Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The complexity of this process presents marketers with a challenge when tracking every part of the buying journey.

Analytic Tools 89

Analytic Tools Research Software Feedback Software Data Visualization 89

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Product-Market Fit Book ?.

User Testing 126

User Testing Startups Product Research Testing 126

ProductPlan

JANUARY 5, 2023

At the time of writing this post, there were 525 postings on LinkedIn for positions in the U.S. When broadening the scope to include data scientists and data analysts, who often work closely with product managers to answer questions with data, the open positions swell to almost 7,000. Product Ops: hero or villain?

Artificial Inteligence 52

Artificial Inteligence Product Management Product Manager Feedback Software 52

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. It’s a classic story of what management consultants do,” Chris said. “I

Technical Review 52

Technical Review Research Software User Testing Product Research 52

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Product-Market Fit Book ?.

User Testing 105

User Testing Startups Product Research Testing 105

PMLesson's Ace the PM Interview

FEBRUARY 7, 2022

You should be sure to do the following in your first 90 days as a PM: Review all the documentation for your product. Considering you will be working with these teams extensively during your tenure, these first impressions must be positive and productive. Yes, new product managers need to make a positive first impression.

User Testing 52

User Testing Onboarding KPIs User Friction Weak Development Team 52

Centercode

JANUARY 22, 2021

A perfected product release leaves customers saying, “I didn’t know I needed this, but now I can’t live without it.” ” Gets positive reviews and increases revenue. There are plenty of solid products that, for one reason or another, don’t sell. They’re listening to their customers.

User Testing 59

User Testing Customer Experience Technical Review Reporting Tools 59

The Product Coalition

FEBRUARY 5, 2019

Therefore, she provides a great example of a stable product management career path: staying within the company, and evolving both vertically and horizontally. Josh Fetcher is an author and business consultant. He is very involved in content marketing discussions on his blog. April Underwood is Chief Product Officer at Slack.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Actuation Consulting

JUNE 24, 2019

When you finally get to the point of crafting a solid launch strategy your document should have eight characteristics: 1 – It must identify the audience(s) and competitive targets. 3 – Your launch plans must align with the overall product strategy and development plan. Please remember: your initial ideas aren’t cast in stone.

Strategy 56

Strategy Development Product launches Advertising 56

Actuation Consulting

JULY 6, 2018

This is not valid nor is it appropriate for a vital business document. Advancing the Profession of Product Management. website I consulting I training I toolkits I books I blog I twitter. The post Using Different Types of Personas appeared first on Actuation Consulting.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

Product Bookshelf

JANUARY 24, 2017

Fradin leads Spice Catalyst , a consulting company that provides product management and product marketing online courses and bootcamps. Fradin worked at both HP and Apple when the product management role was first being defined and has some interesting observations from his time at those companies.

Research Software 48

Research Software Analytic Tools Data Visualization Product Research 48

The Product Coalition

MARCH 8, 2020

I use the term mentoring very broadly since what I am usually doing with my customers is a combination of consulting, mentoring and coaching. The fact that I get many more requests from women than men is pretty amazing, especially considering that women are still a minority among my target audience (senior product leaders?

Customer Experience 79

Customer Experience Leadership Consulting Definition 79

Userpilot

JANUARY 8, 2021

The good news: having a positive NPS score (0-30) means you are on the right track. You have more customers enjoying your product than hating it. Let’s have a look at an NPS study conducted by FYI on document apps. They found that the common pain point for all the users of these document apps was poor document organization.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Weak Development Team 67

Bain Public

OCTOBER 13, 2018

The documentation rabbit hole. Product and engineering are at the heart of the company. The documentation rabbit hole happens when engineers repeatedly ask you to break features down into small, small requirements. You end up with a repository of features, not a product. Here’s my list of adverse conditions.

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Product-Market Fit Book ?.

