Consulting Differentiation Marketing Positioning 
Actuation Consulting
FEBRUARY 25, 2019
A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.
Product Management University
NOVEMBER 17, 2020
We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. 7 Tips for Positioning Greater Strategic Value & Differentiation.
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Johanna Rothman
MARCH 14, 2024
That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. Worse, many staff jobs are commodity positions. But I’ve consulted for a long time. Or, one Scrum Master from another.
Business of Software Conference
JUNE 21, 2019
From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.
Product Innovation Educators
SEPTEMBER 6, 2021
What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. 4:07] How does market segmentation influence product strategy? Start early.
PMLesson's Ace the PM Interview
APRIL 6, 2020
Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.
Intercom, Inc.
JANUARY 28, 2019
Marketable – be attractive enough to differentiate itself from competitors. Adoptable – have sufficient table-stakes requirements for features such that the majority of the market can adopt it. However, a great product is more than something that “the market accepts”. You need to differentiate.
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