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Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses.

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AI is Changing How Product Managers Learn For the Better

Product Management University

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. However, just because customers want them doesnt mean theyre delivering the level of differentiating value your organization needs to meet its own goals.

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Do This to Make Your Products Easier to Buy

Product Management University

If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Its less work for product marketing with better results. It goes without saying!

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves.

Strategy 121
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Top Product Manager Roles at Data-Driven Companies (+Candidate Spotlight)

Userpilot

As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. Product managers with ads or performance marketing experience. Who would be the best fit for this job?

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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

The episode contrasts Clayton Christensen’s consumer demand approach with Tony Ulwick’s job analysis perspective, while providing practical guidance for conducting customer interviews and prioritizing product improvements. How could you use Jobs-To-Be-Done insights to better align your marketing messages with customer needs?

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?