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Growing up in a tech-friendly household with an entrepreneurial father who owned retail businesses gave her early exposure to both technology and business operations. The company operated a softwareplatform for their call center, managing customercommunications while ensuring compliance with state regulations.
This approach has informed her success across different industries and roles, from retail to technology. While they could have automated all customercommunications, they discovered that human interaction provided invaluable product development insights.
To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.
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Leann says she “stumbled into product by accident,” but her educational background (a PhD in I/O psychology) allows her to bring scientific subject matter expertise to her role as product manager. We started continuous discovery in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.
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Providing educational content to keep users engaged and informed. Triggering exit surveys to understand reasons behind churn and improve customer experience. Key metrics to measure the impact of your customer success strategy include LTV, CSAT, NPS , churn rate, and retention rate. Why is customer success important for SaaS?
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Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? This is our success as a platform — when the value of the businesses built on top of us is, in sum, larger than we can ever be.” Remind Them it’s What Leading Businesses are Doing.
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