Johanna Rothman
AUGUST 30, 2023
When consultants ask these questions, the consultants assume they are showing their unique value. They're showing how they only offer commodity, and too often, inadequate, consulting. Worse, these consultants give all consultants a bad name. I explain how in Successful Independent Consulting.)
Johanna Rothman
JUNE 21, 2023
When the User is also the Buyer, as in a mass-market product, they might ask you for features. Not all mass-market Buyers are also users. If you create a mass-market product, you can choose when and as much access as you want. Consultants do this all the time when they sell workshops. Users use the product.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
OCTOBER 13, 2022
Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. It gives you a way to identify your value propositions to differentiate. ??????????? Eventually they run out of cash and shut down. Are any books missing?
Product Management University
DECEMBER 5, 2023
It’ll make differentiation easier and improve your sales win rates. If this is the case, longer and more difficult sales cycles lie ahead and differentiation becomes more difficult. It’s things like combatting price erosion for core products, being first to market instead of last, stemming declining market share, etc.
Mind the Product
DECEMBER 26, 2019
In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.
Johanna Rothman
FEBRUARY 13, 2024
As a consultant, I create many kinds of information products: both writing and speaking. However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. That feedback arises from my writing, speaking, and consulting. I use that feedback to build more MVPs.
Johanna Rothman
MARCH 14, 2024
While managers can determine how different various developers, testers, UX, etc people are, very few managers can differentiate one agile coach from another. ”) If your company is publicly traded, market analysts will look at the P&L to analyze both the SGA and R&D costs. But I’ve consulted for a long time.
Expert insights. Personalized for you.
85 
Let's personalize your content