The Product Bistro

NOVEMBER 13, 2021

Of course, for a few days/weeks/months my analytics will be screwed until all the old cached data from Google and other crawlers has been flushed. As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical.

Analytic Tools 195

Analytic Tools Embedded Analytics Inbound Customer Experience 195

Userpilot

JULY 5, 2022

Best Free Online SaaS Training/Courses. Google Digital Garage offers has a free programming basics course where you’ll learn about coding languages and how coding can help you achieve specific tasks. This free course introduces you to the core concepts of cloud computing. Product Management Courses – Product School.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

The Product Coalition

JULY 25, 2021

The answer is, of course, yes?—?most Or how working on outbound product management would make them better inbound product managers. They must understand that they are going in the wrong direction and that they need to change course sooner rather than later. most of us didn’t start as product managers?—?so

Weak Development Team 157

Weak Development Team Product Management Product Manager Outbound 157

Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. Take your inbound and outbound opportunities, for example.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Intercom, Inc.

FEBRUARY 22, 2019

Of course, not all the learning has to be done via AI. With close to 200 inbound chats coming in daily and a lean support team, they wanted to implement Answer Bot to help automatically resolve repetitive questions they were getting like “Which banks do you support?” You can also train your bots to provide better answers.

Artificial Inteligence 267

Artificial Inteligence Customer Experience Inbound Banking 267

Userpilot

MARCH 29, 2024

HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. All of these courses are paired with an industry-recognizable certificate that makes them attractive. HubSpot promotes its products through industry-relevant courses.

Branding 98

Branding Analytic Tools Feedback Software User Testing 98

Userpilot

APRIL 22, 2024

Hubspot offers extensive education to drive customer success Hubspot’s product-led strategy is aimed at helping users learn how to use the Hubspot software to improve their inbound marketing efforts. Users have access to how-to tutorials, boot camps, lessons, and courses that are self-paced and validate knowledge and expertise.

Feedback Software 91

Feedback Software Product Research Customer Experience Strategy 91

Intercom, Inc.

OCTOBER 27, 2021

Many support teams implemented the funnel and saw game-changing results, including reduced inbound conversation volume, faster resolution rates, and enhanced CSAT. Of course, knowing exactly where to invest your resources starts with having the right data at your fingertips. Boosted conversation ratings.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Intercom, Inc.

JANUARY 5, 2023

Of course, this doesn’t mean shutting down all your channels, crossing your fingers, and hoping for the best. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ” No inbound chat, no inbound email.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. But LB suggested they adopt an inbound round-robin model, even though it wasn’t particularly advantageous for her direct team.

Weak Development Team 123

Weak Development Team Inbound Outbound Framework 123

Intercom, Inc.

JULY 30, 2018

As an Inbound Sales Development Rep, I face the challenge of not having any control over the leads that get passed to me. Of course getting ahead of your number is always a good thing and having a pacing plan allows you track just how far ahead, or behind, you are so you never let off the gas too early.

Inbound 157

Inbound Strategy Outbound User Testing 157

Userpilot

MAY 19, 2021

Of course, the more capital the better, but marketers still have to be creative and strategic with what they choose to pursue. Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Source: Hubspot.com. Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Intercom, Inc.

JULY 10, 2019

As a business grows, so does the number of inbound conversations they receive, often exceeding their real-time capacity to support. As your business scales, automatically triaging inbound conversations is a key piece of the puzzle. But there’s a problem.

Branding 149

Branding Reporting Tools Inbound Customer Experience 149

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

Research Software 72

Research Software User Testing Outbound Marketing 72

Gainsight

FEBRUARY 2, 2024

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. What Is Customer Training? These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

The Product Coalition

JULY 16, 2023

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 140

Strategy Product Management Product Manager Management 140

freshtrax

JUNE 16, 2021

Of course, you’re going to want to be doing keyword research for the Japanese market, as part of your international SEO. Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. International SEO. Credits: [link].

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Intercom, Inc.

MAY 15, 2019

Ensuring your follow-ups are consistent and effective, however, is as much an art as a science, and it involves overcoming the inherent challenges of customer support, which can be relentless (consistent inbound volume, meeting SLAs, having a constant pulse on latest product releases).

