The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 133

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The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. And guess what? You hope it’s enough.

Startups 78

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The Product Coalition

MARCH 12, 2023

Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs.

User Testing 107

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The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there.

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The Product Coalition

FEBRUARY 18, 2023

This is what I tell the founders that consult with me  — that to really solve the problem that they are looking to solve, a tool is not enough. The Product Manager’s Job Is to Think That’s what makes the role so great, and so hard. Tools alone cannot be the answer. Here are a few reasons why.

Data Visualization 132

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The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 12, 2023.

Strategy 138

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Modus Create

JUNE 30, 2021

These predictions spanned various areas of business: from marketing, engineering, and recruitment to company culture. Transformational CMOs Will Own Product Innovation. The stage is indeed set for CMOs to own product innovation, and there are no signs of them getting back to a conventional marketing role. .

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The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

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The Product Coalition

JANUARY 16, 2022

Naturally, this means that it needs to address aspects that are not necessarily within your direct control as the manager of the product department. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

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The Product Coalition

DECEMBER 11, 2023

While I was writing this article, one of my consulting clients called me to talk about this dilemma exactly: as their product is getting more mature and allows more functionality, their UX which was something they were super proud of up until now is getting slightly more complex. Do Your Customers Really Want to Pay Less?

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Bain Public

APRIL 17, 2020

Our virtual workshop series provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next. Based on a few meetings and interactions Bain Public was able to help better formulate our core strategy and messaging. Pretty wow so far."

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The Product Coalition

APRIL 18, 2021

What was missing in my answers was solid product thinking. They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead.

Research Software 132

Research Software User Testing Leadership Weak Development Team 132

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 114

Product Strategy Strategy Research Software Product Research 114

Under 10 Consulting

JUNE 6, 2019

Drucker, American management consultant. In my first job in product management, I was based in DC and my developers were based in California. I showed them what I’d been working on and they showed me new product features that were waiting for my approval. I’m often asked where product management should sit in the organization.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

DECEMBER 5, 2021

what’s right for both me personally and my business, but from what I already know about the next 2 years it is clear to me that I will learn so much about myself, my market, and my business during that time, that it’s hard to even imagine the full realm of possibilities so far into the future. Is the Market Ready for You?

Vision 141

Vision User Testing Startups Consulting 141

The Product Coalition

JANUARY 21, 2024

thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. He is a marketing professor that taught one of the courses I took as part of my MBA, almost 20 years ago.

Analytic Tools 118

Analytic Tools Data Visualization Research Software User Testing 118

Under 10 Consulting

JANUARY 2, 2020

When a company is small, the product manager (by whatever title) is responsible for activities across the entire product life cycle—from ideation to market delivery and sales support. In these organizations, the product role is that of a generalist. . As the product team expands, we see specialized roles emerge.

Data Visualization 87

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The Product Coalition

DECEMBER 11, 2023

The product leader’s role is a unique one. A successful product needs to be sellable, marketable, supportable, and financially viable. They don’t always understand either I use this technique a lot in my strategic consulting services. To do it well you have to be familiar with almost anything that happens in the company.

Strategy 78

Strategy Consulting Books Marketing 78

The Product Coalition

MAY 28, 2022

Photo by Kampus Production from Pexels I always try to practice what I preach. When I talk about product strategy, I apply the same methodologies to my own company although my product is not technological. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an But even if it doesn’t, choose one.

Framework 137

Framework User Testing Dashboard Customer Experience 137

Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. So it’s helpful to step back and think: what exactly do we expect of product management? Consultants like me need a quote from Peter Drucker. He’s not talking about marketing communications. He’s talking about what we call product management.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

The Product Coalition

JULY 2, 2022

When I participated in the live discussions about the same topics, I realized that some of the gaps are due to perspective: So many of the companies I work with (either the few that I am personally consulting to, or among the CPO Bootcamp participants) are startups or scaleups, and only a small number are larger corporations. Stay tuned.

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Workshop Customer Feedback Technical Review Product Research 115