Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One  At the account level, enterprises aren’t excited to migrate or change.  So

Software Review 125

Software Review Customer Experience User Testing Technical Review 125

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Under supportive leadership, designers can be enabled to ask the right questions, explore divergent paths, and validate assumptions through controlled experimentation. Embrace Iteration.

User Testing 106

User Testing Product Research Customer Experience CTO 106

Mind the Product

MAY 29, 2018

Mind the Product returns to Davies Symphony Hall in San Francisco on July 16-17 and promises to be one of our best product conferences yet, with a leadership forum, more workshops, more networking events around the conference, and more fun than ever before. Leadership Forum. Brant Cooper helps organizations big and small innovate.

Technical Cofounder 76

Technical Cofounder Fractional CTO CTO Coach User Testing 76

Gainsight

OCTOBER 12, 2021

Laura Fay, VP & Managing Director, Product and Offers Research, TSIA , brings her expertise to the talk: Product Led Growth for Enterprise. In this session, Laura and other panelists will share best practices for leveraging product-led growth and accelerating your strategy in the Enterprise.

Analytic Tools 52

Analytic Tools Research Software Data Visualization User Testing 52

The Product Guy

JULY 30, 2020

As the organization should have consent from the stakeholders on all three critical steps it is of value to have full transparency whom to ask for approval to bring a product to market as it will make your product process significantly smoother. Identifying stakeholders – the process to identify your true stakeholders. Better Decisions.

CTO Coach 156

CTO Coach Customer Experience Software Review User Testing 156

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Product Bookshelf

SEPTEMBER 14, 2020

The OKR method has its roots in HP’s Management by Objectives (MBO) which seeks to achieve alignment through a cascading set of objectives through the enterprise. They hire a CTO and deal with a variety of team problems along the way. Inspiration is a critical part of leadership. Too often, leaders shy away from inspiring.

Technical Advisors 62

Technical Advisors CTO Coach Technical Review CTO 62

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

FEBRUARY 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

ProductPlan

SEPTEMBER 17, 2019

But as data-driven decision making takes on increased significance, we’ve seen “ product ops ” emerge to fill in the gap between the leadership and vision aspects of the product management and the facts and figures that inform team members. Products operations is to product management as marketing operations is to marketing.

Data Visualization 54

Data Visualization Embedded Analytics Dashboard Reporting Tools 54

Business of Software Conference

NOVEMBER 30, 2020

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And the only way to be a winner is to come on this journey with me, man I got this thing, and the entire market is gonna blow up. But it would give me a way to think about all the solutions in the market, not just my stuff.

Research Software 64

Research Software User Testing Positioning Product Research 64

DISQO

AUGUST 10, 2015

They host a series of events focused on media, enterprise, mobile, and general product. Upcoming events: <code/enterprise> – on November 14-15, 2016 in CA, the Code/Enterprise series offers insights and analysis to guide executives and entrepreneurs toward the issues and players that matter most to enterprise technology.

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

They host a series of events focused on media, enterprise, mobile, and general product. Upcoming events: <code/enterprise> – on November 14-15, 2016 in CA, the Code/Enterprise series offers insights and analysis to guide executives and entrepreneurs toward the issues and players that matter most to enterprise technology.

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

They host a series of events focused on media, enterprise, mobile, and general product. Upcoming events: <code/enterprise> – on November 14-15, 2016 in CA, the Code/Enterprise series offers insights and analysis to guide executives and entrepreneurs toward the issues and players that matter most to enterprise technology.

Events 40

Events User Testing Data Visualization Product Management 40

Roadmunk

SEPTEMBER 21, 2017

But in part 4 of a 9-part series on startups by Marc Andreessen (co-founder of Andreessen Horowitz), there are three factors to startup success identified: your team, product and market. However, Marc argues that it’s actually market knowledge (or “user empathy”) that’s likely the determining factor for your startup.

Article 81

Article User Testing Product Research Technical Review 81

Mixpanel

MARCH 7, 2021

“I started out in financial services which took me to data and CRM in marketing. ” Charlotte Morris VP Marketing and CX, Trint. Prior to LevelUp, I worked in business development, marketing, and product roles at blockchain/cryptocurrency startups. ” Georgina Kirby Co-Founder & CTO, Vinehealth.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Hutwork

MARCH 9, 2018

You may be an entrepreneur creating SaaS platforms or a product manager for an enterprise. You might not agree with all of Rosenberg’s points on leadership. 18 Customer Inspired; Technology Enabled. Ken Norton uses Kodak’s failure to jump on the digital market as the basis for asserting a new decision theory.

Article 82

Article Feedback Software Research Software User Testing 82

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. Balancing human-computer interaction.

Data Visualization 169

Data Visualization Artificial Inteligence Customer Experience Technology 169

Atlassian

JANUARY 27, 2022

By anticipating the trends in our three addressable markets, investing heavily in R&D, playing the long game with our uniquely efficient GTM model, and staying true to our values, Atlassian is delivering a metric tonne of value. Wins for enterprise customers. Shaping the future of work across three global markets.

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Research Software 52

Business of Software Conference

FEBRUARY 16, 2021

And we also learned that kind of the market we’re in wasn’t the best. And then we, we started to sell like big enterprises. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Business of Software Conference

MARCH 11, 2020

And by the fifth time you’re certifiable at this point. Like starting businesses cause when you go through it is. Because we left a company where we were we just went public as a company the company is called Hubspot and Dharmesh has spoken here many times and we were working with Dharmesh and he left that to go start a company again.

CTO Coach 52

CTO Coach Weak Development Team User Testing Customer Experience 52

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Business of Software Conference

MARCH 24, 2021

There are some questions around marketing. And I know you don’t do any marketing, haha. I can’t we don’t do market research. That’s what we’re putting on the market. And the market is going to tell us if we did a good job or not. Market tells the truth. I don’t know.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. The first one is market relevance.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8