligence 49

Artificial Inteligence Research Software User Testing Technical Review 49