Intercom, Inc.

NOVEMBER 7, 2019

As the Head of Sales, Nico has to navigate the cultural differences in key markets from the UK to Germany and Scandinavia to Spain. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. How can I get my message heard?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Indicative

JANUARY 25, 2021

In other words, speeding up the conversion of free to paid users is all about turning user data into a better product and more effective product marketing. The Indicative Library —available on all plans: Free, Pro, and Enterprise—makes two options available for collecting data and sending it to Indicative.

Data Visualization 64

Data Visualization Analytic Tools Customer Experience User Testing 64

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

UX Studio: Product Management

SEPTEMBER 16, 2021

Since then, our primary goal has been to help businesses worldwide create impactful digital products. . At UX studio, we work with rising startups and established enterprises worldwide. If you are looking for an experienced design studio in Berlin to help you with your product challenges, contact us. Goodpatch .

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Alchemer Mobile

NOVEMBER 10, 2022

Unify data and simplify partner integrations with enterprise-class security and reliability. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience. Mobile in-app feedback tools & solutions. Apptentive. Kin + Carta.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Mironov Consulting

JUNE 28, 2018

Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup. What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

DECEMBER 13, 2018

We are going from having an enterprise business to having a mid-market business to investing in an SMB business. Ultimately, the product works for every company. With our go-to-market strategy, as you said, we turned the playbook upside down and we’re going from the enterprise to mid-market to SMB.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Userpilot

MAY 14, 2021

If you’re a new product marketer , it might be tempting to try to include every question under the sun in your onboarding survey. What steps over your career have ultimately led you to our product? Don’t ask customers a question that they’ll have to consult a team member about before answering. Keep it short.

Feedback Software 52

Feedback Software Onboarding KPIs Product Research Data Visualization 52

Mind the Product

JANUARY 28, 2019

Most product managers are driven to achieve excellence in their craft. Many, however, get stuck in what I call “product consultant” mode and cannot break out of it. Many product managers never get to launch a product, let alone own one. Steve Jobs’ Take on Consulting.

Product Management 136

Product Management Product Manager Customer Experience User Testing 136

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Mironov Consulting

DECEMBER 29, 2022

 A B2B software product company goes to great lengths to reduce/eliminate implementation projects, custom work, connectors to a single client’s unique application or database, bespoke machine learning models, on-site deployment, separate hosting, content moderation…  every kind of human intervention or assistance.  Revenue

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product. Let’s unpack. What’s In a Name?

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Mixpanel

FEBRUARY 2, 2021

No more data history limits on all new Free, Growth, and Enterprise Plans. A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone. Enterprise Ernesto should be able to find the enterprise plan, and self-correct quickly if he’s looking at Startup Susan’s package.”.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Intercom, Inc.

OCTOBER 29, 2020

After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. It clearly wasn’t taking off.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

User Testing 170

User Testing Data Visualization Customer Experience Weak Development Team 170

Userpilot

JANUARY 26, 2021

It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. How do you take action on those insights without taking time off your product roadmap? Are you also looking to test and optimize your customer messaging and campaigns? But then what?

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

Userpilot

SEPTEMBER 1, 2021

Send messages based on how users are progressing through your product and in-app behavior (always use segmentation). Sign up to Bliinx for free to help give actionable product, marketing, and conversations insights to your sales teams, to help them convert more users into customers. Engage users where they are.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Customer Experience 93

Business of Software Conference

FEBRUARY 16, 2021

And then we, we started to sell like big enterprises. Did you say oh, well, my consulting company was called info zerk. Every day, every hour can be that and I think that’s the message. One of the overriding messages from BoS that you can take away is that lots of bad s s going to happen, lots of good s s going to happen.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. If you think about the kind of marketing that I get to do, I get to think about: “How would this resonate for an individual who’s building an integration for just their own company?

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Mironov Consulting

SEPTEMBER 23, 2023

Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.  Work  Success stories have a smiling end user or corporate buyer crowing about quantitative product outcomes.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

The Product Coalition

FEBRUARY 26, 2022

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. It doesn’t come as a shock that the empowered product teams seem to be more prevalent in companies who have well and truely found product market fit and are growing quickly.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Business of Software Conference

JULY 26, 2016

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Bruce McCarthy: Product Culture Eats Execution Culture. Bill Janeway: The Rise & Fall Of Enterprise Software. Talks from BoS Europe 2018.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Userpilot

DECEMBER 17, 2019

You’re also able to make tweaks to your product’s in-app messaging via Mixpanel. You can run experiments, testing different messages to see which improves product adoption the most. This custom messaging also enables you to reach out to churn-risks and try to get them back on track.

Analytic Tools 56

Analytic Tools Data Visualization Feedback Software Customer Experience 56

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Revulytics

OCTOBER 9, 2019

In his webinar, leading product development consultant Sam McAfee , author of Startup Patterns identifies problems product development organizations often face in measuring their efforts , and offers practical advice for tackling them. How do you tell your boss: no, we can’t add that feature now?

Data Visualization 75

Data Visualization Analytic Tools Feedback Software User Testing 75

Userpilot

JANUARY 15, 2021

Even startups can make great use of in-app analytics to adjust and refine their products to ensure Product-Market Fit. Why is Product Analytics More Effective than Other Feedback Sources? Product analytics is objective. Product Analytics KPIs 101b: Make the Goals Quantitative. Efficiency. Iteratively.

Data Visualization 70

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 70

Business of Software Conference

OCTOBER 11, 2023

Know how to leverage them, but know how to work around them as well Their motivations are different from either the company that wants to acquire you or you as one that is being acquired Is enterprise value being considered in the rationale for acquiring a company? Do not sell them the enterprise edition at the lowest price point.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Revulytics

AUGUST 8, 2019

Walking back announcements that marketing – or worse, the CEO – has made. So it’s helpful to step back and think: what exactly do we expect of product management? Consultants like me need a quote from Peter Drucker. If you have an active website, you can A/B test there on messaging and price points.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Intercom, Inc.

FEBRUARY 21, 2019

So when you’re making those decisions as a startup or as a mid-size company or as an enterprise, the software you select can make or break your business. When you’re in product marketing – and I know you’ve done this – you have paid for time to sit down with an analyst to schmooze him or her on how great Intercom is.

Education 123

Education Reporting Tools User Testing Customer Experience 123

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. How do I take Aaron’s message and actually tell that to a customer that doesn’t really get it because they’re in Kansas? My approach is super tactical.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. How do I take Aaron’s message and actually tell that to a customer that doesn’t really get it because they’re in Kansas? My approach is super tactical.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Amplitude

NOVEMBER 9, 2020

They’re product/marketing hybrids who have learned how to capture and read customer data in real time. In more than 20 years as a consultant helping businesses achieve digital transformation , I’ve noticed that successful growth hackers approach customer data in a radically different way than legacy enterprise businesses.

Data Visualization 90

Data Visualization Customer Feedback Analytic Tools Customer Experience 90