The Product Coalition

MARCH 27, 2022

How can you tell if it’s time to push harder, or should you let things move at their own pace? It adds color to my kitchen, it made me clear the table from other stuff so that it stands out, and every time I look at it I’m filled with joy. These rounds take time. We all want results, and the sooner the better. But some things?—?especially

Customer Experience 132

Customer Experience Product Research User Testing Data Visualization 132

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 87

Research Software Feedback Software Customer Experience Customer Feedback 87

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 111

Feedback Software Analytic Tools Customer Feedback Customer Experience 111

Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. TL;DR Net Promoter Score (NPS) is a single-survey question that asks users about the likelihood of recommending your product or service to others.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

Revulytics

JUNE 19, 2019

But without her voice, Alexa couldn’t solve users’ problems. How you communicate to users about your software application is equally (if not more) important as having the best channels to do so. Users will at best leave confused, and at worse, not engage with your application at all. or “We know you’re a power user.

Analytic Tools 71

Analytic Tools Messaging Feedback Software Customer Experience 71

Gainsight

SEPTEMBER 26, 2023

For SaaS companies in 2023, it simply isn’t possible for Customer Success Manager (CSM) headcount to keep pace with business growth. That means self-service resources that guide customers through onboarding to fast value realization have become table stakes, for both low-touch and high-touch CS models. Let’s dive in.

Education 52

Education Customer Experience Customer Feedback Reporting Tools 52

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Interested in providing personalized experience across the customer journey ?

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. Photo by Keagan Henman on Unsplash When I work with companies on their product strategy, or when I teach about product-led growth (PLG) I often work with people on their customer journey. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What have been your favorite ways to connect and get feedback from your customers?

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Intercom, Inc.

MAY 14, 2018

At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. The best marketers evolve alongside their audiences – experimenting with new tactics, revisiting assumptions about who their buyers are and how they buy. Messaging: Ignore at your peril. 1.5X: In-app messages are 1.5

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Gainsight

OCTOBER 5, 2022

From Stranger Things to Brooklyn Nine-Nine to, well, Friends , we love to watch groups of friends spend time together as they celebrate the good times—and stick together during the tough times. . we seem to be headed toward some of those tough times. But what do those efforts look like in practice? Let us explain.

Customer Experience 59

Customer Experience Feedback Software User Testing Customer Feedback 59

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

The Product Coalition

JULY 17, 2022

Product managers need to talk to customers. Here is what my boss once taught me about how to really listen to our customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that product managers must have direct access to customers.

Customer Experience 125

Customer Experience User Testing Workshop Data Visualization 125

Userpilot

JUNE 12, 2023

Whether you’re converting website leads or attracting paying users, understanding and optimizing the SaaS conversion path is key to unlocking success and achieving sustainable product growth. TL;DR The SaaS conversion path is the journey that potential customers follow from unknown website visitors to product subscribers.

Customer Experience 81

Customer Experience User Friction User Testing Data Visualization 81

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Let’s look at their exact differences and how each of them can improve the onboarding experiences. Goals in SaaS are conversion points along the customer journey that you want your users to reach.

Customer Feedback 82

Customer Feedback Customer Experience User Testing Feedback Software 82

Gainsight

APRIL 13, 2022

One of the biggest reasons is this: Product-led approaches can plummet your customer acquisition costs. Wondering how exactly product-led growth slims down customer outreach spending? In this article, we dig into the product-led approach and list the four ways it can lower your customer acquisition costs.

Customer Experience 52

Customer Experience Software Review Branding Reporting Tools 52

Gainsight

OCTOBER 12, 2023

The identity and access management company Okta provides cloud software that helps companies manage and secure user authentication into applications. The company’s Customer Success (CS) team has been leading the first wave of the Digital CS revolution. This gave them a single 360 view of digital-only customers.

Reporting Tools 52

Reporting Tools Customer Experience Weak Development Team Data Visualization 52

Revulytics

MAY 17, 2018

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. For our purposes in product management, I’d like to focus on the importance of presenting contextually relevant information to users of our software applications.

Analytic Tools 65

Analytic Tools Data Visualization Messaging Reporting Tools 65

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Revulytics

OCTOBER 12, 2018

“Market problems should be defined based on multiple sources of data, not just anecdotes from visiting customer offices,” one respondent said. This year’s survey reveals that product managers spend an average of just seven hours a month talking to customers in non-sales situations.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. Word-of-mouth marketing is a strategy that relies on customers sharing their experiences with products and services with their friends and family members. Let’s get started!

Feedback Software 74

Feedback Software Branding Customer Experience User Testing 74

Gainsight

DECEMBER 15, 2021

If you’ve been paying attention to our content the last few weeks, you know Gainsight is excited about our 10 New Laws of Customer Success. Of course, we know not everyone is as enthusiastic about the 10 New Laws of Customer Success. You will see it in the way customers talk about the product. More strategic customer journeys.

Customer Experience 59

Customer Experience Customer Feedback Onboarding KPIs Reporting Tools 59

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. Your users’ mailboxes are already flooded with so much mail, it’s *really* hard to get through the noise. How do you use email automation to create value for your user?

Analytic Tools 96

Analytic Tools User Testing Customer Experience Events 96

The Product Coalition

OCTOBER 26, 2021

I got this message as part of a Facebook discussion on the role of the product leader. In the example above, you might have a strong gut feeling that says that you shouldn’t make this big effort until you have a strategy, but when you ask yourself why exactly, the answer might not be 100% clear. I am burning out.”

Leadership 153

Leadership Messaging Customer Experience Travel 153

Userpilot

MARCH 23, 2022

If you want to measure customer loyalty and user sentiment in general, following NPS best practices is a must. There’s much more to NPS than sending users a customer feedback survey. Net Promoter Score (NPS) is a customer satisfaction metric measured on a 10-point scale. The short answer is YES.

Product Research 84

Product Research Feedback Software Analytic Tools Research Software 84

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story.

Feedback Software 91

Feedback Software User Friction User Testing Customer Experience 91

Gainsight

DECEMBER 15, 2023

So what does that mean to Customer Success (CS) orgs? Why CS Needs to Learn How to Speak CFO For years, we’ve been talking about your CS team being trusted advisors to your customers and doing the important work of helping them be more successful. Welcome to the brave new world of being more accountable for revenue.

Sales Training 52

Sales Training Reporting Tools Customer Experience Data Visualization 52

Amplitude

AUGUST 18, 2020

Conversion analysis is the cornerstone of any efforts to increase leads on your website. Without it, you can’t tell whether any of your experiments or optimizations are working. It measures the impact of your experiments and tells you what’s working to increase conversions, and what isn’t. What Is Conversion Analysis?

Customer Experience 52

Customer Experience User Testing Download Blog 52

Amplitude

AUGUST 18, 2020

Conversion analysis is the cornerstone of any efforts to increase leads on your website. Without it, you can’t tell whether any of your experiments or optimizations are working. It measures the impact of your experiments and tells you what’s working to increase conversions, and what isn’t. What Is Conversion Analysis?

Customer Experience 52

Customer Experience User Testing Download Blog 52

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. While content marketing focuses on using engaging content strategies to educate and attract prospects, product marketing focuses on using product experiences to convert prospects to consumers. Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

UX Studio

SEPTEMBER 5, 2017

Rewards provide users positive feedback. If used properly, rewards can boost engagement and create a better product experience. Scientists discovered that people under stress experienced three times more intense desire for a reward than others who were stress-free. And it wasn’t because of those delicious Swiss chocolate bars!

Customer Experience 96

Customer Experience User Testing Customer Feedback Product Research 96