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Customer Success – How To Build Relationships With Customer Executives

Product Management University

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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466: Use the 4 leadership motions to be more effective – with Janice Fraser

Product Innovation Educators

How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased organizational effectiveness and productivity and alleviate organizational friction, waste, and indecision. Sharing the four leadership motions with us is Janice Fraser.

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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Using multiple methods provides a more complete and insightful picture of customer needs.

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444: Executive leadership and digital transformation challenges – with David Rogers

Product Innovation Educators

Established organizations are seeing a lot of external change—new technologies, new behaviors among customers and employees, and digital change. Seventy percent of large organizations are failing in their efforts to transform. It’s a B-minus student’s effort. 5:43] What is digital transformation?

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Digital transformation is more than AI: you still need a customer-focused strategy

Modus Create

Businesses and governments are scrambling to understand the implications of this technology, now at the fingertips of everyday consumers. In such exciting times, it might be tempting to assume that shiny new technologies will dominate digital transformation trends in 2024. But 2023 felt different.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

This is problematic especially for young products and those that experience a bigger change, like a life cycle extension , as their backlogs tend to be volatile and require frequent and sometimes bigger adjustments. Looking at the backlog, I noticed that it contained only detailed user stories—no epics or other coarse-grained items.