The Product Guy

AUGUST 13, 2020

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager?

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Product Management Product Manager Research Software Feedback Software 407

Melissa Perri

JANUARY 4, 2020

2019: "Duh, of course I want my people talking to customers. Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. With Scrum came the POs, and with the new POs, came the interest for real Product Management. -- 2013: "My ppl are not allowed to talk to customers.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Product Innovation Educators

SEPTEMBER 9, 2024

” By continually improving our skills, staying informed about industry trends, and applying best practices in product management, we can chart a clear course towards creating products that truly resonate with customers and drive company success.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

UX Planet

FEBRUARY 22, 2024

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. Service design by UXCel (Paid) This course will help you gain practical skills to create exceptional experiences. Leadership Through Design Innovation by Coursera.

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User Testing Data Visualization Research Software Customer Experience 98

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. As Marty Cagan and others, including myself, have pointed out, a two-day training course is not enough to become a competent product owner. Why didn’t the framework use the term product manager ?

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Product Management Product Manager Research Software Product Research 281

The Product Guy

JULY 2, 2017

If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing. Who is the target audience/segment/customer? Which company should value the attributes you have to offer?). ” [1.

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User Testing Product Research Customer Experience Analytic Tools 295

Melissa Perri

JUNE 29, 2017

While curriculum change between teachers and organizations, these are the things that are mostly focused on during the two day courses to certify Product Owners. Product Institute is our online 10 week course in Product Management. Accept the completed user stories to make sure the work fulfills the criteria. Come join us!

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Userpilot

JULY 8, 2021

Product manager courses are everywhere. Therefore, we’ve put together a list of 6 product manager courses you should consider taking in 2021 for the following proficiency levels: Aspiring product manager. What product management skills should a good product manager course teach you? How do you pick the one that’s best for you?

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User Testing Research Software Analytic Tools Feedback Software 87

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. He references a study by The Standish Group who researched 2,000 software projects and found that 45% of the features shipped were never used.

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Product Research User Testing Research Software Data Visualization 174

The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. Pro Tip : Take courses on AI/ML fundamentals (e.g.,

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Artificial Inteligence Data Visualization User Testing Product Research 52

Product Innovation Educators

MARCH 4, 2024

5:15] What did market research show about why consumers were switching to non-alcoholic beverages? We have online courses about the non-alcoholic space and commercial practices. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? Another challenge was in our operation.

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User Testing Vision Naming Branding 301

The Product Coalition

JULY 10, 2019

In this article, we, at Knowledge Officer , have saved you research time and effort and prepared for you a list of the most beneficial courses that present great content that can help you start your journey towards becoming a successful PM. Then, you can preview the best courses listed below to learn product management in more depth.

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Research Software Feedback Software User Testing Customer Experience 64

Product Innovation Educators

OCTOBER 31, 2016

This episode is about market research – what’s in your toolbox for conducting consumer and market research? In that episode we discussed quantitative and qualitative research tools but didn’t go into details about applying Conjoint. He went on to earn a PhD in Market Research.

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Data Visualization Product Research User Testing Research Software 127

The Secret PM Handbook

MAY 5, 2017

Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. So you will constantly be out talking to “the market” to find and validate new problems. Let’s call it a “solution.”. Products solve problems.

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Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. Teams shouldn’t shy away from changing course and adjusting what they ask.

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Agile Data Visualization User Testing Customer Feedback 243

The Product Coalition

FEBRUARY 15, 2023

For 10 years I’ve had the opportunity to help Tartu University students take these very first idea exploration steps during a week-long Garage48 entrepreneurship crash course. But not so much that one has wasted months pursuing an idea not worth it.

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The Product Bistro

JUNE 7, 2016

Executed correctly, they can provide invaluable information that might be impossible to discover with a more traditional marketing research tool. ” moments that come out of this research often drive lasting strategic course corrections long after they are complete. But they are not magical. The “Aha!”

User Testing 170

User Testing Customer Experience Customer Feedback Travel 170

Alchemer Mobile

OCTOBER 16, 2018

Through customer acquisition, of course! Testing, a staple for market research, directly appeals to measuring and improving the effectiveness of your campaign. Launching your platform and initializing your monetization strategy is only the beginning.

User Testing 170

User Testing Data Visualization Customer Experience Research Software 170

Mind the Product

MARCH 29, 2019

When her Mums in Tech Javascript course struggled to secure enrolments, June took the situation personally and put pressure on herself to fix it all alone. She realised that she wouldn’t make much money from the Javascript course, so she explored other options and succeeded at other things.

