Remove Course Remove Enterprise Remove Outbound
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

As an online education platform, your users (course instructors) are making a big bet, where it may take a while to see results. We were building an online education marketplace and wanted to build the Amazon for courses. Tech was that number one place to be, so we started building our course catalog there. It was simple.

Outbound 183
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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.

B2B 118
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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

As you can see in the chart above, we segment inbound leads by business type – small business, mid-market and enterprise – to ensure we’re delivering the right number of leads to each of our teams. At this stage, many companies become obsessed with tracking sales activities, especially if they’re doing outbound sales.

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Built for You: Making of Series

Intercom, Inc.

Instead of building on previous iterations with small, incremental changes that could be quickly shipped, this was a two-year-long enterprise designed almost entirely from scratch. We are principally responsible for the messaging and outbound products, so that’s how I’ve been involved in this product series.

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A Product Manager’s Approach to Building Integrations for SaaS Software

Mind the Product

Integrations that can delight several current customers or help you to close deals with several prospects of course get prioritized. Maintain Good Data Quality for Outbound Integrations. Prioritize Long-term Roadmaps Ahead of Quick Hacks. And APIs disappear, for minutes, for hours, forever. It is essential to plan for these.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

It looks at the content of the website and puts companies into categories like SaaS, B2B, enterprise, marketplace, etc. Of course, job title matters as well. One was about automating your outbound sales effort, which was a topic we talk about a ton – but very few customers at that point had been able to do it end to end.