Mironov Consulting

DECEMBER 29, 2022

 A B2B software product company goes to great lengths to reduce/eliminate implementation projects, custom work, connectors to a single client’s unique application or database, bespoke machine learning models, on-site deployment, separate hosting, content moderation…  every kind of human intervention or assistance.  Revenue

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there.

User Testing 140

User Testing Framework B2B Document 140

bpma ProductHub

APRIL 30, 2017

Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. With her background in product management and marketing, the lessons, stories and tips she has to convey will be very relevant to you.

Development 150

Development Product Management Product Manager Management 150

Mironov Consulting

JULY 28, 2022

The Enterprise Sales/Solutions side of the organization [new sales, renewals, customer success/implementation, professional services, support escalations, account-based marketing] deals with one major customer at a time then mentally moves on to the next.    Where else can we make this product fit?   Sequentially.  Right

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

The Product Coalition

APRIL 1, 2023

Bottom line is that leading a product management team is more similar to managing managers than managing individual contributors. Make an informed decision on where it is fine to give the product manager a wider playground for them to lead in. You don’t need formal leadership rights to make an impact.

Product Management 128

Product Management Product Manager Management Management 128

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 52

User Testing Startups Product Research Testing 52

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. But now, a great product launch is all about the bigger picture. In this context, your product launch strategy isn’t just a plan for launch execution. Assess how the market itself is doing.

Product launches 111

Product launches Strategy User Testing Product Research 111

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. What systems/metrics/processes do we need to measure and track winning?

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

B2B Product Management

SEPTEMBER 29, 2023

It is important to understand the difference between B2B and B2C products as they are essential for you to develop more effective Product, Marketing and Sales strategies. Here is a brief overview of the key differences between B2B and B2C products. Both B2B and B2C marketing are significant for organizations to succeed.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product. Product management and leadership speakers. Product growth speakers.

Customer Experience 93

Customer Experience User Testing Customer Feedback Research Software 93

The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? especially startups on their way to product-market fit, the ARR itself might not be important.

User Testing 155

User Testing Customer Experience Product Research Definition 155

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 62

Research Software User Testing Outbound Marketing 62

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Who is responsible? Who is informed? For example, consider RFPs.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Who is responsible? Who is informed? For example, consider RFPs.

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Intercom, Inc.

JANUARY 16, 2020

Miro has made the move from product to platform. Like numerous users, I first became aware of Miro via a consultant and this channel has been really important to their growth story. We also think about community and consultants and professional services as an ecosystem around our product. Andrey: We bet on consultants.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

ProductPlan

FEBRUARY 8, 2022

Or perhaps support, sales, or marketing staff struggle to interface with product team members effectively. A product operations manager can optimize the product team’s systems and processes. And in doing so, create sustainable ways of engaging with the product team.

Data Visualization 84

Data Visualization Reporting Tools Feedback Software Analytic Tools 84

Actuation Consulting

NOVEMBER 25, 2019

Essentials of a Product Requirements Document (PRD). In this week’s post, I’m going to discuss the nuts and bolts of the PRD (Product Requirements Document). What is a Product Requirements Document? A PRD is a document that serves the development team.

Development 45

Development Document Consulting Customer Experience 45

Mironov Consulting

SEPTEMBER 23, 2023

 At a recent workshop in Christchurch NZ, I spent several hours talking with CEOs about the challenges of changing a company from mostly services to repeatable products , and how more of the work is on the go-to-market (GTM) side versus than the technical side. Investor pressure for a high-value market exit.  VCs

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Actuation Consulting

SEPTEMBER 12, 2018

Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. It presents a 30,000-foot view of what you plan for the product to be in the future and its anticipated value.

Vision 40

Vision Strategy Development Document 40

Actuation Consulting

MARCH 27, 2018

Before any product direction can be undertaken, you as product manager need to develop your product concept. This is not a thick, in-depth document. Rather, it is a 30,000-foot look at how a product concept you are considering meets market needs. Questions Your Product Concept Must Answer.

