The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 339

Reporting Tools User Testing Customer Experience Product Research 339

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. How Does Portfolio Product Management Impact Product Marketing? Structure product management/marketing so that their market knowledge is stronger than all other disciplines combined. Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Amplitude

DECEMBER 7, 2020

Market Leadership: Amplitude stood out to me because it’s disrupting the digital marketplace–dominating the segment focused on digital product makers. I was impressed with the vision our CRO, Matt Heinz, and executive leadership outlined to assemble a world-class sales organization. What motivated you to join Amplitude?

Reporting Tools 52

Reporting Tools Technical Review Development Team Review Consulting 52

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? They already own a vision, a revenue number, a team to inspire and coach, day-to-day execution, and every last individual customer. Your VP of CS?

Reporting Tools 105

Reporting Tools Data Visualization Analytic Tools Marketing 105

The Product Coalition

MARCH 6, 2023

Many product managers are on a mission to improve the lives of their consumers, and principal product consultant, Rachel Wynn feels that as product managers, we need to think twice about taking customer feedback at face value. This is why a focus on the product vision is important. He’s always saying “I make suggestions.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Actuation Consulting

SEPTEMBER 12, 2018

Today we will look at two of the most important: the Product Vision and Product Strategy documents. Defining a Product Vision Document. The Product Vision document looks into the future. Three Things Product Vision and Strategy Should Provide. Characteristics Specific to a Well Developed Product Vision.

Vision 40

Vision Strategy Development Document 40

Product Management University

OCTOBER 17, 2023

All the work you’ve done upstream is now going to pay huge dividends downstream on the product marketing and sales enablement front. Solution consultants can handle the product details. Let’s go all the way upstream to posts 1-5 (see below). This is one of the biggest benefits of a portfolio management model.

Product Research 130

Product Research Customer Experience Positioning Management 130

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

AUGUST 1, 2023

Questions were my business as a consultant. using my best-consulting delay tactic. “I If you look at most traditional product lifecycles, they start with market development and end with decline/end of life. Product management includes the post-strategy lifecycle of a product, from ideation to development and go-to-market.

Product Strategy 133

Product Strategy Strategy Product Research Data Visualization 133

Bain Public

APRIL 15, 2018

But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. Without it you can't be vision-driven. You assumed there was a vision. He seems busy.

Vision 56

Vision User Testing Product Management Product Manager 56

The Product Coalition

JULY 12, 2022

Either a client doesn’t yet have a clear vision for a product, or they don’t need a product to be built at all. Two seemingly typical scenarios arise: There are no similar products on the market, and no one knows how to develop one well. Such products are already on the market, and they’re made well. you don’t need it.

Research Software 116

Research Software Weak Development Team Software Review Development 116

The Product Coalition

DECEMBER 5, 2021

what’s right for both me personally and my business, but from what I already know about the next 2 years it is clear to me that I will learn so much about myself, my market, and my business during that time, that it’s hard to even imagine the full realm of possibilities so far into the future. Is the Market Ready for You?

Vision 144

Vision User Testing Startups Consulting 144

Product Innovation Educators

JUNE 12, 2023

Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

The Product Coalition

MARCH 8, 2024

Digital transformation helps businesses automate processes, improve efficiency, and innovate faster, allowing them to outmaneuver competitors and capture market share. Digital transformation fosters agility by enabling businesses to adapt quickly to changing market conditions, customer preferences, and new technologies.

Enterprise 126

Enterprise Research Software Feedback Software Strategy 126

The Product Coalition

DECEMBER 13, 2021

The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. In summary, this framework gives an opportunity to discover, experiment, build, measure, learn and sell the product for outcomes aligned with the product vision.

Framework 151

Framework Startups User Testing Onboarding KPIs 151

Johanna Rothman

APRIL 5, 2024

.” That was my promise to them, the vision of the future. The post Johanna’s 60 Seconds of Writing WIP for April 5, 2024 appeared first on Johanna Rothman, Management Consultant. My audience knew that even if they couldn't use all my advice, they could try some of it. They were ready to listen.

