The Product Coalition

DECEMBER 11, 2023

Not only did the technical documentation serve the customers’ needs better, but it also conveyed the value that the product delivered and helped customers make the most out of the product. When I hired that freelance tech writer our product was already running with a few customers. Back to Twiggle. The API was well-defined.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

MARCH 27, 2022

How can you tell if it’s time to push harder, or should you let things move at their own pace? It adds color to my kitchen, it made me clear the table from other stuff so that it stands out, and every time I look at it I’m filled with joy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. The common thread between these three approaches is the product experience.” Product Experience . It Depends.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. More specifically, the customer profiles that work best.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. This is where I find myself saying that in this case the prospect might not turn into a customer, and it’s OK.

User Testing 165

User Testing Customer Experience Customer Feedback Product Strategy 165

The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. In theory, your customers would use it the way you intended them to. In theory, your customers see the value of your product just the way you do. In theory, your customers don’t get it! Hint: it’s not features.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

The Product Coalition

DECEMBER 11, 2023

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. If you don’t know what they are, now is the time to start asking and make sure you get proper answers. But unfortunately, the impact you can make there is limited.

Strategy 138

Strategy Product Management Product Manager Management 138

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. This improves customer experience and increases conversion rates. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem? You are soaked wet.

Customer Experience 114

Customer Experience User Testing Generative AI Books 114

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 110

Education Marketing Weak Development Team User Testing 110

ProductPlan

JUNE 5, 2020

Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. But how do you know which ones are worth your time and money? 4 Product Management Certifications That Are Worth Your Time. Key takeaways include product strategy , user research, and the UX/UI design process.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Gainsight

SEPTEMBER 26, 2023

For SaaS companies in 2023, it simply isn’t possible for Customer Success Manager (CSM) headcount to keep pace with business growth. That means self-service resources that guide customers through onboarding to fast value realization have become table stakes, for both low-touch and high-touch CS models. Let’s dive in.

Education 52

Education Customer Experience Customer Feedback Reporting Tools 52

Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Download ebook.

Healthcare 95

Healthcare Analytic Tools Research Software User Testing 95

Gainsight

APRIL 21, 2022

Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. Product Experience .

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

The Product Coalition

JULY 30, 2023

A need is more than a general desire, and you should trust your customers’ actions more than their words. Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

Gainsight

OCTOBER 13, 2022

The state of the SaaS market right now is stress-testing the growth strategies of all kinds of SaaS companies. . But the companies that are prepared to weather any market conditions are the ones poised to become unstoppable. Chief customer officers should consider ways to efficiently scale. CS, it’s time to own NRR.

Research Software 52

Research Software Customer Experience User Testing Customer Feedback 52

Gainsight

APRIL 13, 2022

One of the biggest reasons is this: Product-led approaches can plummet your customer acquisition costs. Wondering how exactly product-led growth slims down customer outreach spending? In this article, we dig into the product-led approach and list the four ways it can lower your customer acquisition costs.

Customer Experience 52

Customer Experience Software Review Branding Reporting Tools 52

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. This should be your first step into product strategy.

Vision 104

Vision Product Strategy Strategy User Friction 104

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Let’s look at their exact differences and how each of them can improve the onboarding experiences. Goals in SaaS are conversion points along the customer journey that you want your users to reach.

Customer Feedback 98

Customer Feedback Customer Experience User Testing Feedback Software 98

ProductPlan

SEPTEMBER 30, 2021

Product professionals talk to customers and stakeholders to understand what’s important to them. They know the importance of a prioritization strategy and seek out opportunities to improve upon it. We conduct customer research and stakeholder alignment so we can figure out what matters.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. That’s when I logged in to Facebook for the first time. But here is the thing: I have known about Facebook for a while, that Friday wasn’t the first time I heard about it. There has to be an unmet need that you can answer.

Education 114

Education Marketing User Testing Weak Development Team 114

Alchemer Mobile

NOVEMBER 23, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

Revulytics

NOVEMBER 3, 2017

Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term “customer-obsessed” has ascended in importance. What does it mean to be customer-obsessed? It’s a familiar storyline these days.

Analytic Tools 118

Analytic Tools Research Software Customer Experience User Testing 118

Usersnap

FEBRUARY 6, 2021

Customer experience, or CX, is critical in today’s user-centered market. Customers have more information than ever before available at their fingertips, and they can share reviews with the world at lightning speed. Fortunately, customers aren’t the only ones with ample available information. By Steve Krug.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. I’m in for experimenting with different content formats. Ideally, this wouldn’t be a conflict.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JUNE 18, 2023

The market, however, understood it differently. It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. That’s the whole reason VCs invest in startups.

Naming 128

Naming User Testing Feedback Software Weak Development Team 128