Customer Experience 199

Customer Experience Inbound Customer Satisfaction Product Research 199

Intercom, Inc.

JANUARY 18, 2019

Ensuring your follow-ups are consistent and effective, however, is as much art as science, and it involves overcoming the inherent challenges of customer support, which can be relentless (consistent inbound volume, meeting SLAs, having a constant pulse on latest product releases). Context is key.

Customer Experience 151

Customer Experience Inbound Customer Satisfaction Product Research 151

The Product Coalition

OCTOBER 21, 2019

Our Product Activities Framework helps you work out who does what in your business The framework splits the activities into three main areas: Strategic; Inbound and Outbound. Inbound activities focus on delivering the product and Outbound activities focus on helping the business sell the product.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

OCTOBER 16, 2019

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. You’re going to have people that come through inbound, they’re going to raise their hand, and you want to talk to them, which are regular inbound processes.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

DECEMBER 19, 2022

Investing in a variety of content formats including articles, case studies, and video courses is the best way to cover all your bases with both users and search engines. Try publishing research reports, whitepapers, free video courses, or case studies. What is B2B marketing? Narrow down your target audience.

B2B 104

B2B User Testing Research Software Analytic Tools 104

Intercom, Inc.

JUNE 6, 2019

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. John : Of course, the venture was Rude Baguette, which itself was quite a bit of a brand statement, wasn’t it? John: Of course, now you’re over at MadKudu. The mission of MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

MAY 8, 2019

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Intercom, Inc.

MARCH 31, 2021

Of course, speed is just one part of a great customer experience equation. We recommend setting a benchmark you can track progress toward for key metrics like: Rate of new inbound conversations. 5 principles for an empathetic, human response. Median first response rate. Median time to close rate. SLA performance hit rates.

Data Visualization 213

Data Visualization User Friction Customer Experience Customer Satisfaction 213

Gainsight

JANUARY 25, 2024

Digital Customer Training in Action: Real-world Examples Let’s examine some well-known and highly lauded digital academies: HubSpot Academy The HubSpot Academy is one of the largest online training resources in the world for knowledge surrounding inbound marketing, sales, and customer service.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Intercom, Inc.

AUGUST 13, 2020

It not only scours inbound conversations for duplicates but examines replies to outbound messages as well. And of course you can use conversation data in Intercom reports to make analyzing product trends and patterns all the more easier.

Data Visualization 211

Data Visualization Reporting Tools Research Software Feedback Software 211

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Of course, not everything will fit neatly into one of these two buckets. Product planning. Market research. Positioning.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Intercom, Inc.

APRIL 30, 2018

With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them.

B2C 214

B2C Research Software User Friction User Testing 214

Lenny Rachitsky

MARCH 12, 2024

Some of these inbound requests have turned into great episodes, but I find this channel to be the least helpful for finding great guests. Marily Nika : Marily taught a popular course on Maven , and the Maven team reached out to pitch Marily for the podcast. People will start to come to you. Say no to most of them. See point #1 above.

Technical Review 137

Technical Review Analytic Tools Research Software Feedback Software 137

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. They also run an academy with free marketing courses and regularly host webinars. We can say it baits them to the product with resources highlighting the product value.

Feedback Software 99

Feedback Software Analytic Tools Research Software User Testing 99

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. Elevate the Customer Experience: Your customers have instant access to how-to guides, detailed courses, instructional videos, and full-fledged certification programs to make the most of their purchase—no waiting on hold or ad-hoc meeting required.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

JUNE 21, 2018

As an online education platform, your users (course instructors) are making a big bet, where it may take a while to see results. We were building an online education marketplace and wanted to build the Amazon for courses. Tech was that number one place to be, so we started building our course catalog there. It was simple.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. A Calendar Audit is a reality check and helps you course correct. A guide to understanding your time better Time flies, especially if you are a Product Manager. Footnotes [1]?

Product Management 123

Product Management Product Manager Technical Review Software Review 123

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. With inbound marketing, your go-to-market strategy needs to focus on articulating the benefits and features of your business in a way that gives users the critical information they need to determine if the SaaS product is right for them.

Research Software 52

Research Software Feedback Software User Testing Product launches 52