Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Assess how the market itself is doing.

Product launches 112

Product launches Strategy User Testing Product Research 112

Mironov Consulting

DECEMBER 5, 2023

  But it’s of zero help to Product, Engineering, Marketing, or other organizations that need to make choices about the few critical things we’ll do next year.    “Once Sales tells us which segments they will target, Marketing can design the right campaigns.”  ” What To Do?

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Yet, it’s a double-edged sword.

Branding 94

Branding User Testing Product Research Data Visualization 94

Mironov Consulting

OCTOBER 7, 2020

I talk with lots of executives from the go-to-market side of the house who think that building serious software is as easy – and easily estimatable – as building a fence. But that may not be a native concept for some on the go-to-market side. Would that it were so. Which usually) makes things worse.) How to communicate this?

Reporting Tools 137

Reporting Tools Weak Development Team Customer Experience Product Research 137

The Product Coalition

JANUARY 3, 2020

With IoT security gateways and data analytics services, IoT service providers help to deliver differentiated services that boost the efficiency of the organization by reducing the overall cost. Contus Contus, a leading Software as a Product company provides Digital Engineering services for global Enterprises.

Data Visualization 78

Data Visualization Analytic Tools Reporting Tools Artificial Inteligence 78

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. This quality translates to many different features and serves as a guideline for many nuances in the product as well as marketing materials.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

Intercom, Inc.

JULY 29, 2021

But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have SMB mid-market enterprise. And it was an offer that was too good to turn down.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

UX Studio: Product Management

OCTOBER 2, 2023

Schedule a free consultation with us and let’s discuss your current goals.​​ Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. Looking to streamline your search? UX studio 2.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Mind the Product

FEBRUARY 19, 2019

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation? Discovery of problems.

White Paper 120

White Paper Analytic Tools Technical Review Data Visualization 120

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

MARCH 16, 2018

By clearly articulating the customer and their needs as well as how the product solves these needs (and preferably better than anything else in the market), the product team can keep itself and its partner teams focused. For us, the first step was to engage the end users to learn about their day to day activities and pain points.

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

DECEMBER 6, 2018

Even within the features, the differentiation between must have, good to have and convenience use cases become blurred resulting in constantly changing scope, which added to the frustration of UX and development teams. I knew my users, but I struggled with defining the value proposition, and its competitive advantage. About Rashid Manzar.

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Mind the Product

APRIL 27, 2017

This, I think, is a better way to begin to understand a user or market need and its associated pain points. Following Ries’ point, defining a solution is the response to the customer development activity: it becomes much clearer once the market landscape and pain points are well understood. Focus on Core Problems. Written Methods.

Framework 109

Framework User Testing Research Software Feedback Software 109

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

The Product Guy

FEBRUARY 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Secret PM Handbook

MARCH 9, 2018

A prospect might be concerned that your company might go out of business, or that there won’t be enough skilled consultants to handle their implementation needs, just to give two examples. There’s the monetary cost – usually substantial for an enterprise application or system. Why do prospects have objections?

Weak Development Team 95

Weak Development Team Customer Experience User Testing Demo 95

BrainMates

DECEMBER 12, 2019

As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. Both groups are striving to find new market gaps and solutions that return value to their shareholders and customers — they now just need to expand this to include other stakeholders. Measuring more than profit.

Product Management 52

Product Management Product Manager Reporting Tools Weak Development Team 52

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. But it would give me a way to think about all the solutions in the market, not just my stuff.

Research Software 64

Research Software User Testing Positioning Product Research 64

Under 10 Consulting

DECEMBER 28, 2019

Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Learn the key capabilities, particularly those that are competitive differentiators. Update your market expertise. In no time, your calendar will be full and you’ll have a zillion emails.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. What’s your differentiator? It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. It’s important to find your niche. Turning the playbook upside down.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Mironov Consulting

MAY 2, 2019

The layered nature of enterprise software, where we build on operating systems and cloud platforms and commercial toolkits that are each evolving under us, which means that we don’t have a permanently stable (“finished”) product as our hardware partners do. Of course, this assumes a stable hardware market with few disruptions.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Define your ideal customer profile.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

JULY 26, 2018

He craved thoughtful feedback from real customers (instead of free beta users) and rushed to market. Before taking it, you should prove that you can make money first – and in the early days you should put the money toward initiatives like marketing that return $2 to the $1 you put in. I was also doing some consulting stuff, too.

Feedback Software 137

Feedback Software Analytic Tools User Testing Product Research 137

Product Management Unpacked

MARCH 5, 2019

Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. . and it was clear the primary challenge on most product managers’ minds is setting roadmap priorities without real market feedback. There are up to 18 on the market according to the blog at vendor Workzone ( [link] ).

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

The Product Coalition

AUGUST 24, 2021

Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market. Quarterly U.S.

User Testing 147

User Testing Development Customer Experience Product Research 147

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Intercom, Inc.

OCTOBER 29, 2020

After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And at that time, I was mostly building PowerPoint decks” After business school, I did more work in strategy consulting and realized I love building things. I love building products, building teams, building companies.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103