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Research Software Market Research Product Research Technology 110

The Product Bistro

JUNE 14, 2016

Marketing – of course, the marketing team needs to understand the needs of the customer, and to help craft product requirements to address those needs. Also, participation by marketing is useful, as often Product Management is part of the marketing team.

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Technical Advisors Product Research Finance User Testing 170

Product Management University

AUGUST 2, 2023

Product Marketing & Sales would operate from the same list as product management to message, market, demo and sell the value of existing solutions relative to those same goals, outcomes and obstacles. Sure, broader market research, competitive landscape, emerging technologies, etc., Is there more to it than this?

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User Testing Research Software Market Research Roadmap 130

UserVoice

JULY 28, 2017

PMs should be focusing on the big picture tasks such as roadmapping, conducting market research, and managing customer feedback, not trying to write out every step the development team will have to take to launch a new feature, or lurking over sales and marketing to see how they deliver on your product’s potential.

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Research Software Feedback Software Weak Development Team User Testing 215

Intercom, Inc.

OCTOBER 15, 2020

Your customers don’t go on courses on how to buy” Des: An interesting point you had there was idea of sales as a trade, I think that resonates with I hear people speaking about sales. Your customers don’t go on courses on how to buy. I think the other part is marketing. Des: Of course.

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Research Software Feedback Software User Testing Customer Experience 265

Product Management University

NOVEMBER 21, 2022

Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers. Of course, it all depends on the products and the team. If you love data-driven decisions, this one’s a chip shot.

Management 130

Management Management Research Software White Paper 130

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Not much needs to be said about why imposter syndrome is real. But none have their own visible “value.”

Technical Review 147

Technical Review Product Research User Testing Software Review 147

Mind the Product

APRIL 24, 2018

We thought that by building an app subscription service for Mac users (and for ourselves, of course) we didn’t need to invest heavily in customer development. Market research: Where do you use the product? How much were you spending to solve the problem before started using a product? At home or at the office?

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User Testing Customer Feedback Customer Experience Data Visualization 161

Alchemer Mobile

AUGUST 23, 2024

Alchemer University and Alchemer Help: As you get up-to-speed with Alchemer, we offer dozens of Alchemer University courses. These courses are filled with videos, interactive tutorials, and other learning content. Market Research Surveys: Follow-up on preferred product features with detailed questions.

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Feedback Software Research Software Analytic Tools Reporting Tools 130

Intercom, Inc.

JUNE 30, 2022

Of course, in real life, people tend to use them very much interchangeably. Of course, these days, we have many different tools to help us do that. Those are the three places to find me, and of course, my contact details are on my website. So, that’s how I use it. Then, building that stuff into a questionnaire.

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Feedback Software Reporting Tools Research Software User Testing 239

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

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User Testing Customer Feedback Vision Customer Experience 148

The Product Coalition

MARCH 11, 2024

Boasting over 500 million users , it offers a freemium model: free basic language courses with an option to upgrade to Duolingo Plus for an ad-free experience, offline lessons, and streak repair. Duolingo , the gamified language learning app, has revolutionized accessibility in education.

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Research Software Reporting Tools Customer Experience Artificial Inteligence 145

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Intercom, Inc.

APRIL 7, 2020

On top of that, our Customer Education team is building the Miro Academy where people can find video courses and webinar recordings to help them learn how to use the product. Recently we launched an online community – another way to talk with like-minded people on the best ways to use Miro. A note about methodology.

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Customer Experience Reporting Tools Research Software User Testing 217

The Product Coalition

SEPTEMBER 20, 2022

Below are a few approaches you can use to course-correct The Goal: Have everyone agree on the outcome you are trying to achieve. You can now use Data, market research, technical feasibility etc. Photo by Dmitriy Demidov on Unsplash How to fix it?

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Technical Review Product Research Naming User Testing 147

Product Innovation Educators

JUNE 24, 2024

What resources, such as podcasts, books, or courses, have you found most valuable in expanding your product management knowledge and skills? For example, Mary had led a successful capital campaign to fund the construction of a new community center. Continuous learning and adaptation are essential for long-term success in product management.

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Product Management Product Manager User Friction Product Research 249

Product Talk

DECEMBER 9, 2020

Unless, of course, that sentence is, “I had to cancel all my travel plans in 2020.”. Next, the sourcing team carried out research to identify various means to secure alternative accommodations. They performed market research, which led them to identify a gap in the market. You can find them here. Tweet This.

Travel 168

Travel Data Visualization Product Research Research Software 168

Roy Madden

JANUARY 29, 2021

You write exceptionally well (including go-to-market materials and customer case studies). You have experience designing sales collaterals from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

Marketing 118

Marketing White Paper User Testing Customer Experience 118