Research Software 40

Research Software Consulting User Testing Product Research 40

Userpilot

JULY 13, 2021

Here are some questions to ask them: What adjacent roles do you usually work with (user researcher, UX designer, front-end developer, product marketer, etc.)? Do you usually provide any documentation? Ask the designer to tell you about an outstanding UI design element on a digital product. SaaS Products and Marketing.

Research Software 98

Research Software Feedback Software Data Visualization Reporting Tools 98

The Product Coalition

OCTOBER 7, 2019

The best way to create a great overarching product strategy is to grow and evolve this document. It helps capture a product’s unique activities or the complex combination of actions. A Service Blueprint is a compelling document that invites engagement by others. like sales, marketing and executives.

Data Visualization 68

Data Visualization Feedback Software User Testing Customer Experience 68

Intercom, Inc.

OCTOBER 8, 2019

If you’re one of these people, you’ve probably experienced first-hand the challenge of communicating the value of good content design to the rest of your product team. I recently tried to demystify this mysterious discipline in a talk at Write the Docs Prague for a room full of documentation specialists. First, what is content design?

Presentation 171

Presentation UX Document Consulting 171

Actuation Consulting

FEBRUARY 25, 2019

FOR <target market> A concise definition of the market segment. WHO HAVE <this problem> The problem statement indicating the underserved need or market gap. OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market. Looking Ahead.

Positioning 58

Positioning Differentiation Consulting Document 58

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

AUGUST 24, 2021

Enterprises such as Qualcomm and Cisco lost some portion of their market share, while Amazon and eBay had declines in their company valuations. A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market.

User Testing 146

User Testing Development Customer Experience Product Research 146

Actuation Consulting

JUNE 24, 2019

Your product launch strategy delineates the approach you plan to take in getting your product to market. However, what you initially plan must evolve as a more details emerge in the later stages of product development. Marketing Collateral – What support materials will be needed?

Strategy 56

Strategy Development Product launches Advertising 56

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. Product roadmaps are overloaded with significance and are a source of uncertainty among product managers.

Roadmap 135

Roadmap Research Software Technical Review User Testing 135

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. The complexity of this process presents marketers with a challenge when tracking every part of the buying journey.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

Gainsight

SEPTEMBER 28, 2022

The software world is chock-full of models, frameworks, schemas, configs, processes, workflows, journeys, blueprints and so many other business-planning growth strategies that make every business consultant’s mouth water. ” Pun intended. But there are also very few challenges like it. Growth is hard.

Feedback Software 52

Feedback Software Onboarding KPIs Customer Feedback Reporting Tools 52

The Product Coalition

FEBRUARY 26, 2022

Most product managers efforts today seem focused towards their own company , no longer the customer. From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. After-all, it is their sweat that goes into the product, so their buy-in is key.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

The Product Coalition

FEBRUARY 27, 2022

Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. Despite knowing my operation in and out, I never took the time to document it properly (or at all, to be honest). not just learn.

Weak Development Team 136

Weak Development Team Leadership Data Visualization Positioning 136

Userpilot

DECEMBER 23, 2020

We’ve interviewed several prominent names in the industry, including the CEO of Product School, Carlos Gonzalez de Villaumbrosia; Andrea Saez, Head of Product Growth and Education at ProdPad; Gen Furukawa, Co-Founder at Prehook; Natália Kimli?ková, Trends to Watch In Product – Table of Contents. Natália Kimli?ková,

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Data Visualization 52

Centercode

JANUARY 22, 2021

There are plenty of solid products that, for one reason or another, don’t sell. But a perfected product has the right product market fit and aligns with customer needs. And (for the reasons we listed above) it continues to surprise and delight them, earning brand loyalty, more revenue, and market influence.

User Testing 59

User Testing Customer Experience Technical Review Reporting Tools 59

Gainsight

JANUARY 18, 2021

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. It’s a classic story of what management consultants do,” Chris said. “I

Technical Review 52

Technical Review Research Software User Testing Product Research 52

Actuation Consulting

JULY 6, 2018

Personas that achieve the results intended share three characteristics: They provide information that gives insight into the customer’s world including their challenges and goals as related to the new product. Persona development is driven by market research or Voice-of-the-Customer activities. Not a License for Creative Writing.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40