Lenny Rachitsky

JANUARY 16, 2024

But once the equations are defined, your teams are aligned, and the equations operationalized, you’ll experience a huge force multiplier—because everyone will be focusing their energy on the same (high-leverage) levers. One key metric for every business is customer acquisition payback period. This won’t be perfect.

User Testing 120

User Testing B2C Outbound Feedback Software 120

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. With our recent launch of Mobile Carousels , we tapped into the possibility of creating and nurturing better customer relationships through mobile.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Intercom, Inc.

JULY 15, 2021

Over the past few years, marketers have learned one of the most effective methods for lead generation is engaging with prospective customers while intent is high, like when they’re browsing the website or perusing the pricing page. After a specific amount of time is spent on a page. Enable reps to engage at the best possible time.

Outbound 232

Outbound Customer Experience Data Visualization Messaging 232

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Time to put your feet up and wait for the dollars to roll in, right? You’re on borrowed time with these folks too.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

The Product Coalition

MAY 9, 2023

Second, It takes a looong time to create a working PLG pipeline. years and more to get any consistent flow of customers going. Getting all of these right takes time and multiple iterations, and time is exactly what early-stage startups don’t have a lot of. To support those efforts, you’ll need to charge them accordingly.

User Testing 146

User Testing Feedback Software Analytic Tools Outbound 146

Userpilot

NOVEMBER 2, 2023

TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Understandably, all of this translates into improved customer acquisition.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Intercom, Inc.

OCTOBER 9, 2018

A lot of our time and energy is spent trying to engage potential customers with outbound messaging. But that’s easier said than done when reaching out to potential customers through email. So as SDRs, we spent a lot of time pondering how we could inject more of our personality into the process.

Customer Experience 126

Customer Experience Outbound Messaging Demo 126

Userpilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Schedule a call and see how you can create personalized experiences just like the one above (no coding required). SaaS Outbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Offer a free plan or trial to ensure a constant flow of customers and allow them to experience the product value. Both free and paid users need on-demand access to support.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization User Testing 76

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

Analytic Tools 84

Analytic Tools Data Visualization Customer Experience Reporting Tools 84

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

Enterprise 87

Enterprise Strategy Marketing Outbound 87

Userpilot

MAY 24, 2019

When we say software demo, what comes to mind? The truth is, until recently, software demos were simply a way to show off your product to interested prospects. Your customer success team asks, ‘How can we create a product that helps customers become successful beyond our dreams? ’ Do you think of boring screen-shares?

Analytic Tools 54

Analytic Tools Demo Customer Experience Data Visualization 54

Userpilot

SEPTEMBER 19, 2023

The simple answer is that it combines product management , customer acquisition, and customer success into a unified product-led growth collective that your sales teams and the entire company can get behind. A product-led growth funnel is a framework for visualizing the process by which your product converts prospects into customers.

Data Visualization 99

Data Visualization Analytic Tools Customer Experience Reporting Tools 99

Business of Software Conference

NOVEMBER 16, 2023

Customers know they’re not speaking to an actual human. has only 9 members itself) – should make more of an effort to push sales in their organisations in his BoS USA 2015 talk, ‘How to Sell Software Using Sales’. Give good demos. Visit customers often. Your customers expect these messages from you. And it shows.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

AUGUST 14, 2023

First, let’s start by clarifying what first-party data is: TL;DR First-party data is individual information that your company collects directly from users, such as user attributes, demographics, customer behaviors, and more. Using feature tagging to monitor clicks , mouse hovers, and any user input on a specific UI element.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Intercom, Inc.

APRIL 4, 2019

But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup. Have you had this experience? What’s not to like?

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

JUNE 19, 2023

Common conversion examples include visitor to trial, trial to paid, and freemium to paying customers. The sales process conversion funnel involves four stages: website visitor, marketing and sales qualified lead , product qualified lead , and paying users. According to Recurly , the average customer churn rate for SaaS is 4.79%.

Research Software 90

Research Software Analytic Tools B2B Reporting Tools 90

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. Personalizing the user experience.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. After all, customer support interactions can be some of the most memorable opportunities to impress a user in need of assistance. What’s Customer Support Software? So, congratulations!

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Userpilot

JULY 4, 2023

Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Use popular platforms like Product Hunt to launch your product to get new users. A freemium model helps you to understand which features provide users with the most value so you know what to monetize.

Feedback Software 76

Feedback Software Analytic Tools Research Software User Testing 76

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic.

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

NOVEMBER 20, 2022

It connects business objectives to your marketing efforts and covers every important detail. Unlike a product roadmap , which is focused on features to be released and based on business objectives, a marketing roadmap is based on user needs and focuses on feature /product promotion. increase user activation by 10%).

Onboarding KPIs 86

Onboarding KPIs Roadmap Marketing Feedback Software 86

Intercom, Inc.

JUNE 21, 2018

Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. Short on time? It’s easier to qualify leads , and it saves time.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Intercom, Inc.

OCTOBER 1, 2019

and “What tactics will my team use to win and retain customers?”. I shared a deeper look at how we run our sales organization – everything from how we keep our top reps motivated to why we take a highly targeted approach to outbound sales. Short on time? Nail your sales demo with use case, problems to be solved, and persona.

Outbound 155

Outbound User Friction Demo Enterprise 155

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Intercom, Inc.

DECEMBER 20, 2018

Sujan has seen first-hand just how powerful chatbots can be – greater efficiency, accelerated sales cycles and better customer experiences. Short on time? Maybe it’s your sales strategy or your product, but often it’s the first experience the user has with your brand. Isolate that x-factor – and then maximize it.

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Minimum Viable Experience is crucial for product adoption, especially among the less adventurous adopter categories.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Intercom, Inc.

AUGUST 30, 2018

When customers visit your website or use your app, there’s an opportunity to engage and connect with them to increase their likelihood of taking a desired action. Video is one of the best ways to capture someone’s attention, and when paired with our Custom Bots and apps, you can turn that attention into action, automatically.

Feedback Software 132

Feedback Software Outbound Webinar User Testing 132

Intercom, Inc.

AUGUST 27, 2018

In sales, it’s normal to spend hours rehearsing for an upcoming demo and fine-tuning the deck. Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. But when it comes to the discovery call, many of us assume we can wing it.

Product Research 150

Product Research Outbound Inbound User Testing 150

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. Last time around, we invited him to talk about how AI can boost your conversational support. At the enterprise level, the user is rarely the decision-maker.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

APRIL 30, 2020

All SaaS companies live and die by their ability to lead their customers to ongoing success. From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. Soliciting comments, questions, and feedback from your users.

Customer Experience 52

Customer Experience User Testing Feedback Software Onboarding KPIs 52

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JUNE 29, 2023

HubSpot offers customer relationship management (CRM) software solutions for businesses. Salesforce, Zendesk, and ChatSpot are the best for customer relationship management. It will let you personalize user experiences across different stages of the customer lifecycle and drive product adoption.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Intercom, Inc.

DECEMBER 6, 2019

The era of mobile computing arrived so quickly that we almost didn’t have time to notice how close to magic push notifications really are. And yet, most marketers don’t give push notifications the care and attention they deserve, despite the endless benefits they can yield for both company and customer alike. Behavior-based messages.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. Source: Kommunicate.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Pragmatic Marketing

DECEMBER 20, 2019

Even more impressive, we've scaled a 50-person Sales team that was almost entirely inbound when I started to a proper inbound/outbound Sales Org with well over 300 people, comprised of Acquisition, Customer Success, Growth and Onboarding. "In Finding ways to celebrate the seemingly little moments and efforts is important.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70