Vision 72

Vision Consulting Books Management 72

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Many people confuse strategy with a general direction or vision. It’s a plan.

Product Strategy 110

Product Strategy Research Software Strategy User Testing 110

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

Johanna Rothman

APRIL 12, 2024

This chapter focused on a future vision based on your personal expertise and experience. The post Johanna’s 60 Seconds of Writing WIP for April 12, 2024 appeared first on Johanna Rothman, Management Consultant. This excerpt is from the speaking book. That's called an experience report, a case study, or a lessons learned report.

Vision 52

Vision Consulting Naming Books 52

Userpilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management. Product managers are relatively well-paid.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

The Product Coalition

FEBRUARY 24, 2023

“the biggest job of a product owner is to connect with stakeholders and manage their expectations” Managing uncertainty & Creating the Vision Managing the uncertainty about maybe when those things might be delivered. What’s our vision? Co-creating that vision, but maybe creating it and, and then making sure everyone’s inspired.

Weak Development Team 127

Weak Development Team Vision Customer Experience Data Visualization 127

Intercom, Inc.

NOVEMBER 9, 2022

Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. For innovation hubs to be successful, the leadership must clearly articulate the vision and create space within that vision for innovation to happen.

Research Software 226

Research Software Data Visualization User Testing Startups 226

The Product Coalition

JANUARY 26, 2023

At the time, I had already decided to pivot my career and become a product coach, with the intention of launching a consulting firm. A clear vision for the end goal is important, but it is also necessary to be realistic about the current situation and identify the necessary steps to reach that goal. ?

Customer Experience 131

Customer Experience Technical Review Leadership Systems Review 131

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JUNE 24, 2020

Skills for a Product Marketing Manager While product management is the intersection between the user (represented by design), the development team and the business, product marketing is the intersection between sales, marketing, and product. Four seemingly similar roles but with very different requirements.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Yet, it’s a double-edged sword.

Branding 89

Branding User Testing Product Research Data Visualization 89

Userpilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

Product Innovation Educators

JANUARY 1, 2024

This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. When you look inside these stories, you often find a corporate explorer at the center of them—someone who has the vision, commitment, and passion to drive it through.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Strategy 98

Product Management Unpacked

JULY 9, 2020

The success of a product is reliant on strong, integrated teams that work together to bring the product’s vision to life. This trend represents a significant shift away from the marketing reporting line. What I was looking at was a product vision and a roadmap and I was like I want that job. Discovering product management.

Analytic Tools 185

Analytic Tools Reporting Tools Data Visualization Product Research 185

Mind the Product

FEBRUARY 5, 2020

After a product management career at Google and elsewhere, he’s now a partner in consultancy Sudden Compass with Tricia Wang and Sunny Bates, which focuses on customer centricity and communication. Start With Specifics, not the Vision. Before you know it, it’s out of control.”. It will be interpreted differently by everyone.

Feedback Software 172

Feedback Software Vision Document Consulting 172

The Product Coalition

MARCH 7, 2023

How often do you consult market surveys? Because imagining a grand future, or clearly seeing a revolution in a market — that’s exciting. What I have observed is that there is a lack of resources for product managers about the importance of vision or more important how to create one. How many active users do you have?

Product Management 88

Product Management Product Manager Data Visualization Customer Feedback 88

Gainsight

FEBRUARY 28, 2024

The Visioneer Nisha Baxi, Head of Digital Customer Success at Gong, embodies a vision of inclusivity and empowerment. Drawing from her rich background in marketing and advocacy, she champions the transformative potential of community to inspire and connect individuals on a profound level. We’re moving toward a need.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Adoptable – have sufficient table-stakes requirements for features such that the majority of the market can adopt it. However, a great product is more than something that “the market accepts”. You need to differentiate.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Innovatemap

JANUARY 26, 2021

The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand. The market acceleration for those needing our help have poised us to make investments into our clients, our process and our product — which is our people,” said Mike Reynolds, CEO of Innovatemap.

Research Software 98

Research Software Web Development Web Developers Vision 98