User Testing 52

User Testing Startups Product Research Testing 52

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

However, it's very challenging to get a full-time position at many of these companies. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles. If not, you'll have a strong chance of obtaining a full-time position at the company should you choose to pursue it.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

Intercom, Inc.

DECEMBER 13, 2018

Email isn’t dead, but superior tools are emerging , like groups that allow one company to share documents with another with time to review – or inter-company chat where a lot of people can look at an issue simultaneously and discuss it in real time. Julien: It’s important to find your niche and to find product market fit.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

The Product Coalition

AUGUST 24, 2021

At this point, it becomes vital to find the right advisors and consultants who will guide the team towards becoming a sustainable business. A business plan is a document written by a company or product executives to describe operational aspects of the business, such as product strategy, financial projections, and go-to-market strategy.

User Testing 147

User Testing Development Customer Experience Product Research 147

Mironov Consulting

JULY 28, 2022

The Product/Development side of the organization [product, engineering, design, first-line support, product marketing] deals with cumulative impact across all customers and prospects , including everyone who is still paying to use any version of any products.    (e.g.

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. For those already in this empowered product teams model, you are obviously what gives everyone hope?

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Mind the Product

APRIL 12, 2017

Because of this, look through product management job descriptions and you’ll find many that mention third-party software integration, APIs, strategic partnerships, and so on. Senior/director integration positions are usually expected to own a product roadmap strategy. Senior Product Marketing Manager. Janna Bastow.

Reporting Tools 120

Reporting Tools Feedback Software User Testing Customer Experience 120

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I’m a psychologist and a co-founder of The Rectangles , a UX design company and consultancy. Q&A with Alina Prelicz-Zawadzka of The Rectangles.

User Testing 73

User Testing UX Data Visualization Research Software 73

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work  Have MBOs around clear documentation of built solutions.  Work is quantified in hours, days, or projects.  Clients

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

User Testing 170

User Testing Data Visualization Customer Experience Weak Development Team 170

Pragmatic Marketing

OCTOBER 18, 2019

Hello and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management product marketing and other market and data-driven professionals with some of the best minds in the industry. Rebecca Kalogeris.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

Hello and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management product marketing and other market and data-driven professionals with some of the best minds in the industry. Rebecca Kalogeris.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

PMLesson's Ace the PM Interview

NOVEMBER 10, 2021

APM Program The last internship program at Google is the Associate Product Marketing Manager (APM) program. Here, students can help develop the Google brand narrative alongside actual Product Marketing Managers at the company. As an APMM at Google, students will join a diverse group of next-gen marketing whizzes.

Technical Review 52

Technical Review Feedback Software Customer Experience Engineering 52

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. But words of encouragement about the fate of your product, your team’s autonomy and the security of your career path may not pan out once the dust begins to settle.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. I’m a psychologist and a co-founder of The Rectangles , a UX design company and consultancy. Q&A with Alina Prelicz-Zawadzka of The Rectangles.

User Testing 40

User Testing UX Data Visualization Research Software 40

Intercom, Inc.

MAY 12, 2020

Paul: I should say that I am absolutely guilty of this too and especially as I’ve kind of progressed in my career, I guess as I’ve moved into more managerial, leader positions, I’ve gotten worse at this. One is, why can’t we document this stuff? But the first thing that I would appeal to people is to be open.

User Testing 173

User Testing Product Research Customer Experience Customer Feedback 173

Userpilot

FEBRUARY 25, 2021

Doing great work and then documenting that into case studies. As users interact with your core features, they will hit different activation points that you can qualify as leads or, in product marketer terms: PQLs (Product Qualified leads). How to convert PQLs in SaaS Product Marketing. Kristian Vanberg.

Research Software 64

Research Software User Testing Outbound Marketing 64

Mironov Consulting

NOVEMBER 2, 2018

Good product managers know that we can’t invest all of our ever-so-scarce development teams in only new features, or only quality improvements, or only user-facing design, or only retiring technical debt. We need to keep our products healthy with a mix of investment in each category.

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108