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Pre-Product Market Fit: Ten Great Books for Product People

The Product Coalition

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Competitive analysis: “Blue ocean” (Kim, Mauborgne) Don’t get stuck into consulting matrixes. To build your first product you don’t have to read anything.

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What is a Market Requirements Document (MRD)?

Actuation Consulting

Of all the documents you create while developing a new product or product extension the Market Requirements Document (MRD) is most important of all. First, the MRD defines the overall target market. It also captures the market expectations for product attributes. What Does an MRD Look Like?

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

I recently realized that for founders, I might need to refrain from using the word ‘product’ since they then think about the deliverable while my coaching tackles much more than that. So my recent pitch went something like “I help founders connect the product to the business and the go-to-market.” You are not alone.

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3 Creative Levels in Your Product Career

The Product Coalition

I got very detailed explanations about the deficiencies of the existing system, and why eBay needed a whole new approach for the creation of its product catalog. Over the course of a few weeks, we created a masterpiece document outlining the principles of the new catalog machine we wanted to create. I loved this work so much.

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Developing a PRD

Actuation Consulting

Essentials of a Product Requirements Document (PRD). In this week’s post, I’m going to discuss the nuts and bolts of the PRD (Product Requirements Document). What is a Product Requirements Document? A PRD is a document that serves the development team.

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Developing Product Management Confidence

bpma ProductHub

The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. A good strategy document will be clear, concise, and articulated in a way that is understandable by everyone.